📌 Core Information
🔹 Job Title: Director, Social Media & Influencer
🔹 Company: Later
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK (Boston, MA; Vancouver, BC; Chicago, IL; Vancouver, WA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive, multi-platform social media strategy
- Leading and mentoring a high-performing social media team
- Collaborating cross-functionally to integrate social media into business goals
- Analyzing and optimizing social media performance to drive business outcomes
ASSUMPTION: This role requires a strategic thinker with a proven track record in social media marketing and leadership, preferably in a B2B SaaS environment.
📋 Key Responsibilities
✅ Develop and execute a comprehensive, multi-platform social media strategy aligned with business objectives and target audiences
✅ Define KPIs, OKRs, and ROI frameworks to measure social media performance against business outcomes and revenue growth
✅ Lead, mentor, and grow a high-performing social media team, including hiring, training, and performance management
✅ Collaborate with cross-functional teams to develop integrated campaigns that achieve business goals
✅ Analyze competitor strategies and industry benchmarks to identify opportunities and threats
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and data-driven optimization to maximize social media impact on business outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 10+ years of experience in social media marketing, with at least 5 years in leadership roles
Required Skills:
- Proven track record of building and leading high-performing social media teams
- Experience developing social media strategies for B2B SaaS companies
- Demonstrated ability to tie social media efforts to measurable business outcomes
- Strong understanding of social media analytics, attribution, and ROI measurement
- Experience managing significant social media budgets and agency relationships
- Excellent presentation and communication skills, with the ability to influence senior leadership
- Deep understanding of major social platforms, their algorithms, and best practices
- Experience with enterprise social media management, analytics, and listening tools
Preferred Skills:
- Background in marketing to enterprise B2C brands and agencies
ASSUMPTION: Candidates should have a strong background in social media marketing and leadership, with a proven track record of driving business impact through social media efforts.
💰 Compensation & Benefits
Salary Range: $165,000 - 180,000 base + bonus (USD)
Benefits:
- Competitive benefits package
Working Hours: Full-time (40 hours/week)
ASSUMPTION: Salary range is based on market data for a Director-level role in the Marketing field, with experience level and location taken into account.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically social media and influencer marketing software, services, and data
Company Size: Medium (201-500 employees), offering a mix of individual contributions and collaborative teamwork
Founded: 2014, with a history of growth and acquisitions, including Mavrck and Mavely
Company Description:
- Later is the enterprise leader in social media and influencer marketing software, services, and data
- Trusted by leading brands and agencies worldwide, Later enables brands to scale creator partnerships and manage social media content and campaigns
- Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with Later's software platform or award-winning services
Company Specialties:
- Social Media Management
- Social Media Marketing
- Instagram
- Tech
- Social Media
- App
- Content Marketing
- Influencer Marketing
- Creator Economy
- Digital Marketing
- Link in bio tool
Company Website: later.com
ASSUMPTION: Later is a well-established company in the social media and influencer marketing space, with a strong focus on data-driven insights and innovative solutions.
📊 Role Analysis
Career Level: Director, reporting directly to the VP of Corporate Marketing
Reporting Structure: This role will lead the social media team and collaborate with various cross-functional teams, including Product Marketing, Content Marketing, Demand Generation, Creative, Sales, and Customer Success
Work Arrangement: Remote OK, with offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA
Growth Opportunities:
- Potential to expand the social media team and influence the company's overall marketing strategy
- Opportunities to work on high-impact projects and drive business results
- Chance to grow professionally within the company as it continues to expand and evolve
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid (remote OK with offices in major cities)
Office Location(s): Boston, MA; Vancouver, BC; Chicago, IL; Vancouver, WA
Geographic Context:
- New York, NY: A major global city with a vibrant tech industry and diverse cultural scene
- Remote work: Offers flexibility and the ability to work from anywhere within the approved remote locations
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote-friendly work environment offers a good balance between collaboration and flexibility, allowing employees to work from major cities or remotely.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the VP of Corporate Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data-driven decision-making and analytics skills
- Communication and presentation skills
- Cultural fit and alignment with Later's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of Later's business and the social media landscape
- Prepare examples of your past social media strategies and their impact on business outcomes
- Be ready to discuss your approach to team leadership, cross-functional collaboration, and data-driven optimization
ATS Keywords: Social Media Strategy, Team Leadership, Data-Driven Decision Making, Budget Management, Analytics, Content Creation, Cross-Functional Collaboration, Performance Measurement, Brand Management, Influencer Marketing, B2B SaaS, Market Research, Trend Analysis
ASSUMPTION: Later's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on their ability to drive business impact through social media efforts.
