📌 Core Information
🔹 Job Title: Director, Search Engine Optimization (SEO)
🔹 Company: Uphold
🔹 Location: New York, New York (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO strategy to drive organic growth
- Managing end-to-end SEO process, from technical improvements to content strategy
- Collaborating with cross-functional teams to optimize search visibility and engagement
- Analyzing performance data to inform decision-making and improve SEO outcomes
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Identifying and unlocking high-impact SEO opportunities through content audits and keyword research
✅ Developing, executing, and continuously improving data-driven SEO strategies
✅ Collaborating with content teams to plan, produce, and optimize content for maximum search visibility and engagement
✅ Monitoring and optimizing published content to ensure sustained performance and iterative improvements
✅ Driving on-page and off-page SEO strategies, including backlink acquisition and digital PR
✅ Staying up-to-date with algorithm updates and proactively adapting SEO strategies
✅ Ensuring content is structured for featured snippets, rich results, and emerging search trends
✅ Maintaining strict adherence to SEO and content guidelines, ensuring best practices are consistently applied
✅ Leading AI and automation adoption to improve content production efficiency and quality
✅ Managing site audits, page speed optimization, structured data, and mobile-first indexing
✅ Tracking key SEO KPIs to provide real-time insights and guide data-led experimentation
✅ Conducting competitive analysis and SEO forecasting to refine growth strategy
✅ Shaping a clear SEO narrative for internal stakeholders, connecting organic performance to product adoption, content visibility, and brand awareness
ASSUMPTION: This role requires a hands-on approach, with a focus on data-driven decision-making and continuous improvement.
🎯 Required Qualifications
Education: Not specified (Assumed: Bachelor's degree in a relevant field)
Experience: 10+ years of overall related experience with 5-8 years of proven track record leading SEO-driven content strategies with proven organic growth results
Required Skills:
- Deep knowledge of SEO best practices, keyword research, content analysis, and backlink strategies
- Proficiency in site architecture, crawlability, structured data, and analytics tools
- Strong data analysis and forecasting skills, with the ability to translate performance insights into clear, prioritized action plans
- Hands-on experience leveraging AI-driven content generation, workflow automation, and quality control tools
- Strong experience working with UX, design, and tech teams
- Strong budgeting and deadline management skills
- Excellent leadership and collaboration skills, fostering a culture of collaboration and continuous improvement
- Experience with ASO (app store optimization)
- Availability to travel to meet with product and marketing teams in the US and abroad
Preferred Skills:
- Professional blockchain or crypto experience
- Personal blockchain or crypto interest and experience
ASSUMPTION: A strong background in SEO, data analysis, and collaboration is essential for success in this role. Experience in the financial services industry or with blockchain/crypto is a plus.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Assumed: Based on industry standards for a Director-level SEO role in New York City)
Benefits:
- Flexible work environment
- Snacks and coffee
- Career opportunities
- Interesting events
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, with a focus on digital wallets, cryptocurrencies, and borderless access to financial services
Company Size: 51-200 employees (Mid-sized company with a startup-like culture)
Founded: 2013, with a mission to make cryptocurrencies and other assets affordable and accessible for everyone
Company Description:
- Uphold is a digital wallet and trading platform that provides borderless access to financial services
- Covering over 300 assets, Uphold allows consumers and businesses to easily transact between digital and traditional currencies
- The Uphold Mobile App features an ‘Anything-to-Anything’ interface, enabling users to fund their account, send money, or trade directly between various currencies and assets
Company Specialties:
- Digital wallet
- Cryptocurrency
- Financial services
- Global banking
- Fully reserved and transparent
- Digital money
- And compliant
Company Website: https://uphold.com
ASSUMPTION: Uphold's focus on borderless access to financial services and cryptocurrencies makes it an innovative and dynamic place to work.
