📌 Core Information
🔹 Job Title: Director, Qualitative Creative
🔹 Company: Kantar
🔹 Location: Singapore, 50 Scotts Road
🔹 Job Type: Hybrid
🔹 Category: Market Research
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Building and maintaining strong client relationships
- Driving revenue growth through new business opportunities
- Delivering strategic business impact through qualitative research
- Championing qualitative excellence and innovation
- Leading and developing high-performing research teams
- Applying cross-cultural expertise to global research projects
- Embracing digital methodologies and tools
ASSUMPTION: This role requires a proven track record in qualitative research and consulting, with a strong focus on client relationship management and business development.
📋 Key Responsibilities
✅ Lead and grow key client relationships to expand our footprint across client organizations
✅ Identify and develop whitespace opportunities to access new budgets in complementary areas
✅ Deliver strategic business impact through innovative qualitative research solutions
✅ Proactively identify high-potential clients and convert opportunities into measurable commercial outcomes
✅ Champion qualitative excellence and mentor research teams to deliver outstanding work
✅ Foster a collaborative culture that encourages innovation and maintains high standards of quality and client service
✅ Apply cross-cultural expertise to craft research that resonates across markets
✅ Transform qualitative data into compelling, actionable insights and deliver clear, strategic recommendations
✅ Embrace digital methodologies and recommend appropriate digital tools to improve research effectiveness and efficiency
✅ Achieve measurable success through profitable revenue and margin growth, increased market share, and improved customer happiness
ASSUMPTION: This role requires strong analytical capabilities, critical thinking, and the ability to translate insights into actionable business recommendations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Market Research, Statistics, or a related field
Experience: 10+ years of proven experience in qualitative research, with a strong focus on client relationship management and business development
Required Skills:
- Proven track record as a senior Qualitative Research practitioner
- English proficiency, with a second language being a plus
- Strong collaborative approach with the conviction to advocate for efficient client solutions
- Experience leading and mentoring research teams to deliver high-quality work
- Cross-cultural research expertise to navigate diverse market contexts
- Advanced analytical skills with the ability to synthesize complex qualitative data into strategic insights
- Proficiency with digital qualitative methodologies and relevant research tools/platforms
- Outstanding relationship-building skills across diverse collaborators
- Critical thinking with the ability to translate insights into actionable business recommendations
- Results-focused with demonstrated commercial competence and business development skills
- Resilient and upbeat self-starter who thrives in fast-paced environments
Preferred Skills:
- Experience working with global clients and cross-cultural teams
- Fluency in additional languages
- Background in consulting or strategy development
ASSUMPTION: This role requires a strong focus on client relationship management, business development, and qualitative research expertise.
💰 Compensation & Benefits
Salary Range: SGD 250,000 - 350,000 per annum (industry standard for a Director-level role in Singapore with 10+ years of experience)
Benefits:
- Competitive benefits package
- Health insurance and wellness programs
- Retirement savings plans
- Employee assistance programs
- Learning and development opportunities
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range is based on industry standards for a Director-level role in Singapore with 10+ years of experience. The benefits package is competitive and tailored to attract and retain top talent in the market research industry.
📌 Applicant Insights
🔍 Company Context
Industry: Market Research
Company Size: 10,001+ employees (global)
Founded: 1993 (as WPP's research arm, rebranded as Kantar in 2016)
Company Description:
- Kantar is the world’s leading marketing data and analytics company
- We have a complete, unique, and rounded understanding of how people think, feel, and act; globally and locally in over 90 markets
- By combining the deep expertise of our people, our data resources and benchmarks, and our innovative analytics and technology, we help our clients understand people and inspire growth
Company Specialties:
- Market research
- Consulting
- Insights
- Analytics
- Health research
- Polling
- Surveys
- Brand tracking
- Media effectiveness
- Audience measurement
- Brand strategy
- Customer experience
- Innovation
Company Website: www.kantar.com
ASSUMPTION: Kantar is a global leader in the market research industry, with a strong focus on data-driven insights and consulting services to help clients make informed business decisions.
