📌 Core Information
🔹 Job Title: Director Social Media - Jared
🔹 Company: Signet Jewelers
🔹 Location: Support Center - Akron, OH
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and creation of a customer-first social media and cross-channel editorial strategy
- Collaboration with brand marketing, PR, social media, website, email, and digital marketing teams
- Development of compelling social media campaigns and cohesive plans
- Management of internal social media team, social media agency, and budget
- Analysis of trends and innovation in social media ROI models, measurement, and tools
ASSUMPTION: This role requires a high level of creativity, strong project management skills, and the ability to work well under pressure. It involves managing multiple projects and completing tasks quickly and effectively.
📋 Key Responsibilities
✅ Establish strategy for leveraging social media to engage audiences and drive brand awareness, affinity, and purchase intent
✅ Manage internal social media team, social media agency, and budget. Develop, implement, and maintain Social Media policies and procedures. Assess and manage reporting tools and dashboards
✅ Test hypotheses, identify opportunities, and develop clear business and measurement objectives. Generate ideas for new and innovative social media initiatives and manage the development and rollout of new initiatives. Research, consult, and educate various internal audiences on social media initiatives and addressing social media issues.
✅ Analyze trends and innovation in social media ROI models, measurement, and tools. Identify emerging trends/best practices in social media and provide proactive recommendations. Determine the right mix of resources required to implement and run a campaign. Obtain the right resources internally or from a third party to execute initiatives. Monitor and enforce compliance with Sterling’s Social Media policies and procedures.
ASSUMPTION: This role requires a strong understanding of content consumption, social media, and purchasing behavior. It also involves handling sensitive information with the highest degree of integrity and confidentiality, and the ability to identify emerging issues, quickly assess risk, and escalate when necessary.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field required, Master’s preferred
Experience: 6+ years of social media and content marketing experience
Required Skills:
- Advanced knowledge of all major social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest, Snapchat)
- Exceptional ability to develop clear, concise, and eye-catching presentations for a range of audiences and needs
- Experience planning digital-first messages and creative across multiple platforms, ad types, and objectives, from awareness to conversion
- Exceptional communication skills
- Understanding of content consumption, social media, and purchasing behavior
- Must be a self-starter who combines a high level of creativity and energy with strong project management skills
- Must care deeply about – and work to foster – positive team culture and collaboration, even amidst a challenging and demanding workload
- Ability to handle multiple projects and complete tasks quickly and effectively
- Willingness to manage content opportunities and issues if they occur outside of traditional business hours
- Ability to handle sensitive information with the highest degree of integrity and confidentiality. Ability to identify emerging issues, quickly assess risk, and escalate.
Preferred Skills:
- Experience in the retail industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the retail industry and fluency in additional languages could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Social Media role with 6+ years of experience)
Benefits:
- Premium Healthcare Coverage
- 401(k) with Company Match
- Generous Time Off
- Diversity, Equity & Inclusion Programs
- Career Growth & Development
- Exclusive Perks
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work outside of traditional business hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Social Media role with the required experience level. The actual salary may vary depending on factors such as the candidate's qualifications, the company's budget, and the local market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically jewelry retail
Company Size: 10,001+ employees (global), with a significant presence in the United States
Founded: 1910, with a rich history in the jewelry industry
Company Description:
- Signet Jewelers is the world’s largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under iconic brands such as Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com, and Diamonds Direct.
- The company is committed to inspiring love and celebrating life through its products and services, as well as fostering a positive work environment that values diversity, inclusion, and equity.
- Signet Jewelers is a publicly-traded company and participates in the United Nations Global Compact, adhering to its principles-based approach to responsible business.