📊 Role Analysis
Career Level: Director (Senior-level role with strategic responsibilities and team leadership)
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and is responsible for leading the SEO team and collaborating with cross-functional teams
Work Arrangement: Hybrid (Remote OK, with occasional travel required for meetings with product and marketing teams)
Growth Opportunities:
- Potential to grow into a more senior role, such as Vice President or Chief Marketing Officer, as the company expands
- Opportunities to mentor junior team members and contribute to the development of Uphold's SEO team
- Chance to work on high-impact projects and drive significant organic growth for the company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's SEO performance and overall business success.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): New York, New York (6 W 18th Street, 3rd Floor) and London, England (6 Honduras Street, Suite A)
Geographic Context:
- New York City is a major financial hub, providing ample opportunities for networking and professional growth
- The city's diverse population and vibrant culture create a dynamic and innovative work environment
- Uphold's offices are located in the heart of Manhattan, offering easy access to public transportation and various amenities
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: Uphold's hybrid work environment offers the best of both worlds, with the opportunity to collaborate with team members in person and enjoy the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- In-depth interviews with the SEO team and other stakeholders
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- SEO expertise and strategic thinking
- Data analysis and interpretation skills
- Collaboration and communication abilities
- Leadership and team management skills
- Cultural fit and alignment with Uphold's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and achievements
- Prepare a portfolio or case study demonstrating your SEO success stories and the impact you've made in previous roles
- Research Uphold's business, industry, and competitors to showcase your understanding of the company's unique value proposition
- Practice common SEO interview questions and brush up on your technical SEO knowledge
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: SEO, Director, SEO Strategy, SEO Execution, Organic Growth, Keyword Research, Content Strategy, Link Building, Performance Tracking, Technical SEO, Analytics, AI-driven Content Generation, Collaboration, Leadership, Financial Services, Cryptocurrency
ASSUMPTION: Uphold's hiring process is designed to assess candidates' technical SEO skills, strategic thinking, and cultural fit. Preparation and research are key to success in the interview process.
🛠️ Tools & Technologies
- SEO platforms (Ahrefs, SEMrush)
- Analytics tools (Google Analytics, Google Search Console)
- AI-driven content generation and automation tools
- Project management tools (Asana, Trello)
- Collaboration tools (Slack, Microsoft Teams)
ASSUMPTION: Uphold uses a combination of industry-standard SEO tools, analytics platforms, and collaboration software to streamline its SEO processes and drive organic growth.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Transparency
- Customer-centricity
- Empowerment
Work Style:
- Agile and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Passionate about financial services and cryptocurrency
Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and algorithm updates?
- Can you provide an example of a time when you had to adapt your SEO strategy due to a significant algorithm change?
- How do you prioritize SEO tasks and manage competing priorities in a fast-paced environment?
- Can you describe a situation where you had to collaborate with cross-functional teams to achieve a common goal? How did you ensure everyone's voices were heard and valued?
- How do you approach mentoring and developing junior team members to help them grow in their SEO careers?
ASSUMPTION: Uphold values a culture of innovation, collaboration, and empowerment. Candidates who align with these values and demonstrate strong technical SEO skills, strategic thinking, and adaptability will thrive in this role.
⚠️ Potential Challenges
- Managing a team and driving results in a fast-paced, dynamic environment
- Keeping up with the latest SEO trends and algorithm updates
- Balancing short-term priorities with long-term SEO strategy
- Collaborating effectively with cross-functional teams and stakeholders
- Navigating the complexities of the financial services industry and cryptocurrency market
ASSUMPTION: These challenges require strong leadership, adaptability, and a deep understanding of SEO best practices and industry trends.
📈 Similar Roles Comparison
- Compared to other SEO Director roles, this position offers a unique focus on the financial services industry and cryptocurrency, providing an opportunity to make a significant impact in a growing and innovative sector
- Uphold's mid-sized company structure offers a more intimate and collaborative work environment than larger enterprises, with greater opportunities for growth and decision-making influence
- This role may require more frequent travel than other SEO Director positions, as Uphold has offices in multiple countries and may expect the SEO team to collaborate with global stakeholders
ASSUMPTION: This role offers a unique blend of strategic SEO responsibilities, industry-specific focus, and global collaboration opportunities.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Uphold's website and identifying high-impact opportunities for organic growth
- Developing and executing a content strategy that targets high-intent, high-volume search terms related to cryptocurrency and financial services
- Optimizing Uphold's app store listings and driving organic app store rankings through ASO strategies
- Collaborating with the content team to create and optimize blog posts, articles, and other content assets that drive traffic and engagement
ASSUMPTION: These projects demonstrate the breadth of responsibilities and opportunities available to the SEO Director at Uphold.
❓ Key Questions to Ask During Interview
- What are the biggest SEO challenges facing Uphold, and how does this role address them?
- How does Uphold measure the success of its SEO strategies, and what key performance indicators (KPIs) are most important?
- Can you describe the team structure and dynamics of the SEO team, and how does this role fit into the broader marketing organization?
- What are the most important qualities and skills you're looking for in a candidate for this role?
- How does Uphold support the professional development and growth of its SEO team members?
- What are the most exciting SEO initiatives and projects planned for the upcoming year, and how can this role contribute to their success?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the company's SEO priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and achievements
- Prepare a portfolio or case study demonstrating your SEO success stories and the impact you've made in previous roles
- Research Uphold's business, industry, and competitors to showcase your understanding of the company's unique value proposition
- Practice common SEO interview questions and brush up on your technical SEO knowledge
- Prepare questions to ask the interviewer about the role, team, and company culture
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
