📌 Core Information
🔹 Job Title: Director, Social Media & Influencer
🔹 Company: Later
🔹 Location: Boston, MA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (On-site in Boston, MA; Vancouver, BC; Chicago, IL; or Vancouver, WA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive, multi-platform social media strategy
- Leading and growing a high-performing social media team
- Collaborating cross-functionally to drive business results and innovation
- Managing significant social media budgets and agency relationships
- Analyzing and optimizing social media performance to maximize ROI
ASSUMPTION: This role requires a strategic thinker with proven experience in social media marketing and leadership, as well as the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Developing and executing a comprehensive, multi-platform social media strategy aligned with Later's business objectives and target audiences
✅ Leading, mentoring, and growing a high-performing social media team, including hiring, training, and performance management
✅ Collaborating with cross-functional teams to develop integrated campaigns that achieve business goals
✅ Managing annual social media budget, evaluating tools, and selecting vendors
✅ Establishing comprehensive analytics frameworks to measure social media performance against business goals and leading data-driven optimization efforts
✅ Ensuring Later's brand voice, visual identity, and messaging are consistently represented across all social platforms and evolving the social presence as platforms and audience preferences change
ASSUMPTION: This role requires a strong understanding of social media analytics, attribution, and ROI measurement, as well as experience with enterprise social media management, analytics, and listening tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 10+ years of experience in social media marketing with at least 5 years in leadership roles
Required Skills:
- Proven track record of building and leading high-performing social media teams
- Experience developing social media strategies for B2B SaaS companies, preferably in marketing technology
- Demonstrated ability to tie social media efforts to measurable business outcomes
- Strong understanding of social media analytics, attribution, and ROI measurement
- Experience managing significant social media budgets and agency relationships
- Excellent presentation and communication skills, with the ability to influence senior leadership
- Deep understanding of major social platforms, their algorithms, and best practices
- Experience with enterprise social media management, analytics, and listening tools
Preferred Skills:
- Background in marketing to enterprise B2C brands and agencies
- Experience with Later's products or similar social media management platforms
ASSUMPTION: Candidates should have a strong understanding of the creator economy and experience working with influencers.
💰 Compensation & Benefits
Salary Range: $165,000 - $180,000 base + bonus (USD)
Benefits:
- Competitive benefits package
- Flexible work arrangements
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: Salary range is based on market data for the role, experience level, and location. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on social media management, influencer marketing, and link in bio tools
Company Size: 201-500 employees, with a dynamic and growing team
Founded: 2014, with two success stories that began in 2014: Mavrck and Later
Company Description:
- Later is the enterprise leader in social media and influencer marketing software, services, and data
- Trusted by leading brands and agencies worldwide to create high-performing social content and collaborate with creators
- Partners with top social platforms, including Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest
Company Specialties:
- Social Media Management
- Social Media Marketing
- Instagram
- Tech
- Content Marketing
- Influencer Marketing
- Creator Economy
- Digital Marketing
Company Website: later.com
ASSUMPTION: Later is committed to fostering a culture rooted in an inclusion-first mindset, embracing the importance of hiring and building teams for culture add rather than culture fit.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the VP of Corporate Marketing
Reporting Structure: This role will lead the social media team and collaborate with cross-functional teams, including Product Marketing, Content Marketing, Demand Generation, Creative, Sales, and Customer Success
Work Arrangement: Hybrid, with on-site presence required in one of Later's offices (Boston, MA; Vancouver, BC; Chicago, IL; or Vancouver, WA) and the option to work remotely for select positions
Growth Opportunities:
- Potential to grow the social media team and expand the role's scope as Later continues to scale
- Opportunities to collaborate with cross-functional teams and contribute to Later's overall success
- Chance to work with leading brands and agencies worldwide and make a significant impact on Later's business results
ASSUMPTION: This role offers a unique opportunity to lead Later's social media strategy and team, driving innovation and business results across platforms.