🛠️ Tools & Technologies
- Enterprise social media management, analytics, and listening tools (e.g., Hootsuite, Sprout Social, Brand24)
- Social media analytics and reporting tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite, Buffer)
ASSUMPTION: Later uses a mix of enterprise-level tools and platforms to manage and optimize its social media presence, with a focus on data-driven insights and analytics.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Focus on understanding and meeting the needs of Later's customers
- Innovative: Encourage creativity, continuous learning, and experimentation
- Collaborative: Foster a culture of teamwork, open communication, and mutual respect
- Data-driven: Use data and insights to inform decision-making and drive business outcomes
Work Style:
- Fast-paced and dynamic, with a focus on results and impact
- Remote-friendly, with a mix of independent work and collaborative team projects
- Data-driven, with a strong emphasis on analytics and optimization
- Customer-focused, with a commitment to understanding and meeting customer needs
Self-Assessment Questions:
- How do you approach aligning social media strategies with business objectives and target audiences?
- Can you provide an example of a time when you led a team to achieve significant business results through social media efforts?
- How do you balance immediate needs with long-term opportunities to drive impactful, innovative results?
ASSUMPTION: Later values a customer-centric, innovative, collaborative, and data-driven work environment, with a focus on results and impact.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative culture across different time zones
- Keeping up with the rapidly evolving social media landscape and platform changes
- Balancing the need for data-driven optimization with the desire for creative and innovative content
- Ensuring Later's brand voice, visual identity, and messaging are consistently represented across all social platforms
ASSUMPTION: This role presents unique challenges related to remote team management, platform changes, and balancing data-driven optimization with creativity.
📈 Similar Roles Comparison
- Compared to other Director-level social media roles, this position offers a unique blend of strategic leadership, team management, and cross-functional collaboration
- Later's focus on data-driven insights and innovation sets it apart from other social media management platforms
- Career path comparison: This role offers opportunities to grow within the marketing department and potentially take on broader leadership responsibilities
ASSUMPTION: This role offers a unique blend of strategic leadership, team management, and cross-functional collaboration, with opportunities for career growth within the marketing department.
📝 Sample Projects
- Developing and executing a comprehensive, multi-platform social media strategy for a major product launch
- Leading a team to create and optimize content for Later's social media channels, driving engagement and conversions
- Analyzing and reporting on social media performance to inform business decisions and strategy
ASSUMPTION: These sample projects reflect the strategic, team leadership, and data-driven optimization aspects of the Director, Social Media & Influencer role at Later.
❓ Key Questions to Ask During Interview
- How does Later approach integrating social media efforts with overall business strategy and objectives?
- Can you describe the team structure and dynamics within the social media department and how it collaborates with other teams?
- How does Later support the professional growth and development of its social media team members?
- What are the key performance indicators (KPIs) and metrics used to measure the success of Later's social media efforts, and how are they tied to business outcomes?
- How does Later balance the need for consistency in brand voice and messaging with the desire for creative and innovative content?
ASSUMPTION: These key questions help applicants better understand the role's responsibilities, team dynamics, and the company's approach to social media management.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://later.com/careers/
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past social media strategies and their impact on business outcomes
- Be ready to discuss your approach to team leadership, cross-functional collaboration, and data-driven optimization
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
