📌 Core Information
🔹 Job Title: Director, Regional Marketing & Engagement
🔹 Company: Everside Health
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (20% travel)
🚀 Job Overview
Key aspects of this role include:
- Leading regional marketing and engagement team to drive client engagement
- Collaborating with regional operations leadership to align on marketing strategies
- Developing and leveraging dashboards to track engagement programs
- Managing regional marketing and engagement team budget
- Aligning with patient marketing and engagement team on personas and voice of the patient
ASSUMPTION: This role requires a strategic, data-driven leader with strong team management and communication skills to drive regional marketing efforts and engagement with clients.
📋 Key Responsibilities
✅ Lead team of regional marketing specialists to support and drive engagement efforts for clients, resulting in measurable impact
✅ Collaborate closely with regional operations leadership to ensure alignment on regional marketing and engagement strategies
✅ Assist in client engagement goal setting process
✅ Develop and leverage dashboards, in partnership with analytics team, to instruct engagement programs and keep team aligned on progress toward desired results
✅ Prepare monthly reports on regional engagement and marketing efforts, informing data-driven decision making and test-and-learn strategies
✅ Demonstrate creative solutioning on traditional and novel client channels and provider/health center mobilization to further engagement
✅ Align with patient marketing and engagement team on personas and voice of the patient
✅ Manage regional marketing and engagement team budget
ASSUMPTION: This role involves a mix of strategic planning, team management, and data analysis to drive client engagement and marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field
Experience: 7+ years of marketing experience in B2C marketing, with a strong healthcare background preferred. 3+ years of team management experience required.
Required Skills:
- Proven leadership and team management skills
- Excellent communication and interpersonal skills
- Strong data-driven decision-making abilities
- Experience with Salesforce, Tableau, Google Analytics, and Asana
- Comfortable with 20% travel to meet with regional teams and clients
Preferred Skills:
- Data-driven strategic thinking
- Excellent leadership and diplomacy skills
- Strategic, yet nimble, prioritization capabilities
- Experience communicating to diverse populations
- Strong internal and external communication skills
- Strong collaboration skills with broad cross-functional departments, partners, and vendors
ASSUMPTION: Candidates with a strong background in healthcare marketing and team management are ideal for this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $150,000/yr
Benefits:
- Free Marathon membership for in-person and virtual care
- Employer-paid life and disability insurance
- Choice in medical/dental plans, vision, employer-funded HSA, FSA, and voluntary illness, accident, and hospitalization plans
- 401k match
- Access to financial coaching through the Employee Assistance Program
- Paid time off for vacation, sick leave, and holidays
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a director-level role in healthcare marketing. Benefits are subject to change and may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Everside Health is a leading provider of advanced primary care in the U.S., serving 2.5 million eligible patients through approximately 630 employer and union-sponsored clients. They offer a comprehensive range of services, including advanced primary care, mental health, occupational health, musculoskeletal, and pharmacy services, delivered through their 680+ health centers across 41 states. They also offer virtual primary care and mental health services accessible in all 50 states.
Company Size: Everside Health has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the healthcare industry.
Founded: Everside Health was founded in 2015 and has since grown to become one of the largest direct primary care providers in the U.S.
Company Description:
- Everside Health is committed to empowering teammates to do their best work and build better healthcare.
- Their patient-focused, care-obsessed, technology-driven approach integrates primary, mental, and occupational healthcare into one holistic solution, aligning incentives to benefit the patient, the physician, and the benefit provider.
- Everside Health is a two-time Best in KLAS award winner for Employer Sponsored Healthcare Services.
Company Specialties:
- 24/7 provider access
- Direct primary care
- Preventive care
- Urgent care
- Employee benefits
- Population health
- On-site clinics
- Chronic disease management
- Care coordination
Company Website: http://www.eversidehealth.com
ASSUMPTION: Everside Health's focus on patient-centered care and innovative healthcare solutions makes it an attractive employer for professionals in the healthcare industry.
📊 Role Analysis
Career Level: This role is a director-level position, reporting directly to the Vice President of Marketing and Engagement. It offers significant leadership and strategic responsibilities within the regional marketing and engagement team.
Reporting Structure: The Director of Regional Marketing and Engagement will report to the Vice President of Marketing and Engagement and work closely with the broader Marketing and Engagement team.
Work Arrangement: This role is a hybrid position, requiring 20% travel to meet with regional teams and clients. The remaining work can be done remotely.
Growth Opportunities:
- Potential career progression into senior leadership roles within the marketing and engagement department or related fields.
- Opportunities to expand regional marketing and engagement efforts based on successful performance and demonstrated impact.
