Director, Public Relations

📌 Core Information

🔹 Job Title: Director, Public Relations

🔹 Company: Melco Resorts & Entertainment

🔹 Location: Macau SAR

🔹 Job Type: Full-Time

🔹 Category: Hospitality

🔹 Date Posted: 2025-05-28

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing PR strategies across all mediums to build awareness and drive demand for Melco
• Developing and implementing international PR plans
• Managing relationships with journalists, celebrities, and agents
• Generating positive PR exposure for various campaigns and events
• Supporting internal communication and enhancing relationships with local government officials
• Collaborating with cross-functional teams to maximize communication impact
• Managing PR budget and talent development

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in luxury retail, travel, or hospitality industries to effectively manage PR strategies and teams.

📋 Key Responsibilities

✅ Supporting line manager to develop annual communication strategy and plan for Melco properties in Macau, with a focus on PR category

✅ Working with Melco Group PR team to ensure consistent storytelling and support executive interview pitch and implementation

✅ Pitching interview opportunities for property presidents and chefs per business request

✅ Building, managing, and supporting brand relationships with journalists, celebrities, and agents for high visibility of Melco

✅ Leading team and agencies to generate qualified press releases on time to ensure positive PR exposure according to aligned communication calendar

✅ Generating positive PR exposure for various campaigns

✅ Leading planning and implementation of PR events

✅ Supporting internal communication by working with line manager and Group PR team

✅ Supporting line manager to enhance relationship with local government officials, including but not limited to MGTO, ICM, etc.

✅ Working with Social Media team, Media team, Digital team, etc. to enhance integrated communication and maximize impact

✅ Being responsible for PR budget forecast, planning, monitoring, and optimization to ensure spending efficiency

✅ Demonstrating a commitment to build PR talents pool through recruitment & coaching

ASSUMPTION: This role involves a high level of responsibility and requires the ability to work effectively under pressure, manage multiple projects, and meet tight deadlines.

🎯 Required Qualifications

Education: A bachelor’s degree or above in relevant fields.

Experience: 10-15 years of relevant work experience within PR category in luxury retail, car, travel, entertainment, hospitality industry.

Required Skills:

• Fluency in English (Cantonese or Mandarin as a plus)
• Well-developed and mature presentation style
• Strong negotiating and confrontation skills
• Excellent leadership capabilities and charisma skills to influence, inspire, and motivate key stakeholders and employees around a single vision
• Exceptional intellectual, professional, and interpersonal agility with strong analytical and problem-solving skills
• Ability to work collaboratively and communicate effectively with senior management team
• Ability to work in a fast-paced, busy, and somewhat stressful environment
• Well-groomed, professional appearance

Preferred Skills:

• Previous experience working in Asian markets

ASSUMPTION: Candidates with experience in luxury retail, travel, or hospitality industries and a proven track record in PR are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Industry standards for a Director-level role in the hospitality industry in Macau range from HKD 800,000 to HKD 1,200,000 (USD 102,000 to USD 153,000) per year. This estimate is based on market research and comparable roles in the region.

Benefits:

• Competitive benefits package
• Opportunities for career growth and development
• Dynamic and multicultural work environment

Working Hours: Full-time position with standard working hours, but may require flexibility to accommodate event schedules and deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Melco Resorts & Entertainment operates in the competitive hospitality industry, focusing on integrated resorts and entertainment facilities in Asia.

Company Size: Melco Resorts & Entertainment has over 10,000 employees, providing ample opportunities for career growth and development.

Founded: Although the exact founding date is not specified, Melco Resorts & Entertainment has established itself as a prominent player in the Asian hospitality industry.

Company Description:

• Melco Resorts & Entertainment is a developer, owner, and operator of casino gaming and entertainment resort facilities in Asia
• The company operates several integrated resorts, luxury hotels, and electronic gaming machine operations in Macau and the Philippines
• Melco Resorts & Entertainment is committed to delivering world-class entertainment experiences and creating memorable moments for its guests

Company Specialties:

• Casino gaming and entertainment
• Hospitality and hotels
• Food & beverage
• Entertainment and conferences

Company Website: http://www.melco-resorts.com

ASSUMPTION: Melco Resorts & Entertainment's extensive experience in the hospitality industry and commitment to delivering exceptional entertainment experiences make it an attractive employer for professionals seeking growth and development opportunities.

