Director, Strategic Partnerships

📌 Core Information 🔹 Job Title: Director, Strategic Partnerships 🔹 Company: Firework 🔹 Location: New York City, New York, United States 🔹 Job Type: Full-time, Hybrid 🔹 Category: Marketing Services 🔹 Date Posted: April 16, 2025 🔹 Experience Level: 7-10 years 🔹 Remote Status: On-site (New York City area) 🚀 Job Overview Key aspects of this role include: - Developing and leading strategic partnerships roadmap - Activating new partnerships with technology integration firms and digital consultancies - Driving lead generation through co-marketing, co-selling, and enablement efforts - Managing the partner journey from initial engagement to joint solution development - Collaborating cross-functionally with Sales, Product, and Marketing to align on priorities - Building long-term relationships with senior stakeholders at partner organizations - Leveraging data and insights to optimize partnership strategies and measure performance ASSUMPTION: This role requires a strategic mindset, strong business acumen, and the ability to build and maintain effective relationships with both internal and external stakeholders. 📋 Key Responsibilities ✅ Develop, identify, and lead the strategic partnerships roadmap ✅ Drive lead generation through co-marketing, co-selling, and enablement efforts ✅ Own the partner journey from initial engagement to joint solution development ✅ Collaborate cross-functionally with Sales, Product, and Marketing to align on priorities ✅ Develop strategic business plans and build long-term relationships with senior stakeholders ✅ Build scalable processes for onboarding and managing technical and services partners ✅ Leverage data and insights to optimize partnership strategies and measure performance ✅ Stay curious and proactive, always seeking out new ways to drive value through collaboration and innovation ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative. 🎯 Required Qualifications Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience) Experience: 7+ years of experience in enterprise business development, partnerships, or strategic alliances, ideally within SaaS or digital transformation. Prior experience in or exposure to video commerce, retail media, or martech ecosystems preferred. Required Skills: - Proven track record of lead generation and pipeline building through partnerships - Experience working with technical integration partners and/or digital consulting firms such as Accenture, Deloitte, or similar - Strong business acumen and understanding of enterprise buyer journeys, especially in retail, CPG, or DTC - Highly analytical mindset, with the ability to draw insights from data and translate them into action - Excellent communication and relationship-building skills; able to build trust quickly with internal and external stakeholders - Comfortable working in a dynamic, high-growth environment with a bias toward action and experimentation - Familiarity with APIs, integrations, and platform-based go-to-market models Preferred Skills: - Experience in or exposure to video commerce, retail media, or martech ecosystems - Familiarity with the retail, CPG, or DTC industries ASSUMPTION: Candidates with a proven track record in strategic partnerships or business development roles within the SaaS or digital transformation industries are strongly encouraged to apply. 💰 Compensation & Benefits Salary Range: The approximate annual pay range for this role is USD $140,000-$150,000. Other factors that impact compensation may include variable pay and stock options. Benefits: - Stock Options Working Hours: Full-time, with a flexible hybrid work arrangement (2-3 days per week on-site in New York City) ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's skills, experience, and market demands. 📌 Applicant Insights 🔍 Company Context Industry: Firework operates in the marketing services industry, focusing on live shopping, live commerce, and interactive video experiences for brands and retailers. Company Size: Firework is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment. Founded: Firework was founded in 2017 and has since grown to become a leading provider of interactive video commerce solutions. Company Description: - Firework helps brands create and host interactive, shoppable, one-to-one, and short video experiences on their websites. - The company brings the energy of in-store experiences online by integrating content and conversational commerce to every digital touchpoint. - Firework's platform transforms how brands connect with audiences, convert interest into action, and build long-term customer loyalty. Company Specialties: - Live Shopping - Live Commerce - Social Video - Short-Form Video - Video Advertising - Video SaaS - Livestream Shopping - Retail Media - Video on Website - Premium Video Solution Company Website: firework.com ASSUMPTION: Firework's focus on innovation and growth provides ample opportunities for career advancement and professional development. 📊 Role Analysis Career Level: This role is a senior-level position, reporting directly to the Chief Revenue Officer or a similar executive. Reporting Structure: The Director, Strategic Partnerships will work closely with cross-functional teams, including Sales, Product, and Marketing, to ensure partner success and alignment with company objectives. Work Arrangement: This role follows a hybrid work arrangement, with 2-3 days per week on-site in New York City and the remaining days working remotely. Growth Opportunities: - As Firework continues to grow, there will be opportunities for the successful candidate to expand their team and take on more strategic responsibilities. - This role offers the chance to work cross-functionally and collaborate with various teams, providing exposure to different aspects of the business and potential career paths. ASSUMPTION: The successful candidate will have the opportunity to make a significant impact on Firework's growth and expansion through strategic partnerships. 🌍 Location & Work Environment Office Type: Firework's New York City office is a collaborative and modern workspace, designed to foster creativity and productivity. Office Location(s): 234 7th Ave, 2nd floor, San Mateo, California 94401, US Geographic Context: - New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options. - The city's robust tech industry provides ample networking opportunities and exposure to cutting-edge trends and innovations. Work Schedule: Full-time, with a flexible hybrid work arrangement (2-3 days per week on-site in New York City) ASSUMPTION: The hybrid work arrangement provides a balance between in-person collaboration and remote flexibility, catering to different work preferences and needs. