📌 Core Information
🔹 Job Title: Director, Retention Marketing
🔹 Company: Delivery Hero
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Driving global retention strategy for Delivery Hero
- Leading high-impact projects to increase customer lifetime value (CLV)
- Identifying trends and opportunities in customer base development
- Quantifying the ROI of retention measures and surfacing best practices
- Collaborating with regional teams to define and execute retention strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams across multiple regions.
📋 Key Responsibilities
✅ Drive the global retention strategy for Delivery Hero and lead high-impact projects to increase CLV for our brands in 40+ markets
✅ Proactively identify trends and opportunities in the development of customer base that can be addressed with CRM measures and quantify the ROI of those measures
✅ Deal with a wide variety of retention challenges, from highly impactful iterative improvements to green field projects around customer base health with a high degree of discovery work
✅ Surface challenges that regional teams are facing and translate them into requirements for our retention product roadmaps
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and project management, requiring strong problem-solving skills and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 8+ years of relevant professional experience in a consultancy or marketing role with a focus on retention / customer relationship management
Required Skills:
- Excellent stakeholder management, presentation, and communication skills
- Highly analytical and a data-driven approach to marketing
- Solid understanding of both marketing and business KPIs
- Ability to translate strategy into action using an OKR framework
- Product exposure or experience working in an agile environment
Preferred Skills:
- Experience working in a global matrix organization
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in retention marketing, excellent communication skills, and the ability to work effectively in a global, matrixed organization.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and market standards for a Director-level role in Berlin)
Benefits:
- Hybrid working model (2 days on-site in Berlin)
- 27 days holiday with extra days on 2nd and 3rd year of service
- €1,000 educational budget, language courses, parental support, and access to Udemy Business platform
- Health checkups, meditation, yoga, gym & bicycle subsidy
- Employee share purchase plan, sabbatical bank, public transportation ticket discount, life & accident insurance, corporate pension plan
- Digital meal vouchers, food vouchers, corporate discounts
Working Hours: Full-time (40 hours/week) with flexible hours and the option to work remotely 3 days a week
ASSUMPTION: The salary range is estimated based on market data for similar roles in Berlin. Benefits are based on the information provided in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet (specifically, online food ordering and delivery)
Company Size: 10,001+ employees (global), with a significant presence in Berlin
Founded: 2010 (as a spin-off from Rocket Internet)
Company Description:
- Delivery Hero is the world's leading local delivery platform, operating in over 70+ countries worldwide
- The company enables ambitious talent to deliver solutions that create impact within its ecosystem
- Delivery Hero is committed to diversity, inclusion, and fostering an amazing customer and employee experience
Company Specialties:
- Online food ordering and delivery
- eCommerce and technology
- Marketing and apps
- Food tech and machine learning
- Delivery and logistics
Company Website: http://www.deliveryhero.com
ASSUMPTION: Delivery Hero is a well-established, global company with a strong focus on technology and innovation. Its large size offers opportunities for career growth and development.
📊 Role Analysis
Career Level: Director (executive level)
Reporting Structure: This role reports directly to the Global Head of CRM and collaborates with regional teams and other stakeholders across the organization
Work Arrangement: Hybrid (2 days on-site in Berlin, 3 days remote)
Growth Opportunities:
- Potential to expand the role's scope and impact as the company grows and enters new markets
- Opportunities to mentor and develop junior team members
- Possibility to take on additional responsibilities or projects based on performance and interest
ASSUMPTION: This role offers significant growth potential, both within the retention marketing function and across the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities (e.g., cafeteria, gym, etc.)
Office Location(s): Oranienburger Straße 70, Berlin, Berlin 10117, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech scene
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and recreational activities
- Berlin has a well-connected public transportation system, making it easy to commute to the office
Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely 3 days a week
ASSUMPTION: Berlin offers a dynamic and engaging work environment, with a strong focus on innovation and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- On-site or virtual interview with the hiring manager and other stakeholders
- Final interview with the Global Head of CRM
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven approach
- Communication and presentation skills
- Cultural fit and alignment with Delivery Hero's values
Application Tips:
- Highlight relevant experience and achievements in retention marketing and customer relationship management
- Tailor your resume and cover letter to emphasize your fit for the role and Delivery Hero's mission
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking
ATS Keywords: Retention Marketing, Customer Relationship Management, CRM, Data-Driven, Strategic Thinking, Global Matrix Organization, OKR Framework, Customer Lifetime Value, CLV, Cross-Functional Teams, Stakeholder Management
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' strategic thinking, analytical skills, and cultural fit.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in data analysis and visualization tools, as well as experience with CRM and marketing automation software.
👔 Cultural Fit Considerations
Company Values:
- We build
- We deliver
- We lead
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and action-oriented
Self-Assessment Questions:
- How do you align with Delivery Hero's values, and how have you demonstrated these values in previous roles?
- How do you approach working in a global, matrixed organization, and what strategies have you used to build effective cross-functional relationships?
- How do you stay organized and manage priorities when working on multiple projects simultaneously?
ASSUMPTION: Delivery Hero values candidates who are collaborative, data-driven, and adaptable, with a strong commitment to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities across regions
- Balancing strategic planning with day-to-day project management
- Adapting to a fast-paced, dynamic work environment
- Working effectively in a hybrid or remote setting
ASSUMPTION: This role presents unique challenges related to its global scope, matrixed organization, and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other retention marketing roles, this position has a broader scope and greater impact, with responsibility for driving strategy across multiple regions
- Industry-specific context: The online food delivery market is competitive and rapidly evolving, requiring constant innovation and adaptation
- Career path comparison: This role offers significant growth potential, with opportunities to expand its scope and impact as the company grows
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a focus on global strategy and cross-functional collaboration.
📝 Sample Projects
- Developing and implementing a global retention strategy that increases CLV by 15% across 40+ markets
- Identifying and quantifying the ROI of CRM measures, leading to a 20% increase in customer engagement
- Collaborating with regional teams to define and execute retention strategies, resulting in a 10% increase in customer lifetime value
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, with a focus on driving measurable impact.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader retention marketing strategy for Delivery Hero?
- What are the key priorities for this role in the first 90 days?
- How does Delivery Hero support the professional development and growth of its employees?
- What are the most significant challenges facing the retention marketing function, and how can this role address them?
- How does Delivery Hero foster a culture of diversity, inclusion, and belonging?
ASSUMPTION: These interview questions help candidates better understand the role's context, priorities, and growth opportunities, as well as Delivery Hero's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking
- Research Delivery Hero's mission, values, and culture to demonstrate your fit for the organization
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
