Director, SEO
Ziff Davis Shopping
Full-time
On-site
Austin, Texas, United States
🔍 SEO & Content Marketing
📌 Core Information
🔹 Job Title: Director, SEO
🔹 Company: Ziff Davis Shopping
🔹 Location: Austin, Texas, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing & SEO
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Executive
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Ziff Davis Shopping is seeking a strategic and results-driven Director of SEO to lead the organic growth strategy for our portfolio of high-traffic savings brands, including RetailMeNot.com, Offers.com, and BlackFriday.com. As a key leader in our organization, you will drive SEO excellence, leveraging cutting-edge strategies to expand our market leadership in the competitive deal, coupon, and Black Friday space.
This is a high-impact role with executive visibility, strong product and engineering support, and the opportunity to shape the future of SEO for some of the most recognized brands in savings. You’ll lead a team of SEO experts and collaborate cross-functionally to drive innovation, optimize search performance, and maintain our position at the forefront of organic search. If you’re passionate about scaling SEO at an enterprise level and staying ahead of evolving search trends, we’d love to hear from you.
📋 Key Responsibilities
🔹 Strategic Leadership: Develop and drive the overall SEO strategy across Ziff Davis Shopping brands, optimizing for organic search and conversion. Lead a team of SEO professionals and collaborate with cross-functional teams to drive innovation and improve search performance.
🔹 SEO Expertise: Serve as the in-house specialist for website page structure, optimizing for organic search and conversion. Consistently facilitate detailed keyword research to inform the Shopping content strategy and drive ongoing page optimization.
🔹 Cross-Functional Collaboration: Partner across the Audience Growth org to provide strategic direction for off-site SEO strategy, content development on properties, and optimization of existing experiences. Make sure that we are performing consistent SEO audits and utilize findings to drive measurable requirements for product and engineering teams.
🔹 Data Analysis: Partner with the BI team to improve analysis of organic search data and drive meaningful insights for the company. Build trust across cross-functional teams through education, listening to various perspectives, and coming from a place of leadership.
🔹 Team Development: Lead and develop a team of SEO professionals through mentorship, regular one-on-ones, and feedback. Support with department budgeting, including staffing, consultants, and resource allocation.
🎯 Required Qualifications
🔹 Education: Bachelor's Degree required
🔹 Experience: 8+ years of SEO leadership experience, in-house preferred
🔹 Required Skills:
- A shared perspective on the “new SEO” with a strong focus on visibility, conversion, and revenue
- Extensive experience utilizing leading SEO and web analytics tools such as Google Analytics, Google Search Console, Advanced Web Rankings, and Ahrefs
- Strong analytical ability and experience making data-based decisions to generate meaningful insights and business outcomes
- Thrives under pressure when folks look to you for solutions
- Strong communication skills and emotional intelligence
- Ability to build trust across cross-functional teams
- Loves working in a fast-paced, interactive environment
💰 Compensation & Benefits
🔹 Salary Range: $150,000 - $200,000 per year (based on industry standards for a Director of SEO role with 8+ years of experience)
🔹 Benefits:
- Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance
- Flexible Vacation / Paid Time Off
- Charitable Giving Programs that include Paid Time off to volunteer and donation match
- Family Planning Programs like MAVEN Fertility Concierge
- Pregnancy and Paid Parental Leave (up to 16 weeks)
- 401K savings plan with employer match
- Employee stock purchase program (ESPP)
- Wellness Programs: Gym reimbursement, Lose It! and Calm subscriptions
- Hybrid, Remote and Flexible work arrangements
- Diverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you!
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Online Audio and Video Media
🔹 Company Size: 201-500 employees
🔹 Founded: 1920
🔹 Company Description: Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, BlackFriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brands in France (Ma-Reduc and Poulpeo) and the UK (Voucher Codes).
🔹 Company Specialties: Online shopping, e-commerce, retail, savings, coupons, deals, and cashback.
📊 Role Analysis
🔹 Career Level: Executive
🔹 Reporting Structure: This role reports directly to the Vice President of Audience Growth and collaborates with cross-functional teams, including Product, Engineering, and Marketing.
🔹 Work Arrangement: Hybrid - This role requires on-site presence in Austin, Texas, with flexibility for remote work.
🔹 Growth Opportunities: As a key leader in the organization, this role offers significant growth potential, including opportunities to expand the SEO team, influence company-wide strategies, and advance your career in SEO and leadership.
🌍 Location & Work Environment
🔹 Office Type: Hybrid - A combination of on-site and remote work.
🔹 Office Location: 7801 N. Capital of Texas Hwy, Suite 300, Austin, Texas 78731, US
🔹 Geographic Context: Austin, Texas, is a vibrant city with a thriving tech industry, offering a high quality of life with a mix of urban and outdoor activities. The cost of living is generally lower than other major tech hubs like San Francisco and New York.
