📌 Core Information
🔹 Job Title: Director: Revenue Marketing
🔹 Company: Entersekt
🔹 Location: Fully Remote, Atlanta Office
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and owning the comprehensive revenue marketing strategy
- Leading ABM initiatives targeting key accounts and strategic segments
- Collaborating with sales leadership to define target accounts and key personas
- Managing and mentoring a high-performing marketing team
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B SaaS marketing, with a preference for FinTech experience.
📋 Key Responsibilities
✅ Developing and executing multi-channel campaigns to engage target accounts and generate qualified leads
✅ Designing and implementing account-specific marketing programs to nurture and accelerate opportunities
✅ Working closely with SDR and Sales teams for seamless lead handoff and follow-up
✅ Implementing robust lead scoring and nurturing programs to advance prospects through the buyer's journey
✅ Partnering with product marketing to develop compelling content assets tailored for target accounts
✅ Ensuring consistent and impactful solution-oriented messaging across all marketing touchpoints
✅ Establishing clear KPIs and metrics for all revenue marketing and ABM programs, regularly reporting on performance
✅ Leveraging marketing automation, CRM, and ABM platforms to track, analyze, and optimize campaign effectiveness
✅ Staying abreast of industry trends, competitive landscape, and best practices in B2B SaaS revenue marketing and ABM
ASSUMPTION: This role involves a high degree of collaboration with sales and product teams, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred
Experience: 7+ years of progressive experience in B2B SaaS marketing, with at least 3-5 years focused on revenue marketing, demand generation, and Account-Based Marketing (ABM)
Required Skills:
- Proven track record of success in driving measurable pipeline growth and revenue through targeted marketing initiatives
- Deep expertise in developing and executing comprehensive ABM strategies across various channels
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce)
- Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions
- Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with sales and product teams
- Self-motivated, results-oriented, and comfortable working in a fast-paced, high-growth environment
Preferred Skills:
- Experience with ABM-specific platforms (e.g., Terminus, Demandbase, 6sense)
- Experience in a private equity-backed company
ASSUMPTION: While not explicitly stated, preference may be given to candidates with experience in the FinTech industry, specifically with knowledge of payments, fraud prevention, or related financial technologies.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Director-level role in B2B SaaS, with a focus on revenue marketing and ABM, the estimated salary range is $150,000 - $200,000 per year. This range may vary depending on the candidate's experience and the company's final assessment.
Benefits:
- Flexible hours and remote work opportunities
- Growth opportunities in a fast-paced, high-growth environment
- Competitive benefits package (specific details not provided)
Working Hours: Full-time position with standard business hours, but flexible due to remote work option
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's final assessment.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specializing in digital banking fraud prevention and payment security
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 2008, with recent investments from Accel-KKR, indicating a well-established and stable company
Company Description:
- Entersekt is a leader in digital banking fraud prevention and payment security, offering highly scalable products with a track record of success across multiple continents
- The company enables secure digital transactions for leading financial institutions globally, protecting over 210 million active users on its platform
- Entersekt holds 120 active patents, recognizing innovation in digital security, payments, and user experience
Company Specialties:
- Regulatory compliance
- Customer registration
- 3-D Secure
- QR Payments
- Digital identity
- FIDO authentication
- PSD2 compliance
- FIDO2 certified
- Browser authentication
- In-app authentication
- Scan-to-pay
- Strong customer authentication
- Fraud prevention
- Seamless user-experience
- Passwordless authentication
- 2FA
- Multi-factor authentication
- MFA
- And Two-factor authentication
Company Website: http://www.entersekt.com
ASSUMPTION: Entersekt's focus on digital banking fraud prevention and payment security makes it an attractive opportunity for candidates interested in the FinTech industry.
📊 Role Analysis
Career Level: Director-level role, indicating a high degree of responsibility and strategic decision-making
Reporting Structure: This role reports directly to the leadership team, with the expectation to collaborate closely with sales and product teams
Work Arrangement: Remote OK, with the option to work from the Atlanta office
Growth Opportunities:
- Potential to grow and develop the revenue marketing function within a high-growth company
- Opportunity to work with a diverse range of target accounts and strategic segments
- Chance to collaborate with and learn from experienced leadership and industry experts
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's revenue growth.
