📌 Core Information
🔹 Job Title: Director, Solutions Marketing (Remote, United States)
🔹 Company: Grafana Labs
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (United States)
🚀 Job Overview
Key aspects of this role include:
- Establishing and building the solutions marketing function
- Driving product adoption and conversion through customer-centric enablement and impactful website optimization
- Collaborating cross-functionally with Product, Engineering, Self-Serve, Content, Web, and Design teams
- Potentially growing and managing a high-performing technical content team in the future
ASSUMPTION: This role requires a strategic and experienced solutions marketer to drive product adoption and conversion through customer-centric enablement and impactful website optimization.
📋 Key Responsibilities
✅ Establish the strategy, structure, and execution of the Solutions Marketing function (including eventually building a team)
✅ Establish the strategy for Grafana.com's product-focused sections to drive customer enablement and product-driven growth
✅ Formalize the process for digital content optimization, focusing on building and updating the Grafana.com product pages
✅ Contribute to the CMS migration project to ensure the seamless integration of product content while optimizing for search and conversion
✅ Help architect the workflow with the Web and Design teams to ensure the product web page updates run smoothly and at a regular cadence
✅ Help maintain the editorial calendar, working with product managers, engineering teams, PR, and other stakeholders to ensure appropriate scheduling and coverage
✅ Nurture cross-functional relationships with Product and Engineering teams to gain an understanding of their roadmap, needs, and priorities, and share this knowledge with the team to help inform Marketing plans
ASSUMPTION: The key responsibilities involve a high level of cross-functional collaboration and strategic planning to drive product adoption and conversion.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in solutions or product marketing, or a related field, with an experience in customer enablement and digital marketing
Required Skills:
- Proven success in managing website content and workflows, SEO optimization, and working with CMS systems
- Experience with translating complex and technical capabilities clearly, creating digital assets with strong positioning and messaging around Grafana
- Comfort working with a wide variety of internal and external stakeholders in complicated processes
- Experience hiring, managing, and growing teams
- Ability to work with both internal and external stakeholders to produce and approve content while meeting deadlines
- Demonstrated ability to work independently in a team-oriented, fast-paced, distributed, and dynamic environment
Preferred Skills:
- Experience with Grafana or similar open-source software
- Familiarity with the observability market and trends
ASSUMPTION: The required qualifications emphasize experience in solutions marketing, digital marketing, and team management, as well as the ability to work effectively in a cross-functional and dynamic environment.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Marketing role with 5-10 years of experience in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work hours
- Remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Marketing role with 5-10 years of experience in the United States. Benefits are based on the information provided by the company on their careers page.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on open-source monitoring and observability tools
Company Size: 1,001-5,000 employees, which means a mid-sized to large organization with established processes and teams but still offering opportunities for growth and impact
Founded: 2014, with a strong focus on open-source technology and a growing customer base
Company Description:
- Grafana Labs provides an open and composable observability stack built around Grafana, the leading open-source technology for dashboards and visualization
- The company helps organizations achieve their observability goals with the LGTM Stack, featuring scalable metrics, logs, and traces, as well as enterprise data source plugins, dashboard management, alerting, reporting, and security
- Grafana Labs is backed by leading investors and has a strong focus on open-source technology and community engagement
Company Specialties:
- Monitoring
- Observability
- and Dashboards
Company Website: grafana.com
ASSUMPTION: Grafana Labs is a well-established company in the open-source monitoring and observability space, with a strong focus on community engagement and a growing customer base.
