📌 Core Information
🔹 Job Title: Director, Regional Marketing, ANZ
🔹 Company: Zendesk
🔹 Location: Australia - Victoria - Fully Flexible
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Remote, Victoria, Australia; Remote, New South Wales, Australia)
🚀 Job Overview
Key aspects of this role include:
- Overseeing the Zendesk ANZ Marketing function and developing a go-to-market plan to meet pipeline and revenue targets
- Managing a team of marketers across various marketing disciplines
- Aligning with regional and global teams to advocate for local market needs
- Growing, nurturing, and developing the team to meet individual and group KPIs
- Managing and optimizing the ANZ marketing mix and local budget
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the B2B SaaS marketing landscape in the ANZ region.
📋 Key Responsibilities
✅ Grow, nurture, and develop a team of marketers supporting ANZ across field marketing, partner marketing, communications, performance marketing, sales development, and marketing operations
✅ Design a cross-functional marketing strategy and program that delivers on pipeline and revenue targets
✅ Partner with and effectively manage key stakeholders across the ANZ leadership team to support your team and business objectives
✅ Align with regional and global marketing teams to advocate for the ANZ business and local market needs
✅ Build and grow the Zendesk ANZ brand through customer advocacy and marquee event moments
✅ Drive accountability across your team to meet individual and group KPIs
✅ Manage and optimize the ANZ marketing mix and local budget
ASSUMPTION: This role requires a hands-on approach, with the ability to own end-to-end marketing strategy and execute on a plan that drives business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience leading marketing teams in a high-growth B2B SaaS business
Required Skills:
- Proven ability to develop and execute successful marketing strategies
- Strong leadership and team management skills
- Excellent communication and stakeholder management skills
- Data-driven approach to decision-making
- Experience in managing marketing budgets and optimizing spend
- Familiarity with the ANZ marketing landscape and local market trends
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in multiple languages (e.g., English, Mandarin, Japanese)
- Experience working with remote or hybrid teams
ASSUMPTION: Candidates should have a strong understanding of the ANZ market and be able to build productive relationships with cross-functional stakeholders, including executives.
💰 Compensation & Benefits
Salary Range: AUD 250,000 - 350,000 per annum (based on industry standards for a Director-level role in the ANZ region)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible working arrangements
- Employee stock purchase plan
- Professional development and training opportunities
Working Hours: Full-time, with a flexible hybrid work arrangement (remote and on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the ANZ region. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Support and Help Desk Software
Company Size: 5,001-10,000 employees (globally)
Founded: 2007, with headquarters in San Francisco, California
Company Description:
- Zendesk is a global customer experience software company that builds software for better customer relationships
- The company offers a suite of products that help businesses improve customer interactions across multiple channels
- Zendesk is known for its innovative and customer-centric approach to software development and customer support
Company Specialties:
- Help Desks
- Customer Support
- SaaS
- Customer Community
- and Customer Service
Company Website: www.zendesk.com
ASSUMPTION: Zendesk is a well-established company in the customer experience software industry, with a strong focus on innovation and customer-centricity.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the VP of Marketing, APAC
Reporting Structure: This role will manage a team of marketers across various marketing disciplines, with the potential to grow the team over time
Work Arrangement: Hybrid work arrangement, with a mix of remote and on-site work (remote, Victoria, Australia; remote, New South Wales, Australia)
Growth Opportunities:
- Potential to grow and expand the marketing team under your leadership
- Opportunities for career progression within the marketing function or broader organization
- Chance to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on the ANZ business.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a mix of remote and on-site work
Office Location(s): Australia - Victoria - Fully Flexible; Remote, New South Wales, Australia
Geographic Context:
- The ANZ region is a key market for Zendesk, with significant growth potential
- The role will require travel to customer and partner locations, as well as Zendesk offices in the region
- The ANZ region offers a diverse and dynamic business environment, with a strong focus on innovation and technology
Work Schedule: Full-time, with flexible working hours and the opportunity to work remotely
ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-person collaboration, allowing for flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the hiring manager (VP of Marketing, APAC)
- Interview with key stakeholders from the ANZ leadership team
- Final interview with the regional marketing leadership team
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Communication and stakeholder management skills
- Cultural fit and alignment with Zendesk values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your marketing strategy and approach to driving pipeline and revenue growth
- Demonstrate your understanding of the ANZ market and local trends
- Showcase your ability to build productive relationships with cross-functional stakeholders
ATS Keywords: Marketing Strategy, Team Leadership, Stakeholder Management, Brand Development, Data Analysis, Performance Marketing, Field Marketing, Partner Marketing, Communications, Sales Development, Marketing Operations, Cross-Functional Collaboration, Customer Advocacy, Pipeline Growth, Revenue Targets, KPI Management
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, leadership, and marketing expertise.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- SEO and content marketing tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: The specific tools and technologies required for this role may vary, depending on the current marketing technology stack at Zendesk.
👔 Cultural Fit Considerations
Company Values:
- Customers First
- Innovation
- Integrity
- Inclusion
- Fun
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Customer-focused and empathetic
Self-Assessment Questions:
- How do you align with Zendesk's company values, particularly 'Customers First' and 'Innovation'?
- How comfortable are you working in a hybrid work environment, with a mix of remote and on-site work?
- How do you approach building productive relationships with cross-functional stakeholders, including executives?
ASSUMPTION: Zendesk places a strong emphasis on cultural fit and alignment with company values, particularly 'Customers First' and 'Innovation'.
⚠️ Potential Challenges
- Managing a team remotely and ensuring productivity and engagement
- Balancing the needs of the local ANZ market with global marketing objectives
- Adapting to a fast-paced and dynamic work environment
- Managing a complex marketing mix and local budget effectively
ASSUMPTION: This role presents unique challenges and opportunities, requiring a strategic and adaptable approach to marketing and team management.
📈 Similar Roles Comparison
- This role is similar to other Director-level marketing roles in the ANZ region, but with a specific focus on the Zendesk brand and customer experience
- The ANZ market presents unique opportunities and challenges, requiring a deep understanding of local trends and customer needs
- Career progression in this role could lead to regional or global marketing leadership positions within Zendesk
ASSUMPTION: This role offers a unique opportunity to drive marketing strategy and growth in the ANZ region, with potential for career progression within Zendesk.
📝 Sample Projects
- Developing and executing a go-to-market plan for a new Zendesk product launch in the ANZ region
- Conducting market research and analysis to identify trends and opportunities in the ANZ customer experience software market
- Managing and optimizing the ANZ marketing mix and local budget to maximize ROI and drive pipeline growth
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Zendesk in the ANZ region?
- What are the key priorities for the first 90 days in this role?
- How does Zendesk support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the ANZ business, and how can this role address them?
- How does Zendesk approach collaboration and communication across its global marketing teams?
ASSUMPTION: These interview questions are intended to help applicants better understand the role, the company, and the team dynamics, but may not be exhaustive or representative of all potential questions.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching Zendesk, the ANZ market, and the specific challenges and opportunities presented by this role
- Follow up with the hiring manager or Talent Acquisition team within one week of submitting your application to confirm receipt and next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
