📌 Core Information
🔹 Job Title: Director, Strategic Creative Initiatives
🔹 Company: NBCUniversal
🔹 Location: Orlando, Florida, United States
🔹 Job Type: Full-time, Hybrid (3 days on-site per week)
🔹 Category: Entertainment Providers
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading a team of digital designers and project managers across sports and entertainment brands
- Overseeing project execution and ensuring brand consistency
- Managing multiple projects from concept to completion
- Collaborating with stakeholders, including Art Directors, Creative Directors, Video Producers, and Marketing leads
- Pitching concepts and providing mentorship to direct reports and junior employees
ASSUMPTION: This role requires a strong creative leader with a proven track record in managing teams and delivering high-impact projects across various marketing-related deliverables.
📋 Key Responsibilities
✅ Lead the Strategic Creative Initiatives team and its projects with a steady and skilled hand
✅ Define and communicate overall brand strategy of each project based on goals of the campaign
✅ Oversee the development and execution of campaign visuals and messaging, reviewing and approving all designs, copy, video, graphic animations, etc.
✅ Ensure consistency and quality across all brand touchpoints
✅ Manage multiple projects from concept to completion while meeting tight deadlines
✅ Set timelines, delegate tasks and communicate clear expectations
✅ Understand team bandwidth and negotiate delivery timelines with key stakeholders
✅ Lead brainstorming sessions, conceptualize and collaborate with team members on projects
✅ Pitch concepts to internal stakeholders
✅ Provide mentorship, feedback, and develop direct reports and junior employees
✅ Oversee the project management function for all of Portfolio Marketing (Creative, CRM, Performance, Analytics, etc.)
✅ Work alongside the Sr. Creative Director and Sr. Project Manager to optimize project management tool and existing workflows
✅ Oversee and optimize the Fandango Rewards designs in partnership with the Sales team
✅ Oversee the Print & Vendor Management Representative to ensure all print and vendor orders are delivered on brand and on time
✅ Build relationships with vendors, agencies, and freelancers when needed
✅ Stay current on industry trends, tools, and technology
✅ Other duties as assigned by leadership
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design, Fine Arts, Marketing, Communications, Film/ Media Studios or related field. Master's degree in related field preferred
Experience: 7+ years of experience in a creative field, such as art direction, copywriting, filmmaking
Required Skills:
- Proven experience in brand campaign development, video production, digital design
- Deep knowledge of design tools (Adobe Creative suite), Microsoft Office products, and video production software
- Excellent analytical, marketing, verbal, and written communication skills
- Ability to work proactively and effectively with other leaders and department heads
- Consistent, regular, and punctual attendance required
Preferred Skills:
- Creative talent, leadership ability, strategic thinking, and business acumen
- Ability to organize, prioritize, and handle multiple tasks/assignments/projects concurrently
- Takes initiative and is self-motivated; has a bias for action, and operates with a built-in sense of urgency to meet deadlines
- Ability to perform duties with nominal direction; a proactive, self-starter
- Extremely detail-oriented and highly organized
- Strong sense of accountability and desire to be the one ultimately responsible for getting things done right, the first time, on time
- Proficient with Project Management tool, Asana, a plus
- Confident and professional virtual and in-person meeting presence
- Comfortable leading a group of multi-faceted creatives; possesses strong interpersonal skills
- Interest in theatrical movie releases and the entertainment industry a plus
- Knowledge of sports—playing, following, industry—a plus
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing creative leadership and high-impact work, demonstrating their ability to deliver high-quality projects across various marketing-related deliverables.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director-level role in the entertainment industry with 7+ years of experience in a creative field)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on NBCUniversal products and services
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement (3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are common for companies of NBCUniversal's size and industry but may not include all available benefits.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal is a leading media and entertainment company, creating and distributing world-class content across film, television, streaming, and theme parks. It owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock.
Company Size: NBCUniversal has 10,000+ employees globally, providing ample opportunities for career growth and development.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric's NBC unit. It has since grown into a major media conglomerate.
Company Description:
- NBCUniversal is committed to creating world-class content and delivering it to audiences across various platforms
- The company prioritizes diversity, inclusion, and giving back to communities where employees, customers, and audiences live and work
- NBCUniversal is a subsidiary of Comcast Corporation and is in the process of creating a new publicly traded company, Versant, comprised of most of NBCUniversal's cable television networks and complementary digital assets
Company Specialties:
- Content creation and distribution
- Theme parks and consumer experiences
- News and entertainment brands
- Streaming services
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal's extensive portfolio of brands and content libraries provides a rich environment for creative professionals to grow and make an impact.
📊 Role Analysis
Career Level: This role is at the Director level, requiring a high degree of strategic thinking, leadership, and project management skills.
Reporting Structure: The Director, Strategic Creative Initiatives will report directly to the Senior Creative Director and work closely with various stakeholders across NBC Sports Next and NBCUniversal's entertainment brands.
Work Arrangement: This role follows a hybrid work arrangement, with employees contributing from the Orlando, FL office a minimum of three days per week.