📊 Role Analysis

Career Level: This role is at the director level, requiring a high degree of expertise and experience in public relations.

Reporting Structure: The Director of Public Relations reports directly to the line manager and works closely with the Melco Group PR team.

Work Arrangement: This role requires on-site work at Melco's properties in Macau, with potential travel to other locations as needed.

Growth Opportunities:

• Progression to senior leadership roles within the PR department or other departments within the organization
• Expanding responsibilities and team management as the company grows and enters new markets
• Opportunities to work on high-profile campaigns and events, gaining valuable experience and exposure

ASSUMPTION: The dynamic and growing nature of Melco Resorts & Entertainment's business presents numerous opportunities for career growth and development for the right candidate.

🌍 Location & Work Environment

Office Type: Melco Resorts & Entertainment's offices are located within its integrated resorts, providing a vibrant and dynamic work environment.

Office Location(s): Macau SAR

Geographic Context:

• Macau is a Special Administrative Region (SAR) of China, located south of Hong Kong
• Macau is a major tourist destination, known for its casinos, hotels, and cultural attractions
• The cost of living in Macau is generally lower than in Hong Kong, but higher than in mainland China

Work Schedule: Standard working hours with flexibility to accommodate event schedules and deadlines.

ASSUMPTION: The vibrant and dynamic work environment in Macau, combined with the company's commitment to delivering exceptional entertainment experiences, makes Melco Resorts & Entertainment an attractive employer for PR professionals seeking international experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the line manager and other stakeholders
• Background check and reference verification
• Job offer

Key Assessment Areas:

• PR strategy and planning
• Media relations and event management
• Leadership and team management skills
• Cultural fit and alignment with Melco's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant PR experience and skills
• Prepare examples of successful PR campaigns or events you've managed
• Research Melco Resorts & Entertainment and the hospitality industry in Macau to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Public Relations, Communication Strategy, Media Relations, Leadership, Negotiation, Presentation Skills, Analytical Skills, Problem-Solving, Team Collaboration, Crisis Management, Event Planning, Budget Management, Stakeholder Engagement, Coaching, Storytelling, Social Media Management

ASSUMPTION: Applicants who demonstrate a strong understanding of the PR industry, relevant experience, and a strategic mindset are most likely to succeed in the interview process.

🛠️ Tools & Technologies

• PR software and tools (e.g., Cision, Muck Rack, Agility PR Solutions)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Proficiency in relevant PR software and tools, as well as social media platforms, is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Teamwork
• Innovation

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on delivering exceptional entertainment experiences

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you able to work collaboratively with diverse teams to achieve common goals?
• Do you have a proven track record of delivering exceptional results in PR campaigns and events?

ASSUMPTION: Candidates who align with Melco Resorts & Entertainment's values and work style are most likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working with diverse stakeholders, including journalists, celebrities, and government officials
• Adapting to the unique cultural and regulatory environment in Macau
• Developing and implementing PR strategies that resonate with a diverse audience

ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and demanding work environment.

📈 Similar Roles Comparison

• Compared to similar roles in other hospitality companies, this role may offer more opportunities for international exposure and career growth
• PR roles in the hospitality industry may differ from those in other industries, with a greater emphasis on event management and crisis communication
• This role may offer a more dynamic and fast-paced work environment than similar roles in other industries

ASSUMPTION: Applicants should research similar roles in other hospitality companies and industries to gain a better understanding of the unique aspects of this role.

📝 Sample Projects

• Managing a high-profile event, such as a product launch or celebrity appearance, to maximize media coverage and public engagement
• Developing and implementing a crisis communication plan in response to a negative event or incident
• Creating and executing a targeted PR campaign to promote a new hotel or restaurant opening

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to deliver results in a fast-paced environment.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall PR strategy for Melco Resorts & Entertainment?
• What are the most challenging aspects of working in the PR department at Melco Resorts & Entertainment?
• How does Melco Resorts & Entertainment support the professional development of its employees?
• What are the opportunities for growth and advancement within the PR department and the company as a whole?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's PR strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant PR experience and skills
• Prepare examples of successful PR campaigns or events you've managed
• Research Melco Resorts & Entertainment and the hospitality industry in Macau to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.