📌 Core Information
🔹 Job Title: Director, Social Media (Temp)
🔹 Company: Horizon Media
🔹 Location: New York, New York, United States
🔹 Job Type: Full-Time, Temporary
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing social media strategy and buying for clients
- Managing and developing a junior team
- Collaborating with internal teams and external partners
- Driving strategic leadership and innovation
ASSUMPTION: This role requires a balance of strategic thinking, team management, and hands-on execution in the fast-paced social media landscape.
📋 Key Responsibilities
✅ Oversee the development and execution of paid social media strategies and buys, ensuring alignment with client goals
✅ Manage and develop a junior team, fostering a collaborative environment and driving performance
✅ Partner with internal teams (e.g., Digital, Business Solutions, Analytics, SEM, Programmatic) to create synergies across channels
✅ Support client relationships by serving as the lead agency social contact for strategic components of projects
✅ Drive relationships with third-party platform partners (e.g., Facebook, Twitter, Snapchat)
✅ Participate in new business opportunities on behalf of the Social Media team
✅ Lead the creation and dissemination of social-based POVs, best practices, and platform updates internally and to partner agencies and clients
ASSUMPTION: This role involves a mix of strategic planning, team management, and day-to-day tactical execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 7+ years of experience in social media planning and buying, with prior experience in a client contact and leadership role
Required Skills:
- Proven expertise in social media planning and buying
- Strong leadership, management, and delegation skills
- Excellent communication and presentation skills
- Data-driven problem-solving and analytical skills
- Proficient in Microsoft Office (Excel, PowerPoint, Word)
Preferred Skills:
- Experience with direct social media buying platforms (e.g., Facebook Ads Manager) and third-party buying platforms (e.g., Kenshoo, 4C Insights)
- Deep understanding of digital measurement capabilities evolving in the social space
- Relationships with social and content vendors, partners, tools, and technologies
ASSUMPTION: Candidates should have a strong background in social media planning and buying, with proven leadership experience and a data-driven approach.
💰 Compensation & Benefits
Salary Range: $2,788.46 to $3,173.08 per week
Benefits: Not specified in the job description
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the advertising industry in New York City.
📌 Applicant Insights
🔍 Company Context
Industry: Horizon Media is a leader in driving business-based outcomes for marketers, specializing in advertising services, with a focus on sports and entertainment, social media, media buying, direct marketing, and creative services.
Company Size: Horizon Media has 1,001-5,000 employees, making it a mid-sized to large company. This size allows for diverse opportunities and a more established work environment.
Founded: 1989, with headquarters in New York, New York, and additional offices in Los Angeles and Toronto.
Company Description:
- Horizon Media is known for its highly personal approach to client service and innovative marketing strategies
- The company has been recognized as one of the world's ten most innovative marketing and advertising companies by Fast Company
- Horizon Media has been named Media Agency of the Year by multiple industry publications and is consistently named to Best Places to Work lists
Company Specialties:
- Sports and Entertainment Marketing
- Social Media Strategy and Buying
- Media Buying and Planning
- Direct Marketing
- Creative Services
Company Website: www.horizonmedia.com
ASSUMPTION: Horizon Media is a well-established company with a strong reputation in the advertising industry, offering a range of services and opportunities for career growth.
📊 Role Analysis
Career Level: Mid-Senior level, with the opportunity for strategic leadership and team management
Reporting Structure: This role reports directly to the VP of Social Media and oversees a junior team
Work Arrangement: On-site, full-time position with a temporary contract
Growth Opportunities:
- Potential for career advancement within the Social Media team or across other departments
- Chance to develop leadership and management skills
- Opportunity to work on high-profile client accounts and contribute to new business efforts
ASSUMPTION: This role offers growth opportunities through team management, strategic leadership, and exposure to various client accounts and new business efforts.
🌍 Location & Work Environment
Office Type: Horizon Media's headquarters is located in New York City, with additional offices in Los Angeles and Toronto
Office Location(s): 75 Varick Street, New York, New York 10013, US; 1888 Century Park East, Los Angeles, California 90067, US; 40 King Street West, WeWork 41st Floor, Ontarion, Ontario M5H 3Y2, CA
Geographic Context:
- New York City is a major hub for the advertising industry, offering ample networking and professional development opportunities
- The city's diverse population and cultural scene provide a rich backdrop for marketing campaigns
- Horizon Media's offices are conveniently located in major cities, providing easy access to public transportation and amenities
Work Schedule: Full-time, 40 hours per week, with the possibility of overtime during peak periods
ASSUMPTION: The on-site work arrangement in New York City offers a dynamic and fast-paced work environment, with ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the Social Media team and other stakeholders
Key Assessment Areas:
- Social media planning and buying expertise
- Leadership and management skills
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Horizon Media's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your social media strategies and campaigns
- Research Horizon Media's clients and industry trends to demonstrate your knowledge and enthusiasm
- Practice common interview questions and be prepared to discuss your approach to social media planning and buying
ATS Keywords: Social Media Planning, Social Media Buying, Team Management, Strategic Leadership, Client Relationship Management, Data Analysis, Digital Marketing, Communication Skills, Problem Solving, Collaboration, Training and Development, Social Media Buying Platforms, Media Strategy, Performance Review, Emerging Technologies, Diversity Advocacy, Creative Solutions
ASSUMPTION: The interview process will focus on assessing your social media expertise, leadership skills, and cultural fit within Horizon Media.
🛠️ Tools & Technologies
- Microsoft Office (Excel, PowerPoint, Word)
- Social media buying platforms (e.g., Facebook Ads Manager, Kenshoo, 4C Insights)
- Analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Accountability
- Diversity, Equity, and Inclusion
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Data-driven and strategic
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody Horizon Media's values in your daily work?
- How do you approach building and maintaining effective working relationships with team members and clients?
- How do you stay up-to-date with emerging social media trends and technologies?
ASSUMPTION: Candidates should demonstrate a strong fit with Horizon Media's values and work style, with a passion for innovation, collaboration, and data-driven decision-making.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic environment
- Keeping up with the constantly evolving social media landscape
- Balancing strategic leadership with day-to-day tactical execution
- Navigating client relationships and expectations
- Working in a temporary contract role with potential for extension or conversion to a permanent position
ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to overcome.
📈 Similar Roles Comparison
- Compared to other Director-level roles in social media, this position offers a unique blend of strategic leadership, team management, and hands-on execution
- Horizon Media's mid-sized to large company structure provides ample opportunities for career growth and exposure to diverse clients and projects
- This role's focus on temporary contract work may offer greater flexibility for candidates seeking short-term or project-based opportunities
ASSUMPTION: This role offers a unique combination of responsibilities and growth opportunities, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for a major brand launch
- Managing a team to create and implement a targeted social media campaign for a non-profit organization
- Collaborating with internal teams to create synergies across channels for a national retail client
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Social Media department?
- How does Horizon Media support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Horizon Media approach diversity, equity, and inclusion initiatives?
- What are the most challenging aspects of working in a fast-paced, dynamic environment like Horizon Media?
ASSUMPTION: Asking these questions will help you better understand the role, team dynamics, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your social media planning and buying expertise, leadership, and management abilities
- Prepare examples of your social media strategies and campaigns to showcase your accomplishments and approach
- Research Horizon Media's clients and industry trends to demonstrate your knowledge and enthusiasm for the role
- Practice common interview questions and be prepared to discuss your approach to social media planning and buying
- Follow up with the HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
