📌 Core Information
🔹 Job Title: Director, Strategic Marketing
🔹 Company: Aledade
🔹 Location: Atlanta, GA | Austin, TX | Remote, United States | Arlington, VA
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and managing the Strategic Marketing team to drive company growth through targeted Account-Based Marketing (ABM) strategies.
- Developing and executing integrated multi-channel campaigns focused on high-value enterprise accounts to convert prospects into engaged customers.
- Collaborating closely with Strategic Sales, Portfolio Marketing, and Sales Operations to ensure cohesive go-to-market strategies and messaging.
- Analyzing campaign performance data to optimize strategies and accelerate pipeline conversion.
- Staying current on industry trends and best practices to continuously enhance ABM programs and identify new growth opportunities.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of enterprise sales cycles and ABM techniques. The ideal candidate will have experience managing teams and collaborating effectively with cross-functional stakeholders.
📋 Key Responsibilities
✅ Develop and implement strategic ABM programs that support business goals and drive growth in high-value enterprise segments.
✅ Manage and inspire the Strategic Marketing and SADR teams, promoting alignment, collaboration, and high performance across all roles.
✅ Partner closely with Strategic Accounts Team, Portfolio Marketing, and Sales Operations to ensure cohesive go-to-market strategies, messaging, and target account engagement.
✅ Utilize data and performance metrics to track the effectiveness of ABM and SADR initiatives, analyze results, and optimize strategies for pipeline acceleration and conversion.
✅ Stay current on industry trends and best practices to continuously enhance ABM programs and identify new growth opportunities.
ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign execution, and team management. The ideal candidate will be comfortable working in a dynamic environment and adapting to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree or relevant, equivalent work experience in marketing, communications, business, finance, health care or related discipline
Experience: 12+ years of experience in marketing, business development or other related capacity, with 8+ years of experience managing a team
Required Skills:
- Strong leadership and team management skills
- Excellent communication and collaboration skills
- Ability to work in a fast-paced, dynamic environment
- Demonstrated expertise designing and launching complex, personalized ABM campaigns in partnership with sales organizations.
- Strong understanding of enterprise sales cycles, pipeline acceleration, and account-based engagement techniques.
- Analytical and data-driven mindset; proficiency with CRM, marketing automation, and ABM platforms.
Preferred Skills:
- Excellent communication, organizational, and leadership skills.
- Experience guiding team development and fostering cross-functional collaboration.
- Up-to-date knowledge of industry trends and best practices in strategic marketing and business development.
ASSUMPTION: Given the strategic nature of this role, candidates with a proven track record in ABM and team leadership are strongly preferred. Experience in the healthcare industry or with enterprise-level accounts is a plus.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Director-level role in marketing, with 10+ years of experience in a mid-sized company)
Benefits:
- Flexible work schedules and the ability to work remotely
- Health, dental, and vision insurance paid up to 80% for employees, dependents, and domestic partners
- Robust time-off plan (21 days of PTO in the first year)
- Two paid volunteer days and 11 paid holidays
- 12 weeks paid parental leave for all new parents
- Six weeks paid sabbatical after six years of service
- Educational Assistant Program and Clinical Employee Reimbursement Program
- 401(k) with up to 4% match
- Stock options
Working Hours: Full-time position, with standard business hours and flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in marketing, with 10+ years of experience in a mid-sized company. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare technology and services, focusing on accountable care organizations (ACOs) and value-based care
Company Size: Mid-sized (1,001-5,000 employees), offering a collaborative and inclusive work environment
Founded: 2014, with a mission to empower independent primary care providers and strengthen the healthcare system
Company Description:
- Aledade is the largest network of independent primary care, enabling clinicians to deliver better patient outcomes and generate more savings revenue through value-based care.
- The company manages accountable care organizations that share in the risk and reward across more than 200 value-based contracts representing more than 2.5 million patient lives.
- Aledade's data, personal coaching, user-friendly workflows, health care policy expertise, strong payer relationships, and integrated care solutions empower primary care organizations to succeed financially by keeping people healthy.