🔹 Work Schedule: Flexible hours with a focus on results and productivity. The work schedule may vary depending on the needs of the role and the team.
💼 Interview & Application Insights
🔹 Typical Process:
1. Phone or video screen with the hiring manager
2. On-site or virtual interview with the SEO team and other stakeholders
3. Final interview with the Vice President of Audience Growth
🔹 Key Assessment Areas:
1. SEO expertise and strategic thinking
2. Leadership skills and team management
3. Analytical skills and data-driven decision-making
4. Cultural fit and alignment with company values
🔹 Application Tips:
1. Tailor your resume and cover letter to highlight your SEO leadership experience, strategic thinking, and cultural fit.
2. Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to drive results in a fast-paced environment.
3. Familiarize yourself with Ziff Davis Shopping's brands and understand the competitive landscape of the savings and deals space.
🛠️ Tools & Technologies
🔹 SEO Tools:
- Google Analytics
- Google Search Console
- Advanced Web Rankings
- Ahrefs
- SEMrush
- Screaming Frog
🔹 Content Management Systems:
- WordPress
- Adobe Experience Manager
🔹 Project Management Tools:
- Asana
- Jira
🔹 Communication & Collaboration Tools:
- Slack
- Microsoft Teams
- Google Workspace
👔 Cultural Fit Considerations
🔹 Company Values: Ziff Davis Shopping values innovation, collaboration, and a customer-centric approach. As a Director of SEO, you should embody these values and foster a culture of continuous learning and improvement within your team.
🔹 Work Style: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, dynamic environment. You should be comfortable working collaboratively with cross-functional teams and driving results through data-driven decision-making.
⚠️ Potential Challenges
🔹 SEO Landscape: The SEO landscape is constantly evolving, and this role requires staying up-to-date with the latest trends, algorithms, and best practices. You should be comfortable adapting to change and driving innovation in a rapidly-changing environment.
🔹 Cross-Functional Collaboration: As a Director of SEO, you will work closely with various teams, including Product, Engineering, and Marketing. Building effective relationships and driving alignment across these teams can be challenging, but it is crucial for success in this role.
🔹 Work-Life Balance: This role may require occasional travel and flexible hours to meet project deadlines and attend industry events. It is essential to maintain a healthy work-life balance and prioritize self-care.
📈 Similar Roles Comparison
🔹 Director of SEO vs. Senior SEO Manager: A Director of SEO role typically involves more strategic decision-making, team leadership, and cross-functional collaboration compared to a Senior SEO Manager role. As a Director, you will have more influence on company-wide strategies and be responsible for driving the overall SEO vision for the organization.
🔹 Industry-Specific Context: The savings and deals space is highly competitive, and this role requires a deep understanding of consumer behavior, market trends, and competitive dynamics. Familiarity with the unique aspects of this industry will be crucial for success in this role.
📝 Sample Projects
🔹 SEO Strategy Development: Develop and implement a comprehensive SEO strategy for Ziff Davis Shopping's portfolio of brands, considering the unique needs and competitive landscape of each brand.
🔹 Keyword Research & Optimization: Conduct in-depth keyword research to inform content strategy and drive ongoing page optimization for high-traffic savings and deals websites.
🔹 Technical SEO Audits: Perform regular technical SEO audits to identify and address website issues that impact search performance, such as crawlability, indexability, and site structure.
❓ Key Questions to Ask During Interview
🔹 Role-Specific Questions:
1. How does this role fit into the broader SEO strategy for Ziff Davis Shopping?
2. What are the key priorities for this role in the first 30, 60, and 90 days?
3. How does this role collaborate with other teams, such as Product and Engineering?
🔹 Company-Specific Questions:
1. How does Ziff Davis Shopping support the growth and development of its SEO team members?
2. What are the most rewarding aspects of working at Ziff Davis Shopping for an SEO professional?
3. How does Ziff Davis Shopping measure the success of its SEO initiatives, and how does this role contribute to those metrics?
🔹 Industry-Specific Questions:
1. How does Ziff Davis Shopping differentiate its SEO strategy from competitors in the savings and deals space?
2. What are the most significant trends and challenges facing the SEO industry, and how does Ziff Davis Shopping address them?
3. How does Ziff Davis Shopping approach international SEO, and what opportunities exist for expansion into new markets?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobs.jobvite.com/ziff-davis-shopping/job/oCgNvfwU).
2. Tailor your resume and cover letter to highlight your SEO leadership experience, strategic thinking, and cultural fit.
3. Prepare for phone or video screen with the hiring manager, focusing on your SEO expertise, leadership skills, and cultural fit.
