📌 Core Information
🔹 Job Title: Director, Retail Marketing
🔹 Company: Newell Brands
🔹 Location: Norwalk, Connecticut, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading consumer engagement and brand activations across in-store and online touchpoints
- Overseeing a team of marketing specialists and managing cross-functional collaborations
- Developing and managing the retail marketing budget
- Driving innovation and staying ahead of retail and customer engagement trends
- Ensuring successful execution of marketing strategies and owned channel activations
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of omni-channel retail marketing to drive traffic, sales, and customer engagement.
📋 Key Responsibilities
✅ Develop and execute a comprehensive omni-channel marketing strategy that drives traffic and sales across retail stores and eCommerce
✅ Act as a key leader in briefing Creative Marketing & Design (CMD) on owned channel creative needs related to these initiatives
✅ Own and evolve the CRM strategy, driving segmentation, personalization, and customer lifecycle marketing to maximize engagement and retention
✅ Collaborate with the digital marketing team to ensure CRM-driven messaging aligns with paid media, social, and website initiatives
✅ Responsible to develop and manage the omni traffic plan, ensuring a seamless customer experience across retail, email, SMS, and eCommerce
✅ Monitor site performance metrics and identify opportunities to enhance digital experiences and conversion rates
✅ Lead planning and execution of high-impact in-store activations, ensuring strong brand presence and consumer engagement
✅ Work with merchandising and store operations teams to ensure activations are effectively implemented in retail locations
✅ Occasional travel to retail locations and partner sites may be required to support in-store activations and marketing initiatives
✅ Drive innovation and brand revitalization and stay ahead of retail and customer engagement trends, leveraging insights to evolve marketing strategies
✅ Define key performance indicators (KPIs) for strategies and campaigns, leveraging insights to optimize program effectiveness
✅ Develop and manage the retail marketing budget, ensuring all campaigns are delivered on time and within budget
✅ Provide forecasts, identify opportunities for cost savings, and allocate resources effectively to maximize ROI
✅ Lead, mentor, and develop a team of marketing specialists, fostering professional growth and ensuring alignment with company goals
✅ Inspire and activate cross-functional teams to bring marketing strategies to life across all customer touchpoints
✅ Cultivate a collaborative and high-performance culture, ensuring accountability, creativity, and innovation
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to successfully drive marketing efforts and achieve business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of experience in retail marketing, CRM, loyalty, email marketing, or related fields
Required Skills:
- Proven experience in leading and developing a high-performing marketing team
- Strong understanding of omni-channel retail marketing, customer journey, and brand engagement
- Expertise in CRM platforms, email marketing tools, and loyalty program management
- Strong analytical mindset with a track record of using data and insights to drive marketing effectiveness
- Experience managing external vendors and agencies, including print production and creative partners
- Budget management experience with a strong ability to forecast, optimize costs, and maximize ROI
- Ability to influence and lead cross-functional teams in a highly matrixed environment
- Exceptional communication, presentation, and leadership skills
Preferred Skills:
- Experience in specialty retail
- Passion for home fragrance and enthusiasm for building emotional connections with customers through scent-driven experiences
ASSUMPTION: Candidates with a strong background in retail marketing, proven leadership skills, and experience with CRM and email marketing tools are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $206,075 - $251,825 (based on prior experience related to the skills required for this position)
Benefits:
- Competitive benefits package (details not provided)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the company's stated range and is subject to change based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Newell Brands is a leading global consumer goods company operating in the manufacturing industry
Company Size: 10,001+ employees, providing ample opportunities for career growth and development
Founded: Newell Brands was founded in 1903 and has since grown into a global corporation with a strong portfolio of well-known brands
Company Description:
- Newell Brands is focused on delighting consumers by lighting up everyday moments
- The company offers a wide range of products under iconic brands such as Rubbermaid, Sharpie, Graco, Coleman, and Yankee Candle
- Newell Brands is committed to creating high-quality products that enhance consumers' lives
Company Specialties:
- Marketing and commercial products
Company Website: http://www.newellbrands.com
ASSUMPTION: Newell Brands' extensive product portfolio and global presence offer applicants a diverse range of career opportunities and growth potential.
📊 Role Analysis
Career Level: This role is at the director level, requiring strategic thinking, leadership, and extensive experience in retail marketing
Reporting Structure: The Director of Retail Marketing will report directly to the Vice President of Marketing and oversee a team of marketing specialists
Work Arrangement: This is an on-site, full-time position with occasional travel to retail locations and partner sites
Growth Opportunities:
- Potential to grow within the marketing department or explore other roles within Newell Brands' extensive portfolio of brands
- Opportunities to mentor and develop team members, fostering a high-performance culture
- Chance to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills, gain experience in a global organization, and make a meaningful impact on Newell Brands' marketing efforts.
