📌 Core Information
🔹 Job Title: Director, Shopper Marketing
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts to grow the Nespresso brand and increase market penetration in the US market across distant channels.
- Developing and overseeing the implementation of a cross-channel marketing strategy to build and enhance the Nespresso brand in distant and third-party channels.
- Serving as a brand steward, ensuring consistent and engaging experiences are delivered across all channels on behalf of the Nespresso brand.
- Collaborating with NesPro sales teams to conceptualize and create best-in-class, data-driven, custom marketing programs for NesPro brand and its largest customers and partners.
- Managing and mentoring a newly-formed Channel Marketing team, supporting unique needs of each sub-team while also finding synergies and harmony across activations and plans.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Leading marketing efforts to grow the Nespresso brand and increase market penetration in the US market across distant channels, focusing heavily on B2B, Trade/Shopper, and Retail marketing.
✅ Developing and overseeing the implementation of a cross-channel marketing strategy to build and enhance the Nespresso brand in distant and third-party channels, creating category differentiation.
✅ Serving as a brand steward, ensuring consistent and engaging experiences are delivered across all channels on behalf of the Nespresso brand (spanning paid, owned or earned activations).
✅ Working collaboratively across the organization to develop and deploy brand-building strategies, ensuring Channel Marketing plans are supporting Sales initiatives, aligned with B2C Marketing, and fully integrated from an end-to-end perspective.
✅ Measuring impact of engagement efforts to build scale and identify opportunities for greater efficiencies.
✅ Developing a comprehensive understanding of NesPro customers and competition, serving as an internal expert on the category and leveraging insights to define key messages and campaigns.
✅ Collaborating with NesPro sales teams to conceptualize and create best-in-class, data-driven, custom marketing programs for NesPro brand and its largest customers and partners.
✅ Serving as the Marketing liaison and customer-facing lead in key Sales pitches and custom presentations to help drive acquisition while also developing relationships with key customers to help with retention.
✅ Managing and mentoring the newly-formed Channel Marketing team, supporting unique needs of each sub-team while also finding synergies and harmony across activations and plans.
✅ Attracting and retaining talent and developing the personal effectiveness of employees by regular coaching and implementation of learning activities.
ASSUMPTION: This role involves a high level of collaboration, strategic thinking, and project management skills to ensure successful execution of marketing initiatives across various channels.
🎯 Required Qualifications
Education: Bachelor's Degree required (Graduate degree / MBA preferred).
Experience: At least 10-12 years experience in Marketing Leadership.
Required Skills:
- Proven experience in marketing leadership roles, with a strong commercial mindset.
- B2B, Trade, or other channel marketing experience required. Experience with multi-channel businesses strongly preferred.
- Direct B2B marketing experience preferred.
- Excellent interpersonal, communication, organization, and project management skills.
- Excellent people skills, able to foster relationships quickly and manage multiple senior stakeholders; comfortable presenting to and working alongside senior management.
- Ability to oversee and track multiple projects with due dates and varying requirements and priorities.
Preferred Skills:
- Experience working for an organization with leading brands.
- Direct B2B marketing experience.
ASSUMPTION: Candidates with a strong background in marketing leadership, particularly in B2B and Trade marketing, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: The approximate pay range for this position is $185,000 to $225,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.
Benefits:
- 401k with company match.
- Healthcare coverage.
- Performance-based incentives.
Working Hours: Full-time position with standard business hours.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing director role in the United States. Final compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé is a multinational food and beverage company, operating in 191 countries worldwide. It is the largest food and beverage company by revenue.
Company Size: Nestlé has over 273,000 employees globally, making it a large enterprise.
Founded: Nestlé was founded in 1866, with its headquarters in Vevey, Switzerland.
Company Description:
- Nestlé offers a broad range of products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
- The company is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
- Nestlé's culture is based on values rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for the future.
Company Specialties:
- Coffee and beverages.
- Dairy.
- Confectionary.
- Culinary and frozen food.
- Ice Cream.
- Infant nutrition.
- Healthcare nutrition.
- Out of home F&B solutions.
- Petcare.
Company Website: http://www.nestle.com
ASSUMPTION: Working for Nestlé offers opportunities to gain experience in a global, multinational corporation with a wide range of products and a strong focus on sustainability and social responsibility.
📊 Role Analysis
Career Level: This role is at the director level, requiring strategic thinking, leadership, and management skills.
Reporting Structure: The Director, Shopper Marketing reports directly to the Head of Marketing for Nespresso US.
Work Arrangement: This is an on-site role based in New York, NY, with the possibility of occasional remote work.
