📌 Core Information
🔹 Job Title: Director, Social & Influencer Strategy - ASEAN & South Pacific
🔹 Company: The Coca-Cola Company
🔹 Location: Philippines - Taguig City
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative social and influencer strategies to engage consumers and drive business growth
- Collaborating with cross-functional teams and external agencies to ensure impactful social engagements
- Building and leading a team of social strategists, content creators, and influencers
- Analyzing data and insights to inform strategy and improve campaign effectiveness
- Managing platform partnerships and influencer relationships to maximize brand advocacy
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of various social and influencer platforms.
📋 Key Responsibilities
✅ Developing and executing integrated social and influencer strategies aligned with broader brand objectives
✅ Leading and mentoring a team of social strategists, content creators, and influencers
✅ Leveraging social listening to gain consumer insights and build advocacy in real-time
✅ Collaborating with cross-functional teams and external agencies to produce compelling content and amplify paid social media efforts
✅ Monitoring and analyzing social media performance, and using data-driven insights to optimize strategies
✅ Managing platform partnerships and influencer relationships to build brand advocacy and drive business growth
ASSUMPTION: This role involves a high degree of collaboration, creativity, and strategic thinking to drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum of 10-12 years of proven social media and digital experience, with experience as a regional social director or similar leadership role
Required Skills:
- Excellent communication and collaboration skills
- Creative and innovative mindset, with a passion for storytelling and brand building
- Strategic thinking with the ability to align social and emerging platform efforts with broader business objectives
- Deep understanding of various social and influencer platforms, their capabilities, and best practices
- Influencer management and social commerce experience (preferred)
Preferred Skills:
- Experience with data analytics tools
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in social media and digital marketing, with proven leadership experience in a regional role.
💰 Compensation & Benefits
Salary Range: PHP 2,500,000 - PHP 3,500,000 per year (based on industry standards for a director-level role in the Philippines)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee discounts on Coca-Cola products
Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed
ASSUMPTION: The salary range is estimated based on industry standards for a director-level role in the Philippines. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: The Coca-Cola Company operates in the Food and Beverage Services industry, with a focus on sparkling soft drinks, water, sports, coffee, tea, juice, value-added dairy, and plant-based beverages. The company is a total beverage company with products sold in more than 200 countries and territories worldwide.
Company Size: The Coca-Cola Company has over 10,000 employees globally, with a presence in multiple countries and territories. As a large multinational corporation, the company offers extensive resources and opportunities for professional growth.
Founded: The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia, USA. The company has a rich history and a strong brand presence worldwide.
Company Description:
- The Coca-Cola Company is a total beverage company that offers a wide range of beverages, including sparkling soft drinks, water, sports, coffee, tea, juice, value-added dairy, and plant-based beverages
- The company's purpose is to refresh the world and make a difference, with a focus on positively impacting people's lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emissions reductions
- The company employs more than 700,000 people worldwide, helping bring economic opportunity to local communities
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company is a well-established multinational corporation with a strong brand presence and a focus on sustainability and social responsibility.
📊 Role Analysis
Career Level: Director level, with the opportunity to lead a team and drive strategic initiatives
Reporting Structure: This role reports directly to the Vice President of Marketing for ASEAN & South Pacific and oversees a team of social strategists, content creators, and influencers
Work Arrangement: This is an on-site role based in Taguig City, Philippines, with occasional travel required (00% - 25%)
Growth Opportunities:
- Potential to advance to a regional or global role within the company's marketing organization
- Opportunities to work on high-profile campaigns and collaborate with cross-functional teams
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's social and influencer marketing efforts.
🌍 Location & Work Environment
Office Type: The Coca-Cola Company's office in Taguig City, Philippines, is a modern, collaborative workspace with state-of-the-art facilities and amenities
Office Location(s): One Coca-Cola Plaza, Atlanta, GA 30313, US (global headquarters); 20860 N Tatum Blvd, Phoenix, AZ 85050, US (regional office for ASEAN & South Pacific)
Geographic Context:
- The Philippines is a Southeast Asian country with a tropical climate and a diverse culture
- Taguig City is a highly urbanized city and one of the wealthiest cities in the Philippines
- The city is home to numerous multinational corporations and offers a vibrant business environment
Work Schedule: Full-time, Monday to Friday, with occasional weekend work as needed
ASSUMPTION: The work environment at The Coca-Cola Company is collaborative, innovative, and focused on driving results through strategic marketing initiatives.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other stakeholders
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Creativity and innovation in social and influencer marketing
- Data-driven decision-making and analytics skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the company's brand and marketing objectives in your application materials
- Prepare examples of your past social and influencer marketing campaigns and their results to discuss during the interview
ATS Keywords: Social media strategy, influencer marketing, cross-functional teamwork, data-driven decision-making, leadership, marketing communications, marketing strategies, people management, relationship building, teamwork
ASSUMPTION: The interview process for this role is likely to be competitive and comprehensive, with a focus on assessing the candidate's strategic thinking, leadership, and marketing skills.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, TikTok, Twitter)
- Influencer marketing platforms (e.g., Grin, BrandSnob, Upfluence)
- Data analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the candidate's experience and the company's internal systems.
👔 Cultural Fit Considerations
Company Values:
- Leadership: The ability to inspire and motivate others to achieve common goals
- Collaboration: Working together to achieve common goals and drive results
- Innovation: Embracing change and continuously improving processes and outcomes
Work Style:
- Fast-paced and dynamic, with a focus on driving results and meeting deadlines
- Collaborative and team-oriented, with a focus on cross-functional partnerships and stakeholder management
- Data-driven and analytical, with a focus on using data to inform strategy and optimize outcomes
Self-Assessment Questions:
- Do you have a proven track record of driving results through social and influencer marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you have strong leadership and team management skills, with the ability to inspire and motivate others to achieve common goals?
ASSUMPTION: The Coca-Cola Company values candidates who are strategic thinkers, innovative, and collaborative, with a strong focus on driving results and meeting business objectives.
⚠️ Potential Challenges
- The role requires a high degree of collaboration and stakeholder management, which can be challenging in a large, matrixed organization
- The role involves managing a team of social strategists, content creators, and influencers, which requires strong leadership and mentoring skills
- The role requires a deep understanding of various social and influencer platforms, which can be challenging in a rapidly evolving digital landscape
- The role may require occasional travel, which can be challenging for candidates with personal or family commitments
ASSUMPTION: The potential challenges of this role can be mitigated through strong leadership, effective communication, and a focus on building strong relationships with stakeholders.
📈 Similar Roles Comparison
- This role is similar to a regional social media manager or director of influencer marketing, with a focus on driving strategic initiatives and leading a team
- Unlike other roles in the industry, this role offers the opportunity to work with a global brand with a strong presence in over 200 countries and territories
- Career progression in this role may lead to opportunities in regional or global marketing roles within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a focus on driving strategic initiatives and leading a team in a global organization.
📝 Sample Projects
- Developing and executing a regional social media strategy for a new product launch, including content creation, platform selection, and influencer partnerships
- Analyzing social media data to identify trends and insights, and using those insights to inform marketing strategy and improve campaign performance
- Managing a team of social strategists, content creators, and influencers to execute a high-profile, global social media campaign
ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical skills required to succeed in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing organization, and what are the key stakeholders for this role?
- What are the most significant challenges facing the social and influencer marketing efforts for the company's brands in the ASEAN & South Pacific region?
- How does the company support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's marketing objectives and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past social and influencer marketing campaigns and their results to discuss during the interview
- Prepare questions to ask the interviewer about the role, the team, and the company's marketing objectives
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