Company Specialties:
- Accountable Care Organizations (ACOs)
- Health Information Technology
- Data Analytics
- Physician Collaborations
Company Website: http://www.aledade.com
ASSUMPTION: Aledade's focus on independent primary care and value-based care sets it apart in the healthcare industry. Candidates should be passionate about improving patient outcomes and driving innovation in healthcare.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Chief Marketing Officer or a similar executive
Reporting Structure: This role will oversee the Strategic Marketing and SADR teams, with the potential to manage additional marketing functions in the future
Work Arrangement: Remote OK, with the option to work from Aledade's offices in Bethesda, MD or Durham, NC
Growth Opportunities:
- Potential to expand the Strategic Marketing team and take on additional responsibilities as the company grows
- Opportunities to collaborate with cross-functional teams and contribute to Aledade's overall success
- Access to professional development resources, such as the Educational Assistant Program and Clinical Employee Reimbursement Program
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on Aledade's marketing efforts and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: Aledade offers a remote-first work environment, with the option to work from one of their offices
Office Location(s): Bethesda, MD and Durham, NC
Geographic Context:
- Aledade's offices are located in the Washington, D.C. and Research Triangle regions, offering access to vibrant urban environments and diverse cultural experiences
- The remote work option allows for greater flexibility and the ability to live in various locations across the United States
- Aledade's focus on independent primary care and value-based care sets it apart in the healthcare industry, attracting candidates passionate about improving patient outcomes and driving innovation in healthcare
Work Schedule: Full-time, with standard business hours and flexibility for remote work
ASSUMPTION: Aledade's remote-first work environment offers candidates the flexibility to live and work from various locations across the United States, while still benefiting from the resources and support of a mid-sized company.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the hiring manager to discuss the candidate's experience, skills, and career goals
- Final interview with key stakeholders, such as the Chief Marketing Officer or other senior leaders, to assess the candidate's fit for the role and the company
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and collaboration skills
- Expertise in ABM campaigns and enterprise sales cycles
- Data-driven mindset and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience with ABM campaigns, team leadership, and relevant industry knowledge
- Prepare examples of your past ABM campaigns and their results to discuss during the interview
- Research Aledade's mission and values to demonstrate your alignment with the company's goals and culture
ATS Keywords: Account-Based Marketing, ABM, Strategic Marketing, Team Leadership, CRM, Marketing Automation, Enterprise Sales, Pipeline Acceleration, Data Analysis
ASSUMPTION: Aledade's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit. Candidates should be prepared to discuss their experience with ABM campaigns, team management, and relevant industry knowledge.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Marketo
- ABM Platform: Engagio or similar
- Project Management: Asana or similar
ASSUMPTION: Aledade uses industry-standard marketing and project management tools to streamline workflows and improve collaboration. Candidates should be comfortable working with these tools and be open to learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: Aledade prioritizes the needs and well-being of patients above all else
- Innovative: Aledade encourages creativity, continuous learning, and a growth mindset
- Collaborative: Aledade fosters a culture of teamwork, open communication, and mutual respect
Work Style:
- Results-driven: Aledade values employees who take initiative, set clear goals, and deliver measurable results
- Adaptable: Aledade embraces change and encourages employees to be flexible and responsive to new challenges and opportunities
- Data-informed: Aledade uses data and analytics to guide decision-making and improve performance
Self-Assessment Questions:
- Do you share Aledade's commitment to improving patient outcomes and driving innovation in healthcare?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to changing priorities?
- Do you thrive in a collaborative, team-oriented work environment and enjoy fostering cross-functional relationships?
ASSUMPTION: Aledade's culture values innovation, collaboration, and a patient-centered approach to healthcare. Candidates should be passionate about improving patient outcomes and driving innovation in healthcare, while also being comfortable working in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing a remote team and fostering a cohesive, high-performing culture
- Balancing strategic thinking and hands-on campaign execution
- Adapting to changing priorities and shifting market conditions in the healthcare industry
- Managing multiple stakeholders and navigating complex enterprise-level accounts
ASSUMPTION: This role presents unique challenges and opportunities for growth. Candidates should be comfortable managing remote teams, balancing strategic thinking and tactical execution, and navigating complex enterprise-level accounts in a dynamic market.
📈 Similar Roles Comparison
- Compared to other Director-level marketing roles, this position places a greater emphasis on ABM campaigns and enterprise-level account management
- In the healthcare industry, Aledade's focus on independent primary care and value-based care sets it apart from traditional healthcare organizations and technology providers
- Career-wise, this role offers significant growth potential, with the opportunity to expand the Strategic Marketing team and take on additional responsibilities as the company grows
ASSUMPTION: This role offers a unique blend of strategic marketing, team leadership, and enterprise-level account management, with a focus on the healthcare industry and value-based care. Candidates should be prepared to leverage their experience in ABM campaigns and enterprise sales cycles to drive growth and improve patient outcomes.
📝 Sample Projects
- Developing and executing an ABM campaign targeting enterprise-level healthcare providers, with a focus on personalized messaging and multi-channel engagement
- Collaborating with the Strategic Accounts Team to create targeted content and thought leadership pieces that resonate with high-value enterprise prospects
- Analyzing campaign performance data to optimize strategies and accelerate pipeline conversion, with a focus on improving patient outcomes and driving revenue growth
ASSUMPTION: These sample projects highlight the strategic, collaborative, and data-driven nature of this role. Candidates should be prepared to discuss their experience with ABM campaigns, team leadership, and relevant industry knowledge in the context of these projects.
❓ Key Questions to Ask During Interview
- Can you describe the current ABM strategy and how this role will contribute to its evolution and success?
- How does Aledade support the growth and development of its marketing team members, and what opportunities exist for professional advancement in this role?
- Can you provide examples of how Aledade fosters a collaborative and inclusive work environment, particularly for remote team members?
- How does Aledade measure the success of its ABM campaigns, and what key performance indicators (KPIs) are most important for this role?
- What are the biggest challenges facing the Strategic Marketing team, and how can this role help address them and drive growth for Aledade?
ASSUMPTION: These key questions are designed to assess the candidate's understanding of the role, Aledade's culture, and the strategic priorities for the Strategic Marketing team. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with ABM campaigns, team leadership, and relevant industry knowledge
- Prepare examples of your past ABM campaigns and their results to discuss during the interview
- Research Aledade's mission and values to demonstrate your alignment with the company's goals and culture
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