🌍 Location & Work Environment
Office Type: Fully remote with an Atlanta office available for use
Office Location(s): 7000 Central Parkway, Suite 1700, Atlanta, GA 30328, US
Geographic Context:
- Atlanta, GA, USA: A major tech hub with a thriving FinTech industry
- Fully Remote: Offers flexibility and the ability to work from anywhere with a reliable internet connection
- Time Zone: Eastern Standard Time (EST) / Eastern Daylight Time (EDT)
Work Schedule: Standard business hours with flexible hours and remote work opportunities
ASSUMPTION: The fully remote work environment provides candidates with the flexibility to balance work and personal life, while the Atlanta office offers an in-person workspace for those who prefer it.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the leadership team
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and revenue marketing expertise
- Leadership skills and team management capabilities
- Collaboration and communication skills
- Industry knowledge and understanding of FinTech trends
- Data-driven decision-making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your approach to revenue marketing, ABM, and pipeline generation
- Showcase your understanding of the FinTech industry and Entersekt's offerings
- Demonstrate your ability to work effectively in a remote work environment
ATS Keywords: Revenue Marketing, Demand Generation, ABM, B2B SaaS, FinTech, Pipeline Growth, Marketing Automation, CRM, Data Analysis, Content Development, Sales Collaboration
ASSUMPTION: Entersekt's hiring process is designed to assess candidates' strategic thinking, leadership skills, and industry knowledge, with a focus on revenue marketing and ABM expertise.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- CRM systems (e.g., Salesforce)
- ABM-specific platforms (e.g., Terminus, Demandbase, 6sense)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Entersekt's use of marketing automation, CRM, and ABM platforms indicates a data-driven and technology-focused approach to revenue marketing.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Remote-friendly and flexible work arrangements
- Data-driven decision-making and continuous optimization
- Collaborative and inclusive team environment
- Fast-paced and high-growth company culture
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-growth environment, and are you comfortable with remote work?
- Are you able to collaborate effectively with sales and product teams, and do you have strong communication skills?
- Do you have a proven track record of success in driving measurable pipeline growth and revenue through targeted marketing initiatives?
ASSUMPTION: Entersekt's company values and work style emphasize a customer-centric approach, innovation, collaboration, and a fast-paced, high-growth environment, making it an attractive opportunity for candidates who thrive in such settings.
⚠️ Potential Challenges
- Managing a small, high-performing marketing team, with a focus on mentoring and growth
- Balancing the demands of ABM initiatives, multi-channel campaigns, and content development
- Adapting to the fast-paced, high-growth environment and the evolving needs of the company
- Working effectively in a remote work environment, with potential challenges in communication and collaboration
ASSUMPTION: While Entersekt offers numerous opportunities for growth and impact, candidates should be prepared to manage a small team, balance multiple priorities, and adapt to a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other revenue marketing roles, this position places a stronger emphasis on ABM initiatives and collaboration with sales teams
- In the FinTech industry, Entersekt's focus on digital banking fraud prevention and payment security sets it apart from other companies
- Career path comparison: This role offers growth potential, with the opportunity to develop and lead the revenue marketing function within a high-growth company
ASSUMPTION: Candidates should consider the unique aspects of this role, including its emphasis on ABM, collaboration with sales teams, and the opportunity to grow and develop the revenue marketing function within a high-growth FinTech company.
📝 Sample Projects
- Developing and executing a comprehensive ABM strategy for a key target account, resulting in a significant increase in pipeline generation and revenue
- Creating and implementing a multi-channel campaign to engage a strategic segment, leading to a substantial increase in qualified leads and opportunities
- Designing and executing an account-specific marketing program that educates, nurtures, and accelerates opportunities through the sales funnel, ultimately driving a successful deal closure
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven approach required for success in this role, with a focus on driving measurable pipeline growth and revenue.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the revenue marketing function and the company's vision for its growth?
- How does the marketing team collaborate with the sales and product teams, and what are the key priorities for this role in the first 90 days?
- What are the most significant challenges facing the revenue marketing function, and how can this role address them?
- How does Entersekt support the professional development and growth of its employees, particularly in the revenue marketing function?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company's vision, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the apply now tab on the job listing
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on revenue marketing, ABM, and pipeline generation
- Prepare for your interviews by researching Entersekt's offerings, industry trends, and the company's unique approach to revenue marketing
- Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role and reiterate your qualifications
- If you are not selected for an interview, consider reaching out to the hiring manager or HR team for feedback and guidance on how to improve your application for future opportunities
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