Company Specialties:
- Retail jewelry
- E-commerce
- Brand management
- Marketing and advertising
- Customer service
Company Website: http://www.signetjewelers.com
ASSUMPTION: Signet Jewelers is a well-established company with a strong presence in the retail jewelry industry. It offers a comprehensive benefits package and values a diverse and inclusive work environment.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibilities as the company expands its digital presence
Reporting Structure: This role reports directly to the Senior Director of Brand Marketing and Public Relations
Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects, depending on the company's policies and the candidate's needs
Growth Opportunities:
- Potential advancement to a senior-level role within the marketing department
- Expansion of responsibilities to include additional brands or regions
- Opportunities to work on special projects or initiatives that drive the company's digital strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities as the company continues to grow and evolve.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Support Center - Akron, OH
Geographic Context:
- The Akron, OH area offers a mix of urban and suburban living, with a relatively low cost of living compared to other major metropolitan areas
- The region is home to a diverse range of industries, including manufacturing, healthcare, and education
- Akron is located approximately 40 miles south of Cleveland, offering easy access to cultural attractions, sports events, and other amenities
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work outside of traditional business hours as needed
ASSUMPTION: The Akron, OH area offers a pleasant work-life balance, with a variety of housing options, cultural attractions, and recreational activities to suit different preferences and lifestyles.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other members of the marketing team
- Final interview with the Senior Director of Brand Marketing and Public Relations
Key Assessment Areas:
- Strategic thinking and planning
- Creativity and innovation
- Communication and presentation skills
- Project management and organizational skills
- Understanding of social media trends and best practices
Application Tips:
- Highlight relevant experience and achievements in social media and content marketing
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare examples of successful social media campaigns or projects you have led in the past
- Research Signet Jewelers and the Jared brand to demonstrate your understanding of the company and its products
ATS Keywords: Social Media Strategy, Content Marketing, Project Management, Communication Skills, Trend Analysis, Creative Development, Team Collaboration, Digital Marketing, Presentation Skills, Audience Engagement, Policy Development, Risk Assessment, Budget Management, Emerging Trends, Measurement Tools, Cultural Relevance
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, communication skills, and understanding of social media trends and best practices. The company will also evaluate the candidate's cultural fit and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest, Snapchat)
- Social media management tools (Hootsuite, Buffer, Sprout Social)
- Analytics tools (Google Analytics, Facebook Insights, Instagram Insights)
- Project management tools (Asana, Trello, Microsoft Project)
- Presentation software (PowerPoint, Google Slides)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Inspiring Love
- Celebrating Life
- Expressing Love
- Diversity, Equity & Inclusion
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving measurable outcomes
- Adaptable and responsive to change
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do you embody the company's values in your daily work?
- How do you approach collaboration and teamwork, especially when faced with tight deadlines or competing priorities?
- How do you stay up-to-date with the latest trends and best practices in social media and content marketing?
ASSUMPTION: Signet Jewelers values a diverse and inclusive work environment that fosters collaboration, creativity, and continuous learning. Candidates who align with these values and demonstrate a strong work ethic and commitment to professional development will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working outside of traditional business hours to address content opportunities or issues
- Balancing the need for creativity and innovation with the need for consistent, on-brand messaging
- Keeping up with the rapidly evolving social media landscape and adapting strategies accordingly
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to work well under pressure. Successful candidates will be able to balance multiple priorities, meet tight deadlines, and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on social media strategy and content marketing for the Jared brand, but it shares similarities with other Director of Social Media roles in the retail industry
- Compared to other retail brands, Jared is known for its focus on customer experience and personalized service, which may impact the types of social media campaigns and content strategies that are most effective
- This role offers significant growth potential, with opportunities to expand responsibilities and take on more senior-level roles as the company continues to grow and evolve
ASSUMPTION: While this role shares similarities with other Director of Social Media roles in the retail industry, it is unique in its focus on the Jared brand and the company's commitment to customer experience and personalized service. Candidates who are familiar with the retail industry and have experience working with multiple brands or regions may be particularly well-suited to this role.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new jewelry collection, including targeted ads, influencer partnerships, and user-generated content
- Creating and implementing a social media crisis management plan to address potential issues or negative feedback, including clear communication protocols and escalation procedures
- Conducting a comprehensive audit of the Jared brand's social media presence and making data-driven recommendations for improvement, including channel-specific strategies and content optimization
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic social media campaigns, manage crises and issues, and analyze data to inform decision-making and improve performance.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Jared brand, and how will my work contribute to the company's broader goals and objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured and evaluated?
- How does the company support the professional development and growth of its employees, particularly in the marketing department?
- What are the most significant challenges facing the Jared brand in the social media landscape, and how can this role help to address them?
- How does the company foster a culture of collaboration and teamwork, particularly in a remote or hybrid work environment?
ASSUMPTION: These interview questions are designed to help the candidate understand the role's priorities, expectations, and opportunities for growth, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this specific role
- Prepare examples of successful social media campaigns or projects you have led in the past, focusing on your strategic thinking, creativity, and ability to achieve measurable results
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