- Chance to work with a diverse, passionate team of marketers and collaborate closely with multiple internal departments and clients.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand regional marketing and engagement efforts and progress into senior leadership roles.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel required
Office Location(s): Remote work, with travel to meet with regional teams and clients
Geographic Context:
- Everside Health operates in 41 states, with a strong presence in the U.S. healthcare industry.
- The remote work arrangement allows for flexibility and work-life balance, with occasional travel required to meet with regional teams and clients.
- The company's headquarters is located in Denver, Colorado, with additional offices and health centers across the U.S.
Work Schedule: Full-time, with flexible hours for remote work and occasional travel required
ASSUMPTION: The remote work arrangement and occasional travel requirements provide a flexible and dynamic work environment for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team and potential team members
- Final interview with the Vice President of Marketing and Engagement
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Team management and leadership skills
- Data-driven decision-making abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Everside Health's mission and values
Application Tips:
- Highlight relevant marketing experience and team management skills in your resume and cover letter.
- Demonstrate your understanding of Everside Health's mission and values in your application materials.
- Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills.
- Research Everside Health's competitors and industry trends to showcase your knowledge of the healthcare marketing landscape.
ATS Keywords: Regional Marketing, Team Management, Data-Driven Decision Making, Healthcare Marketing, Stakeholder Management, Salesforce, Tableau, Google Analytics, Asana
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy, team management, and data-driven decision-making skills, as well as their cultural fit with Everside Health.
🛠️ Tools & Technologies
- Salesforce
- Tableau
- Google Analytics
- Asana
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows of the regional marketing and engagement team.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and ownership
- Integrity and respect
Work Style:
- Data-driven and strategic
- Adaptable and flexible
- Collaborative and team-oriented
- Results-focused and action-oriented
- Patient-focused and empathetic
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Everside Health's patient-centered care approach?
- Can you provide an example of a time when you had to adapt your marketing strategy to meet changing client needs or market conditions?
- How do you prioritize and manage multiple projects and stakeholders simultaneously?
- How do you approach communicating with diverse populations, and can you provide an example of a successful campaign that targeted a specific demographic?
- How do you incorporate data-driven decision-making into your marketing strategies, and can you describe a time when you used data to inform a marketing campaign or engagement effort?
ASSUMPTION: Everside Health values candidates who demonstrate a strong alignment with their patient-centered care approach, as well as those who possess strong leadership, communication, and data-driven decision-making skills.
⚠️ Potential Challenges
- Occasional travel requirements may disrupt personal schedules and work-life balance.
- The role involves managing a team of regional marketing specialists, which may present challenges in terms of delegation, communication, and performance management.
- Everside Health operates in a competitive healthcare market, which may require the candidate to adapt to changing market conditions and client needs.
- The role may involve working with diverse client populations, which may present cultural and linguistic challenges in communication and engagement efforts.
ASSUMPTION: The right candidate will be able to navigate these potential challenges and thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on regional marketing and engagement strategies, as opposed to broader marketing or communications roles.
- Industry-specific context: The healthcare industry is highly competitive and regulated, requiring candidates to possess a strong understanding of healthcare marketing trends and best practices.
- Career path comparison: This role offers significant growth potential for the right candidate, with opportunities to progress into senior leadership roles within the marketing and engagement department or related fields.
ASSUMPTION: This role offers unique opportunities for candidates with a strong background in healthcare marketing and team management to drive regional marketing and engagement efforts and progress in their careers.
📝 Sample Projects
- Developing and implementing a regional marketing campaign to increase client engagement and utilization of health center services
- Collaborating with regional operations leadership to align on regional marketing and engagement strategies and ensure successful execution
- Managing regional marketing and engagement team budget to optimize resource allocation and maximize impact
- Conducting market research and analysis to inform regional marketing and engagement strategies and identify opportunities for growth and improvement
ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and strategic priorities of the Director of Regional Marketing and Engagement role at Everside Health.
❓ Key Questions to Ask During Interview
- Can you describe the current regional marketing and engagement strategies, and how this role fits into the broader marketing and engagement department?
- How does Everside Health measure the success of regional marketing and engagement efforts, and what key performance indicators (KPIs) are used to track progress?
- What opportunities are there for growth and expansion within the regional marketing and engagement team, and how does the company support the professional development of its employees?
- How does Everside Health foster a culture of innovation and continuous improvement within the marketing and engagement department, and what initiatives are currently underway to drive innovation and growth?
- What is the work-life balance like for this role, and how does Everside Health support its employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking these key questions during the interview process will help the candidate better understand the role, the company culture, and the opportunities for growth and development within Everside Health.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, team management skills, and alignment with Everside Health's mission and values.
- Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills.
- Research Everside Health's competitors and industry trends to showcase your knowledge of the healthcare marketing landscape.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