Growth Opportunities:
- Potential to grow within the Marketing organization at Nestlé, given the company's global presence and diverse product portfolio.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Chance to develop leadership and management skills by mentoring and coaching team members.
ASSUMPTION: This role offers significant growth potential within a large, multinational organization with a strong brand and global presence.
🌍 Location & Work Environment
Office Type: Nestlé's New York office is a modern, collaborative workspace with a professional and inclusive environment.
Office Location(s): 1812 N Moore St, Arlington, VA 22209, US.
Geographic Context:
- New York City is a major global hub for business, finance, and culture.
- The office is located in Arlington, VA, which is part of the Washington D.C. metropolitan area, offering easy access to various amenities and attractions.
- The area has a humid subtropical climate, with hot, humid summers and generally mild winters.
Work Schedule: Standard business hours, with flexibility for occasional remote work.
ASSUMPTION: Working in New York offers a dynamic, multicultural environment with ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team.
- On-site interview with the hiring manager and other team members.
- Final interview with senior leadership.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and management capabilities.
- Marketing expertise and industry knowledge.
- Cultural fit and alignment with Nestlé's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing leadership experience and skills.
- Prepare examples of successful marketing campaigns or projects you've led in the past.
- Research Nestlé's brand, values, and recent marketing initiatives to demonstrate your understanding of the company and its goals.
ATS Keywords: Marketing Leadership, B2B Marketing, Trade Marketing, Retail Marketing, Channel Marketing, Brand Stewardship, Strategic Planning, Collaboration, Innovation, People Management.
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and marketing expertise, as well as their cultural fit with Nestlé's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo, HubSpot).
- Data analysis and visualization tools (e.g., Tableau, Power BI).
- Project management tools (e.g., Asana, Trello, JIRA).
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on data-driven decision-making and project management.
👔 Cultural Fit Considerations
Company Values:
- Respect: Respect for ourselves, respect for others, respect for diversity, and respect for the future.
- Excellence: A spirit of excellence in all aspects of our work.
- Courage: The courage to act and to take calculated risks.
Work Style:
- Collaborative and inclusive, with a focus on teamwork and cross-functional collaboration.
- Data-driven and analytical, with a focus on continuous improvement and innovation.
- Agile and adaptable, with a focus on responding to changing market conditions and consumer preferences.
Self-Assessment Questions:
- How do you demonstrate respect for diversity in your leadership style?
- Can you provide an example of a time when you took a calculated risk to drive innovation in a marketing campaign?
- How do you ensure that your marketing strategies are data-driven and aligned with consumer preferences?
ASSUMPTION: Nestlé values candidates who embody their core values, demonstrate a strong work ethic, and are committed to driving results through collaboration and innovation.
⚠️ Potential Challenges
- Managing a newly-formed team and ensuring harmony across activations and plans.
- Balancing the needs of multiple stakeholders, including B2B customers, Trade Accounts, and internal teams.
- Adapting to a dynamic and evolving market landscape, with a focus on staying ahead of consumer trends and competitor activities.
- Managing a significant workload and multiple projects with varying priorities and deadlines.
ASSUMPTION: These challenges require strong leadership, project management, and adaptability skills to ensure successful execution of marketing initiatives.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on cross-channel marketing strategy and brand stewardship, as well as its requirement for strong leadership and management skills.
- Industry-specific context: The role is specific to the consumer packaged goods (CPG) industry, with a focus on B2B, Trade, and Retail marketing for a premium coffee brand.
- Career path comparison: This role offers opportunities for growth within Nestlé's Marketing organization, with potential paths to senior leadership positions or other functional roles within the company.
ASSUMPTION: This role offers unique challenges and opportunities compared to similar roles in other industries or companies, given Nestlé's global presence and diverse product portfolio.
📝 Sample Projects
- Developing and executing a cross-channel marketing campaign to launch a new Nespresso product in the US market, targeting B2B, Trade, and Retail channels.
- Conducting market research and analysis to identify opportunities for brand differentiation and growth in the US coffee market.
- Collaborating with NesPro sales teams to create custom marketing programs for key customers, driving acquisition and retention efforts.
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven nature of the Director, Shopper Marketing role at Nestlé.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams within Nestlé and externally with agencies and partners?
- What are the most significant challenges facing the Nespresso brand in the US market, and how can this role address them?
- How does Nestlé support the growth and development of its marketing professionals?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These key questions will help candidates better understand the role's expectations, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing leadership experience and skills.
- Prepare examples of successful marketing campaigns or projects you've led in the past.
- Research Nestlé's brand, values, and recent marketing initiatives to demonstrate your understanding of the company and its goals.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
