Director, Regional and Field Marketing

📌 Core Information

🔹 Job Title: Director, Regional and Field Marketing

🔹 Company: monday.com

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: Field Marketing

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 10+

🔹 Remote Status: Hybrid (3 days/week in NYC office)

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading regional marketing efforts in North America
• Building and executing marketing plans aligned with revenue targets
• Collaborating effectively with global and regional teams
• Utilizing data and analytics for campaign effectiveness

ASSUMPTION: The role requires strategic thinking and strong leadership due to the emphasis on regional strategy and collaboration. The hybrid work requirement suggests the need for onsite interactions with teams in New York City.

📋 Key Responsibilities

✅ Proactively own and implement the region-specific marketing plan for customer acquisition and expansion

✅ Understand what creates value for the customer and align the business accordingly

✅ Collaborate with global Marketing, Sales, and Partner teams

✅ Develop and deliver account-based marketing plans with regional sales

✅ Apply multi-channel marketing best practices to generate sales pipeline

✅ Deliver against KPIs for pipeline growth, marketing-sourced revenue, and lead generation

✅ Utilize data and analytics to iterate on marketing strategies

✅ Plan and execute both in-person and virtual events

✅ Advocate the monday.com brand internally and externally

ASSUMPTION: The responsibilities suggest a focus on data-driven decision-making and customer-centric marketing approaches. Event planning indicates a need for strong project management skills.

🎯 Required Qualifications

Education: Not specified, but likely requires relevant degree based on industry standards

Experience: 8+ years in B2B SaaS marketing, with a strong track record in delivering pipeline and revenue outcomes

Required Skills:

• Strong knowledge of B2B marketing tactics and best practices
• Experience in planning and organizing regional marketing events
• Proficiency in Salesforce.com, HubSpot, and other marketing technologies

Preferred Skills:

• Experience leading regional marketing initiatives
• Customer-facing and presentation skills

ASSUMPTION: The role favors candidates with excellent communication skills and a proactive approach to strategic decision-making.

💰 Compensation & Benefits

Salary Range: $170,000 - $230,000 base salary (New York City-based hires), with bonuses and equity potential

Benefits:

• Competitive salary and benefit package
• Bonus potential and company equity incentive program
• Monthly stipends for food, wellness, and commuting/remote work

Working Hours: 40 hours per week, hybrid work arrangement

ASSUMPTION: Compensation is competitive within the industry, reflecting the seniority and impact of the role in driving regional marketing strategies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on work management tools and software applications

Company Size: 1,001-5,000 employees, offering a medium-sized corporate environment

Founded: 2012, with a mission to democratize the power of software for organizations

Company Description:

• monday.com offers a low-code/no-code platform for creating tailored work management tools
• The platform is used by over 225,000 customers across diverse industries
• Offices in multiple international locations contribute to a global perspective

Company Specialties:

• Project Management
• Collaboration
• SaaS Platforms

Company Website: https://www.monday.com

ASSUMPTION: The diverse global presence indicates a focus on inclusion and diversity, essential for applicants who value a multicultural work environment.

📊 Role Analysis

Career Level: Senior-level, with significant strategic and operational responsibilities

Reporting Structure: Likely reports to a VP or C-level executive within the marketing division

Work Arrangement: Hybrid role requiring 3 days in the NYC office, emphasizing collaboration

Growth Opportunities:

• Potential to influence regional marketing strategies
• Opportunities for career advancement within a growing company
• Exposure to a diverse range of marketing channels and tactics

ASSUMPTION: Given the hybrid work model, the role necessitates strong interpersonal skills to foster on-site teamwork and remote collaboration.

🌍 Location & Work Environment

Office Type: Modern offices in NYC designed for collaborative work

Office Location(s): New York, with additional offices worldwide

Geographic Context:

• Proximity to NYC offers access to a major business hub
• Office environment supports innovation and creativity
• Hybrid work allows flexibility in managing personal and professional commitments

Work Schedule: Hybrid with a standard 40-hour workweek

ASSUMPTION: The NYC location might imply a dynamic and fast-paced work culture, ideal for candidates who thrive in vibrant metropolitan settings.

💼 Interview & Application Insights

Typical Process:

• Initial phone screening with HR
• Technical interview assessing marketing expertise
• Final round involving situational and strategic role-specific queries

Key Assessment Areas:

• Leadership and strategic planning abilities
• Proficiency in marketing tools and technologies
• Ability to work collaboratively across multicultural teams

Application Tips:

• Highlight previous success in managing regional marketing strategies
• Be prepared to discuss data-driven decision-making examples
• Showcase your ability to align marketing efforts with sales goals

ATS Keywords: B2B Marketing, Regional Strategy, Data Analysis, Event Planning, Salesforce, HubSpot

ASSUMPTION: The interview process likely emphasizes strategic thinking and cultural compatibility, crucial for navigating the diverse teams at monday.com.

🛠️ Tools & Technologies

• Salesforce.com for CRM and data management
• HubSpot for marketing automation and analytics
• Various multi-channel marketing tools for campaign execution

ASSUMPTION: A strong understanding of these tools is essential, given their role in data analysis and marketing strategy implementation.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Collaboration
• Innovation

Work Style:

• Dynamic and fast-paced
• Highly collaborative with regular team interactions
• Data-driven decision-making

Self-Assessment Questions:

• Do I thrive in a fast-paced and innovative environment?
• Am I comfortable leading a diverse team while aligning strategies across various regions?
• Can I adapt to a hybrid work schedule requiring in-office presence?

ASSUMPTION: monday.com's work culture values proactive collaboration and continuous innovation, making it ideal for those who enjoy working in a team-oriented, dynamic setting.

⚠️ Potential Challenges

• Balancing remote and onsite responsibilities
• Coordinating between regional and global marketing strategies
• Adapting to a rapidly changing market environment
• Meeting ambitious growth and revenue targets

ASSUMPTION: Challenges are typical of dynamic, fast-growing companies and require resilience and adaptability from candidates.

📈 Similar Roles Comparison

• Similar roles may involve less focus on in-person events due to remote work trends
• This role offers greater strategic influence compared to mid-level marketing positions
• Higher emphasis on collaboration with sales teams compared to other marketing roles

ASSUMPTION: This role's strategic focus and hybrid nature offer a unique balance of remote flexibility and hands-on collaboration, distinguishing it from more traditional marketing roles.

📝 Sample Projects

• Launching a regional marketing campaign targeting a specific industry
• Collaborating with sales teams to create targeted account-based marketing plans
• Utilizing data analytics to refine campaign strategies for improved ROI

ASSUMPTION: Sample projects typically involve cross-functional collaboration and strategic planning, emphasizing the role's complexity and impact.

❓ Key Questions to Ask During Interview

• What are the biggest challenges currently faced by the regional marketing team?
• How does the marketing team measure success in terms of campaign performance?
• What opportunities for professional development does monday.com offer?
• How do you ensure alignment between global and regional marketing strategies?
• What are the expectations for coordinating with other teams, such as sales and partners?

ASSUMPTION: Questions should focus on understanding team dynamics, strategic alignment, and personal growth opportunities to gauge long-term fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the monday.com careers page
• Prepare a resume highlighting relevant B2B SaaS marketing experience
• Draft a cover letter addressing your approach to regional marketing strategy
• Be ready to discuss your experience with the specified marketing tools and technologies
• Await contact from the HR team for initial screening

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.