🌍 Location & Work Environment
Office Type: Newell Brands' headquarters is located in Atlanta, Georgia, with additional offices and retail locations worldwide
Office Location(s): Norwalk, Connecticut, United States
Geographic Context:
- Norwalk is located in Fairfield County, Connecticut, with a population of approximately 88,000
- The city offers a mix of urban and suburban environments, with easy access to New York City
- Norwalk is known for its historic downtown area, beaches, and parks
Work Schedule: Full-time, 40 hours per week, with occasional travel required
ASSUMPTION: Norwalk, Connecticut, provides a pleasant work environment with a mix of urban and suburban offerings, making it an attractive location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Expertise in retail marketing, CRM, and email marketing
- Budget management and cost optimization skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with CRM platforms, email marketing tools, and loyalty program management
- Demonstrate your ability to lead and manage a team, as well as collaborate with cross-functional partners
- Showcase your understanding of omni-channel retail marketing and customer engagement strategies
ATS Keywords: Retail Marketing, CRM, Loyalty Programs, Email Marketing, Omni-channel Marketing, Team Leadership, Budget Management, Analytical Skills, Cross-functional Collaboration, Creative Briefing, Customer Engagement, Digital Marketing, In-store Activations, Brand Strategy, Performance Metrics, Innovation
ASSUMPTION: Newell Brands' application process is designed to assess candidates' strategic thinking, leadership, and marketing expertise, with a focus on retail marketing and CRM experience.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot)
- Email marketing tools (e.g., Salesforce Marketing Cloud, Klaviyo, HubSpot)
- Loyalty program management tools (e.g., Loyalty360, Aimia, Kobie)
- Budget management and forecasting tools (e.g., Microsoft Excel, Google Sheets)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The tools and technologies required for this role are standard in the retail marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards and acting with honesty and transparency
- Teamwork: Collaborating effectively with colleagues and cross-functional partners to achieve common goals
- Passion for Winning: Demonstrating a strong desire to succeed and a commitment to driving business results
- Ownership & Leadership: Taking responsibility for one's actions and decisions, and inspiring others to do the same
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional team structure
- Focus on innovation, creativity, and continuous improvement
Self-Assessment Questions:
- Do I possess strong leadership skills and the ability to manage and develop a high-performing marketing team?
- Am I comfortable working in a highly matrixed environment and collaborating with cross-functional partners?
- Do I have a proven track record of driving marketing effectiveness through data and insights?
- Am I passionate about retail marketing and staying ahead of industry trends and customer engagement strategies?
ASSUMPTION: Newell Brands' company values and work style emphasize integrity, teamwork, and a passion for winning, with a focus on driving business results through innovation and collaboration.
⚠️ Potential Challenges
- Managing a team and cross-functional collaborations in a highly matrixed environment
- Staying ahead of retail and customer engagement trends in a rapidly evolving industry
- Occasional travel to retail locations and partner sites to support in-store activations and marketing initiatives
- Balancing the need for innovation and creativity with the requirement to deliver campaigns on time and within budget
ASSUMPTION: The potential challenges associated with this role require strong leadership, strategic thinking, and the ability to manage multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on retail marketing and CRM, with a broader scope of responsibilities and leadership requirements
- Industry-specific context: Newell Brands operates in the manufacturing industry, with a strong portfolio of well-known consumer brands
- Career path comparison: This role offers significant growth potential, with opportunities to develop leadership skills, gain experience in a global organization, and make a meaningful impact on Newell Brands' marketing efforts
ASSUMPTION: This role offers unique opportunities and challenges compared to related positions, with a focus on retail marketing, CRM, and leadership in a global consumer goods company.
📝 Sample Projects
- Developing and executing a comprehensive omni-channel marketing strategy to drive traffic and sales across retail stores and eCommerce
- Leading planning and execution of high-impact in-store activations, ensuring strong brand presence and consumer engagement
- Driving innovation and brand revitalization by staying ahead of retail and customer engagement trends and leveraging insights to evolve marketing strategies
ASSUMPTION: The sample projects listed are representative of the key responsibilities and strategic initiatives required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing departments and cross-functional teams?
- What are the most significant challenges facing the retail marketing team, and how can this role address them?
- How does Newell Brands support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking insightful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your experience with CRM platforms, email marketing tools, and loyalty program management
- Research Newell Brands' company values and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