🌍 Location & Work Environment
Office Type: Later has offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA, with a flexible hybrid work arrangement
Office Location(s): 53 State St, Boston, Massachusetts 02109, US; Vancouver, BC, CA
Geographic Context:
- Boston, MA: A major tech hub with a thriving startup scene and a rich history
- Vancouver, BC: A multicultural city with a strong tech industry and a high quality of life
- Chicago, IL: A major city with a diverse economy and a vibrant cultural scene
- Vancouver, WA: A smaller city with a growing tech industry and a strong focus on outdoor recreation
Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely for select positions
ASSUMPTION: Later's offices provide a collaborative and innovative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and team members
- Final interview with the VP of Corporate Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Understanding of social media analytics, attribution, and ROI measurement
- Experience with enterprise social media management, analytics, and listening tools
- Cultural fit and alignment with Later's values
Application Tips:
- Highlight your experience developing social media strategies for B2B SaaS companies and driving measurable business outcomes
- Include specific examples of your experience managing significant social media budgets and agency relationships
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
ATS Keywords: Social Media Marketing, Leadership, Strategy Development, Team Development, Analytics, Budget Management, Cross-Functional Collaboration, Content Creation, Performance Measurement, Brand Management, Innovation, Communication, Data-Driven Decision Making, Mentoring, Market Research, Trend Analysis
ASSUMPTION: Later's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Enterprise social media management, analytics, and listening tools
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
- Data visualization and reporting tools (e.g., Tableau, Power BI)
- Social media analytics and measurement tools (e.g., Google Analytics, Sprout Social, Hootsuite)
ASSUMPTION: Later provides its employees with the tools and technologies needed to succeed in their roles and drive business results.
👔 Cultural Fit Considerations
Company Values:
- Inclusion-first mindset
- Hiring and building teams for culture add rather than culture fit
- Embracing diversity, equity, and inclusion in all aspects of the business
Work Style:
- Collaborative and innovative
- Data-driven and results-oriented
- Flexible and adaptable
- Committed to professional growth and development
Self-Assessment Questions:
- How do you approach building and leading high-performing teams, and how do you foster a culture of creativity and continuous improvement?
- How do you stay up-to-date with emerging social media platforms, technologies, and trends, and how do you incorporate this knowledge into your strategies?
- How do you balance immediate needs with long-term opportunities to drive impactful, innovative results, and how do you communicate this to your team and stakeholders?
ASSUMPTION: Later is committed to fostering a culture rooted in an inclusion-first mindset, embracing the importance of hiring and building teams for culture add rather than culture fit.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent performance and engagement
- Keeping up with the rapidly evolving social media landscape and algorithm changes
- Balancing the need for innovation with the requirement to deliver consistent, measurable results
- Collaborating effectively with cross-functional teams and stakeholders with varying priorities and goals
ASSUMPTION: Later provides its employees with the support and resources needed to overcome these challenges and succeed in their roles.
📈 Similar Roles Comparison
- This role is unique in its focus on driving innovation and business results across social media platforms for a leading social media management and influencer marketing software company
- Compared to similar roles in marketing agencies or consulting firms, this role offers the opportunity to work directly with Later's products and contribute to the company's overall success
- Career path comparison: This role offers the potential to grow the social media team and expand the role's scope as Later continues to scale, with opportunities to collaborate with cross-functional teams and contribute to the company's overall success
ASSUMPTION: This role offers a unique opportunity to lead Later's social media strategy and team, driving innovation and business results across platforms.
📝 Sample Projects
- Developing and executing a comprehensive, multi-platform social media strategy for a major product launch
- Managing a team to create and execute a series of high-impact influencer marketing campaigns, driving measurable business results
- Analyzing and optimizing social media performance to maximize ROI, with a focus on driving attributable sales and generating predictable revenue
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic social media initiatives, manage high-performing teams, and drive measurable business results.
❓ Key Questions to Ask During Interview
- How does Later support the growth and development of its social media team, and what opportunities are there for professional advancement?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does Later measure the success of its social media efforts, and what metrics are most important to track and optimize?
- What is the company's approach to innovation and staying ahead of emerging social media trends and technologies?
- How does Later collaborate with cross-functional teams, and what opportunities are there for this role to contribute to the company's overall success?
ASSUMPTION: These key questions are designed to help the candidate understand the role's responsibilities, the team's dynamics, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Later's careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on your experience developing social media strategies for B2B SaaS companies and driving measurable business outcomes
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
- If selected, be prepared to provide examples of your experience managing significant social media budgets and agency relationships
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