4. Research Ziff Davis Shopping's brands and understand the competitive landscape of the savings and deals space.
5. Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Director, SEO
🔹 Company: Ziff Davis Shopping
🔹 Location: Austin, Texas, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing & SEO
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Executive
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Ziff Davis Shopping is seeking a strategic and results-driven Director of SEO to lead the organic growth strategy for our portfolio of high-traffic savings brands, including RetailMeNot.com, Offers.com, and BlackFriday.com. As a key leader in our organization, you will drive SEO excellence, leveraging cutting-edge strategies to expand our market leadership in the competitive deal, coupon, and Black Friday space.
This is a high-impact role with executive visibility, strong product and engineering support, and the opportunity to shape the future of SEO for some of the most recognized brands in savings. You’ll lead a team of SEO experts and collaborate cross-functionally to drive innovation, optimize search performance, and maintain our position at the forefront of organic search. If you’re passionate about scaling SEO at an enterprise level and staying ahead of evolving search trends, we’d love to hear from you.
📋 Key Responsibilities
🔹 Strategic Leadership: Develop and drive the overall SEO strategy across Ziff Davis Shopping brands, optimizing for organic search and conversion. Lead a team of SEO professionals and collaborate with cross-functional teams to drive innovation and improve search performance.
🔹 SEO Expertise: Serve as the in-house specialist for website page structure, optimizing for organic search and conversion. Consistently facilitate detailed keyword research to inform the Shopping content strategy and drive ongoing page optimization.
🔹 Cross-Functional Collaboration: Partner across the Audience Growth org to provide strategic direction for off-site SEO strategy, content development on properties, and optimization of existing experiences. Make sure that we are performing consistent SEO audits and utilize findings to drive measurable requirements for product and engineering teams.
🔹 Data Analysis: Partner with the BI team to improve analysis of organic search data and drive meaningful insights for the company. Build trust across cross-functional teams through education, listening to various perspectives, and coming from a place of leadership.
🔹 Team Development: Lead and develop a team of SEO professionals through mentorship, regular one-on-ones, and feedback. Support with department budgeting, including staffing, consultants, and resource allocation.
🎯 Required Qualifications
🔹 Education: Bachelor's Degree required
🔹 Experience: 8+ years of SEO leadership experience, in-house preferred
🔹 Required Skills:
- A shared perspective on the “new SEO” with a strong focus on visibility, conversion, and revenue
- Extensive experience utilizing leading SEO and web analytics tools such as Google Analytics, Google Search Console, Advanced Web Rankings, and Ahrefs
- Strong analytical ability and experience making data-based decisions to generate meaningful insights and business outcomes
- Thrives under pressure when folks look to you for solutions
- Strong communication skills and emotional intelligence
- Ability to build trust across cross-functional teams
- Loves working in a fast-paced, interactive environment
💰 Compensation & Benefits
🔹 Salary Range: $150,000 - $200,000 per year (based on industry standards for a Director of SEO role with 8+ years of experience)
🔹 Benefits:
- Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance
- Flexible Vacation / Paid Time Off
- Charitable Giving Programs that include Paid Time off to volunteer and donation match
- Family Planning Programs like MAVEN Fertility Concierge
- Pregnancy and Paid Parental Leave (up to 16 weeks)
- 401K savings plan with employer match
- Employee stock purchase program (ESPP)
- Wellness Programs: Gym reimbursement, Lose It! and Calm subscriptions
- Hybrid, Remote and Flexible work arrangements
- Diverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you!
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Online Audio and Video Media
🔹 Company Size: 201-500 employees
🔹 Founded: 1920
🔹 Company Description: Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, BlackFriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brands in France (Ma-Reduc and Poulpeo) and the UK (Voucher Codes).
🔹 Company Specialties: Online shopping, e-commerce, retail, savings, coupons, deals, and cashback.
📊 Role Analysis
🔹 Career Level: Executive
🔹 Reporting Structure: This role reports directly to the Vice President of Audience Growth and collaborates with cross-functional teams, including Product, Engineering, and Marketing.
🔹 Work Arrangement: Hybrid - This role requires on-site presence in Austin, Texas, with flexibility for remote work.
🔹 Growth Opportunities: As a key leader in the organization, this role offers significant growth potential, including opportunities to expand the SEO team, influence company-wide strategies, and advance your career in SEO and leadership.
🌍 Location & Work Environment
🔹 Office Type: Hybrid - A combination of on-site and remote work.
🔹 Office Location: 7801 N. Capital of Texas Hwy, Suite 300, Austin, Texas 78731, US
🔹 Geographic Context: Austin, Texas, is a vibrant city with a thriving tech industry, offering a high quality of life with a mix of urban and outdoor activities. The cost of living is generally lower than other major tech hubs like San Francisco and New York.