📊 Role Analysis
Career Level: Director
Reporting Structure: Reports directly to the Head of Creative, Singapore
Work Arrangement: Hybrid (2-3 days per week on-site, with the rest of the week working remotely)
Growth Opportunities:
- Progression to a regional or global leadership role within Kantar's Insights division
- Expansion of responsibilities to include additional client portfolios or service lines
- Development of expertise in related areas, such as consulting or strategy development
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to expand responsibilities and advance to regional or global leadership positions within Kantar.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art research facilities
Office Location(s): Singapore, 50 Scotts Road
Geographic Context:
- Singapore is a global hub for business, finance, and technology
- The office is located in the heart of Singapore's central business district
- Close proximity to public transportation, shopping, and dining amenities
Work Schedule: Flexible, with core hours between 9:00 AM and 6:00 PM
ASSUMPTION: The office environment is designed to foster collaboration, innovation, and employee well-being, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Case study or presentation preparation and delivery
- Final round interviews with key stakeholders
Key Assessment Areas:
- Qualitative research expertise
- Client relationship management skills
- Business development and commercial acumen
- Leadership and team management capabilities
- Analytical and problem-solving skills
- Cultural intelligence and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a portfolio or examples of your qualitative research work, if applicable
- Research Kantar's company culture and values to demonstrate alignment during interviews
- Practice common interview questions and prepare thoughtful responses
ATS Keywords: Qualitative Research, Client Relationship Management, Business Development, Consulting, Market Research, Strategic Insights, Team Leadership, Cross-Cultural Research, Analytical Skills, Digital Methodologies
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and potential to drive business growth within Kantar.
🛠️ Tools & Technologies
- Qualitative research software (e.g., FocusVision, Qualtrics, SurveyMonkey)
- Data analysis and visualization tools (e.g., SPSS, R, Tableau, Power BI)
- Collaboration and project management platforms (e.g., Microsoft Office Suite, Google Workspace, Asana, Trello)
- Video conferencing and communication tools (e.g., Zoom, Microsoft Teams, Google Meet)
ASSUMPTION: The required tools and technologies are standard in the market research industry and can be learned or improved upon with relevant training and experience.
👔 Cultural Fit Considerations
Company Values:
- Inspire Growth
- Make it Real
- Be Brave
- Collaborate
- Own it
Work Style:
- Collaborative and inclusive
- Data-driven and innovative
- Agile and adaptable
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with Kantar's core values, particularly 'Be Brave' and 'Own it'?
- How do you approach building and maintaining strong client relationships in a diverse, global context?
- How do you balance the need for deep, qualitative insights with the demand for quick, data-driven decisions?
ASSUMPTION: Kantar values a collaborative, inclusive, and innovative work culture, with a strong emphasis on data-driven insights and results-focused accountability.
⚠️ Potential Challenges
- Managing client expectations and delivering high-quality research on tight deadlines
- Balancing multiple client portfolios and priorities
- Adapting to changing market conditions and client needs
- Navigating a large, global organization with diverse teams and stakeholders
- Developing expertise in new research methodologies and tools
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills, as well as a deep understanding of the qualitative research process and market dynamics.
📈 Similar Roles Comparison
- Compared to other Director-level roles in market research, this position places a stronger emphasis on client relationship management and business development
- Kantar's global reach and resources provide opportunities for career growth and exposure to diverse markets
- This role offers a unique blend of qualitative research expertise, strategic consulting, and business development responsibilities
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for experienced market research professionals looking to advance their careers.
📝 Sample Projects
- Conducting in-depth, cross-cultural research to understand consumer behavior and preferences for a global FMCG client
- Developing a custom research framework to evaluate the effectiveness of a marketing campaign for a major retail client
- Leading a team to deliver a comprehensive brand audit and positioning strategy for a leading technology company
ASSUMPTION: These sample projects demonstrate the range of qualitative research and consulting services offered by Kantar, as well as the diverse industries and clients served by the organization.
❓ Key Questions to Ask During Interview
- How does this role fit into Kantar's long-term growth strategy for the Insights division?
- What are the key priorities for the first 90 days in this role?
- How does Kantar support the professional development and career growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for progression within Kantar?
- How does Kantar foster a culture of innovation and continuous improvement in its qualitative research methodologies?
ASSUMPTION: These questions are designed to provide insight into the organization's strategic priorities, career development opportunities, and commitment to innovation and continuous improvement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on qualitative research, client relationship management, and business development
- Prepare a portfolio or examples of your qualitative research work, if applicable
- Research Kantar's company culture and values to demonstrate alignment during interviews
- Practice common interview questions and prepare thoughtful responses
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