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video call with the talent partner to discuss the role and assess cultural fit 3. In-depth interviews with cross-functional stakeholders to evaluate skills, experience, and alignment with company objectives 4. Final interview with the hiring manager or executive team member Key Assessment Areas: - Strategic thinking and partnership development skills - Business acumen and understanding of enterprise buyer journeys - Analytical mindset and data-driven decision-making - Communication and relationship-building abilities - Cultural fit and alignment with Firework's values and mission Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Be prepared to discuss specific examples of your partnership development and lead generation successes. - Research Firework's industry, competitors, and unique value proposition to demonstrate your understanding of the business and market landscape. ATS Keywords: Strategic Partnerships, Business Development, Lead Generation, Pipeline Building, Analytical Mindset, Communication Skills, Relationship Building, Technical Integration, Digital Consulting, Enterprise Buyer Journeys, APIs, Martech Ecosystems, Collaboration, Innovation, Problem Solving, Self-Starter ASSUMPTION: Firework's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring a strong match for both the company and the individual. 🛠️ Tools & Technologies - CRM (e.g., Salesforce, HubSpot) - Project management tools (e.g., Asana, Trello) - Data analysis and visualization tools (e.g., Excel, Tableau) - Video conferencing and collaboration tools (e.g., Zoom, Google Workspace) ASSUMPTION: The successful candidate will be comfortable using various tools and technologies to streamline workflows and optimize partnership strategies. 👔 Cultural Fit Considerations Company Values: - Innovative: Firework encourages creativity, experimentation, and continuous learning. - Collaborative: The company fosters a culture of teamwork, open communication, and mutual support. - Customer-focused: Firework prioritizes understanding and addressing the needs of its clients and their customers. - Data-driven: The company makes informed decisions based on data and analytics to optimize performance and growth. Work Style: - Fast-paced: Firework operates in a dynamic and rapidly evolving market, requiring adaptability and agility. - Results-oriented: The company values outcomes and impact, with a focus on driving meaningful results. - Cross-functional: Firework encourages collaboration and knowledge-sharing across teams and departments. Self-Assessment Questions: 1. How do you align with Firework's innovative and customer-focused values? 2. How comfortable are you working in a fast-paced, dynamic environment? 3. How do you approach building and maintaining effective relationships with internal and external stakeholders? ASSUMPTION: Candidates who share Firework's values and thrive in a fast-paced, collaborative environment are likely to find success in this role. ⚠️ Potential Challenges 1. Balancing multiple partnerships and priorities simultaneously 2. Navigating the complexities of enterprise buyer journeys and stakeholder management 3. Keeping up with the rapidly evolving video commerce and martech landscapes 4. Maintaining a strong work-life balance in a fast-paced, hybrid work environment ASSUMPTION: The successful candidate will possess strong organizational skills, adaptability, and the ability to prioritize effectively to overcome these challenges. 📈 Similar Roles Comparison 1. Strategic Partnerships Manager vs. Director: The Director role carries more strategic responsibility, requiring a broader perspective and more senior-level decision-making. The Manager role focuses on day-to-day execution and tactical implementation. 2. Business Development vs. Strategic Partnerships: Business Development roles often focus on direct sales and revenue generation, while Strategic Partnerships roles emphasize long-term, collaborative relationships with complementary organizations. 3. Enterprise Sales vs. Strategic Partnerships: Enterprise Sales roles concentrate on selling products or services directly to large organizations, while Strategic Partnerships roles focus on building and managing strategic alliances to drive mutual growth and success. ASSUMPTION: Candidates should consider their career goals, preferred focus areas, and desired level of responsibility when comparing these roles. 📝 Sample Projects 1. Developing and executing a strategic partnership roadmap to activate new partnerships with technology integration firms and digital consultancies 2. Building and managing a pipeline of joint marketing and sales opportunities with partner organizations 3. Collaborating with cross-functional teams to develop and launch co-branded content, events, or other co-marketing initiatives 4. Negotiating and closing strategic partnership agreements, including joint business plans, revenue sharing models, and performance metrics ASSUMPTION: These sample projects provide a sense of the strategic and tactical responsibilities associated with this role, highlighting the need for both big-picture thinking and hands-on execution. ❓ Key Questions to Ask During Interview 1. How does Firework support the growth and development of its strategic partnerships team members? 2. What are the most significant challenges facing Firework's strategic partnerships efforts in the next 12-24 months, and how can this role address them? 3. How does Firework measure the success of its strategic partnerships, and what key performance indicators (KPIs) does the company track? 4. What opportunities exist for collaboration and knowledge-sharing between the strategic partnerships team and other departments, such as Sales, Product, or Marketing? 5. How does Firework approach working with diverse partner organizations, and what strategies does the company employ to ensure successful long-term relationships? ASSUMPTION: These interview questions encourage candidates to demonstrate their strategic thinking, business acumen, and cultural fit, while also providing valuable insights into Firework's approach to strategic partnerships and growth. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://jobs.lever.co/fireworkhq/90f4ba98-7e0a-46a9-9c37-74d2c4846afe 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare for your interviews by researching Firework's industry, competitors, and unique value proposition, as well as practicing your responses to common interview questions. 4. Follow up with the talent partner after your interviews to express your interest in the role and reiterate your qualifications. 5. If you are offered the position, carefully review the offer letter and benefits package, and negotiate any terms as needed. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.