🔹 Work Schedule: Flexible hours with a focus on results and productivity. The work schedule may vary depending on the needs of the role and the team.
💼 Interview & Application Insights
🔹 Typical Process:
1. Phone or video screen with the hiring manager
2. On-site or virtual interview with the SEO team and other stakeholders
3. Final interview with the Vice President of Audience Growth
🔹 Key Assessment Areas:
1. SEO expertise and strategic thinking
2. Leadership skills and team management
3. Analytical skills and data-driven decision-making
4. Cultural fit and alignment with company values
🔹 Application Tips:
1. Tailor your resume and cover letter to highlight your SEO leadership experience, strategic thinking, and cultural fit.
2. Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to drive results in a fast-paced environment.
3. Familiarize yourself with Ziff Davis Shopping's brands and understand the competitive landscape of the savings and deals space.
🛠️ Tools & Technologies
🔹 SEO Tools:
- Google Analytics
- Google Search Console
- Advanced Web Rankings
- Ahrefs
- SEMrush
- Screaming Frog
🔹 Content Management Systems:
- WordPress
- Adobe Experience Manager
🔹 Project Management Tools:
- Asana
- Jira
🔹 Communication & Collaboration Tools:
- Slack
- Microsoft Teams
- Google Workspace
👔 Cultural Fit Considerations
🔹 Company Values: Ziff Davis Shopping values innovation, collaboration, and a customer-centric approach. As a Director of SEO, you should embody these values and foster a culture of continuous learning and improvement within your team.
🔹 Work Style: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, dynamic environment. You should be comfortable working collaboratively with cross-functional teams and driving results through data-driven decision-making.
⚠️ Potential Challenges
🔹 SEO Landscape: The SEO landscape is constantly evolving, and this role requires staying up-to-date with the latest trends, algorithms, and best practices. You should be comfortable adapting to change and driving innovation in a rapidly-changing environment.
🔹 Cross-Functional Collaboration: As a Director of SEO, you will work closely with various teams, including Product, Engineering, and Marketing. Building effective relationships and driving alignment across these teams can be challenging, but it is crucial for success in this role.
🔹 Work-Life Balance: This role may require occasional travel and flexible hours to meet project deadlines and attend industry events. It is essential to maintain a healthy work-life balance and prioritize self-care.
📈 Similar Roles Comparison
🔹 Director of SEO vs. Senior SEO Manager: A Director of SEO role typically involves more strategic decision-making, team leadership, and cross-functional collaboration compared to a Senior SEO Manager role. As a Director, you will have more influence on company-wide strategies and be responsible for driving the overall SEO vision for the organization.
🔹 Industry-Specific Context: The savings and deals space is highly competitive, and this role requires a deep understanding of consumer behavior, market trends, and competitive dynamics. Familiarity with the unique aspects of this industry will be crucial for success in this role.
📝 Sample Projects
🔹 SEO Strategy Development: Develop and implement a comprehensive SEO strategy for Ziff Davis Shopping's portfolio of brands, considering the unique needs and competitive landscape of each brand.
🔹 Keyword Research & Optimization: Conduct in-depth keyword research to inform content strategy and drive ongoing page optimization for high-traffic savings and deals websites.
🔹 Technical SEO Audits: Perform regular technical SEO audits to identify and address website issues that impact search performance, such as crawlability, indexability, and site structure.
❓ Key Questions to Ask During Interview
🔹 Role-Specific Questions:
1. How does this role fit into the broader SEO strategy for Ziff Davis Shopping?
2. What are the key priorities for this role in the first 30, 60, and 90 days?
3. How does this role collaborate with other teams, such as Product and Engineering?
🔹 Company-Specific Questions:
1. How does Ziff Davis Shopping support the growth and development of its SEO team members?
2. What are the most rewarding aspects of working at Ziff Davis Shopping for an SEO professional?
3. How does Ziff Davis Shopping measure the success of its SEO initiatives, and how does this role contribute to those metrics?
🔹 Industry-Specific Questions:
1. How does Ziff Davis Shopping differentiate its SEO strategy from competitors in the savings and deals space?
2. What are the most significant trends and challenges facing the SEO industry, and how does Ziff Davis Shopping address them?
3. How does Ziff Davis Shopping approach international SEO, and what opportunities exist for expansion into new markets?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobs.jobvite.com/ziff-davis-shopping/job/oCgNvfwU).
2. Tailor your resume and cover letter to highlight your SEO leadership experience, strategic thinking, and cultural fit.
3. Prepare for phone or video screen with the hiring manager, focusing on your SEO expertise, leadership skills, and cultural fit.
4. Research Ziff Davis Shopping's brands and understand the competitive landscape of the savings and deals space.
5. Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.