Growth Opportunities:
- Potential to lead and grow the Strategic Creative Initiatives team as the company continues to expand
- Opportunities to work on high-profile projects across NBCUniversal's portfolio of brands
- Possibility to transition to Versant, the new publicly traded company, as the spin-off is completed during 2025
ASSUMPTION: This role offers significant growth potential as NBCUniversal continues to invest in and expand its digital and creative capabilities.
🌍 Location & Work Environment
Office Type: NBCUniversal's Orlando office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 7580 Golf Channel Drive, Orlando, Florida, United States
Geographic Context:
- Orlando is a major hub for entertainment, tourism, and technology industries
- The city offers a high quality of life, with a warm climate, affordable cost of living, and numerous cultural attractions
- Orlando is home to Universal Studios Florida, SeaWorld, and other major theme parks, providing ample opportunities for networking and collaboration within the entertainment industry
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with employees contributing from the office a minimum of three days per week and working remotely the remaining days.
ASSUMPTION: The Orlando office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final interview with the Senior Creative Director or another senior leader within NBCUniversal
- Background check and offer extension
Key Assessment Areas:
- Candidates' portfolios and creative leadership skills
- Problem-solving abilities and strategic thinking
- Communication and interpersonal skills
- Ability to manage multiple projects and stakeholders
- Alignment with NBCUniversal's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio or link to your work samples, demonstrating your creative leadership and high-impact projects
- Be prepared to discuss your creative process, design thinking, and collaboration skills during the interview
- Research NBCUniversal's brands, content, and recent projects to showcase your enthusiasm and understanding of the company
ATS Keywords: Strategic Creative Initiatives, Director, Brand Campaign Development, Video Production, Digital Design, Marketing, Leadership, Project Management, Stakeholder Management, Mentorship, Creative Thinking, Brand Strategy, Adobe Creative Suite, Microsoft Office, Video Production Software, Consumer Psychology, Team Development, Detail-Oriented, Hybrid Work Arrangement
ASSUMPTION: NBCUniversal's hiring process is designed to assess candidates' creative leadership skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Video production software (e.g., Final Cut Pro, Avid Media Composer)
- Project management tools (e.g., Asana, Trello, JIRA)
- Design thinking and collaboration tools (e.g., Sketch, Figma, InVision)
ASSUMPTION: The ideal candidate will have experience with industry-standard design, video production, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Create world-class content
- Deliver exceptional experiences
- Act with integrity and respect
- Collaborate and innovate
- Embrace diversity and inclusion
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and responsive to change
- Customer-focused and passionate about entertainment
Self-Assessment Questions:
- How do your creative leadership skills align with NBCUniversal's commitment to creating world-class content?
- How do you approach collaborating with diverse teams and stakeholders to deliver exceptional experiences?
- How do you ensure that your work reflects NBCUniversal's values of integrity, respect, and diversity and inclusion?
- How do you balance creativity and innovation with accountability and results-driven approaches?
ASSUMPTION: NBCUniversal values candidates who can demonstrate a strong cultural fit, aligning with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management
- Working in a fast-paced, dynamic environment may present challenges in maintaining work-life balance
- Collaborating with various creative teams and stakeholders may require strong interpersonal and communication skills
- Adapting to a hybrid work arrangement may present challenges in maintaining productivity and engagement
ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, demonstrating strong leadership, adaptability, and resilience.
📈 Similar Roles Comparison
- This role is unique in its focus on strategic creative initiatives across sports and entertainment brands within NBCUniversal
- Compared to other Director-level roles in creative fields, this position offers a broader scope of responsibilities and opportunities for growth
- Career path comparison: This role provides a strong foundation for advancing to senior leadership positions within NBCUniversal or other major media and entertainment companies
ASSUMPTION: This role offers a unique blend of creative leadership, strategic thinking, and project management responsibilities, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing a comprehensive brand campaign for the launch of a new streaming service, including visual identity, advertising, and promotional materials
- Creating a series of sizzle videos to showcase NBCUniversal's content library and upcoming releases
- Designing co-branded landing pages for consumers to redeem their Fandango Rewards codes, optimizing the user experience and driving engagement
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for the Director, Strategic Creative Initiatives role, requiring strong creative leadership and strategic thinking.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging project you've led and how you overcame any obstacles?
- How do you approach balancing multiple projects and stakeholders with varying priorities and timelines?
- Can you provide an example of a time when you had to pivot or adapt your creative strategy due to changing circumstances?
- How do you ensure that your team's work reflects NBCUniversal's brand guidelines and maintains a high level of quality?
- Can you discuss a time when you had to manage a team member who was not meeting expectations, and how you addressed the situation?
ASSUMPTION: These interview questions are designed to assess candidates' leadership, strategic thinking, and problem-solving skills, as well as their cultural fit within NBCUniversal.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or link to your work samples, demonstrating your creative leadership and high-impact projects
- Research NBCUniversal's brands, content, and recent projects to showcase your enthusiasm and understanding of the company
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