📊 Role Analysis
Career Level: Mid to Senior-level, with the opportunity to grow and manage a team in the future
Reporting Structure: This role will report directly to the VP of Marketing and work closely with various teams, including Product, Engineering, Self-Serve, Content, Web, and Design
Work Arrangement: Remote (United States), with flexible hours and the ability to work independently in a distributed and dynamic environment
Growth Opportunities:
- Potential to grow and manage a high-performing technical content team in the future
- Opportunities to collaborate with various teams and gain exposure to different aspects of the business
- Chance to make a significant impact on the company's growth and success in the solutions marketing space
ASSUMPTION: This role offers significant growth opportunities, both in terms of team management and career advancement within the marketing department.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A (Remote)
Geographic Context:
- The United States offers a large talent pool and a well-established tech industry, providing ample opportunities for collaboration and growth
- The remote work arrangement allows for a flexible and balanced work-life integration
- The United States has a strong economy and a diverse range of industries, providing a stable and supportive environment for businesses
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement offers a high degree of flexibility and the ability to work from anywhere within the United States, allowing for a better work-life balance and the opportunity to live in various locations.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- Technical interview with the VP of Marketing to discuss marketing strategies and solutions marketing experience
- On-site or video interview with key stakeholders, including members of the Product, Engineering, and Content teams, to assess cross-functional collaboration and problem-solving skills
- Final interview with the CEO or another executive member to discuss the company's vision and long-term goals
Key Assessment Areas:
- Strategic thinking and problem-solving skills in the context of solutions marketing
- Cross-functional collaboration and communication skills, particularly with Product and Engineering teams
- Ability to work independently and manage projects in a remote and distributed environment
- Cultural fit and alignment with the company's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your solutions marketing experience, cross-functional collaboration skills, and ability to work independently in a remote environment
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work with various teams
- Research the company's products, market position, and competition to demonstrate your understanding of the observability market and Grafana Labs' role within it
ATS Keywords: Solutions Marketing, Product Marketing, Customer Enablement, Digital Marketing, Website Content Management, SEO Optimization, CMS Systems, Team Management, Cross-Functional Collaboration, Strategic Thinking, Problem-Solving, Remote Work
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, cross-functional collaboration skills, and ability to work independently in a remote environment, with a strong emphasis on solutions marketing experience.
🛠️ Tools & Technologies
- CMS (e.g., WordPress, Drupal, or similar)
- SEO tools (e.g., Google Search Console, SEMrush, or similar)
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The required tools and technologies for this role include a strong focus on CMS management, SEO optimization, and marketing automation, as well as project management tools to facilitate cross-functional collaboration.
👔 Cultural Fit Considerations
Company Values:
- Open and composable
- Customer-centric
- Innovative and collaborative
Work Style:
- Remote and distributed team environment
- Cross-functional collaboration and communication
- Fast-paced and dynamic, with a strong focus on execution and results
Self-Assessment Questions:
- Do you thrive in a remote and distributed team environment, with a high degree of independence and self-motivation?
- Are you comfortable working with a wide variety of internal and external stakeholders in complicated processes?
- Do you have a proven track record of driving product adoption and conversion through customer-centric enablement and impactful website optimization?
ASSUMPTION: Grafana Labs values open and composable solutions, customer-centric approaches, and innovative collaboration. Candidates should assess their fit with these values and the remote, cross-functional, and fast-paced work environment.
⚠️ Potential Challenges
- Managing a remote and distributed team, with the potential need to hire and onboard new members
- Balancing the need for strategic planning with the demands of day-to-day execution and project management
- Navigating a complex and evolving product landscape, with a strong focus on open-source technology and community engagement
- Adapting to a fast-paced and dynamic work environment, with a high degree of independence and self-motivation
ASSUMPTION: This role presents several challenges, including team management, strategic planning, and adaptation to a fast-paced and dynamic work environment. Candidates should be prepared to address these challenges proactively and effectively.
📈 Similar Roles Comparison
- This role differs from other solutions marketing positions in its focus on open-source technology and community engagement, as well as its remote and distributed team environment
- The observability market is a rapidly growing and evolving space, with a strong focus on innovation and customer-centric solutions
- Career paths in solutions marketing typically involve progression to senior management or specialized roles within the marketing department
ASSUMPTION: This role offers a unique opportunity to work in the open-source monitoring and observability space, with a strong focus on community engagement and a remote and distributed team environment. Candidates should be prepared to adapt to the unique challenges and opportunities presented by this role.
📝 Sample Projects
- Developing and executing a comprehensive website optimization strategy, including SEO optimization, content creation, and user experience improvements
- Collaborating with cross-functional teams to create and launch a new product or feature, including customer enablement initiatives and website updates
- Establishing and managing a high-performing technical content team, including hiring, onboarding, and performance management
ASSUMPTION: These sample projects reflect the key responsibilities and challenges of the Director, Solutions Marketing role, with a strong focus on cross-functional collaboration, strategic planning, and execution.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its solutions marketing team?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does the company engage with and support the open-source community, and how does this role contribute to those efforts?
- What are the most significant challenges facing the solutions marketing team, and how can this role address them?
- How does the company approach cross-functional collaboration and communication, particularly with Product and Engineering teams?
ASSUMPTION: These key questions help candidates assess the company's commitment to solutions marketing, open-source engagement, and cross-functional collaboration, as well as the role's potential impact and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your solutions marketing experience, cross-functional collaboration skills, and ability to work independently in a remote environment
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work with various teams
- Research the company's products, market position, and competition to demonstrate your understanding of the observability market and Grafana Labs' role within it
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
