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Director, Strategy and Content Marketing

Fox Corporation
Full-time
On-site
New York, United States
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director, Strategy and Content Marketing

πŸ”Ή Company: Fox Corporation

πŸ”Ή Location: New York, New York, USA

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Media Production

πŸ”Ή Date Posted: April 23, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing a comprehensive content marketing strategy
  • Leading integrated marketing campaigns to drive brand awareness and engagement
  • Guiding and mentoring a team of content marketers, strategists, and creatives
  • Ensuring content effectively communicates the brand's value proposition
  • Utilizing data-driven insights to optimize campaigns and demonstrate ROI

ASSUMPTION: This role requires a creative visionary with a strong background in content marketing and strategy, as well as proven leadership skills to drive innovative and custom content creation.

πŸ“‹ Key Responsibilities

βœ… Develop and implement a comprehensive content marketing strategy that aligns with the company's overall marketing objectives and business goals

βœ… Lead the creation and execution of integrated marketing campaigns that leverage content to drive brand awareness, customer engagement, and audience activation

βœ… Guide and mentor a team of content marketers, strategists, and creatives, fostering a culture of innovation, excellence, and visionary thinking

βœ… Ensure all content initiatives effectively communicate the brand's value proposition and differentiate FOX News Media in the marketplace

βœ… Utilize analytics and performance metrics to inform content strategies, optimize campaigns, and demonstrate ROI to stakeholders

βœ… Ensure content is effectively distributed and optimized across all platforms, including but not limited to Fox Business, Fox Audio, and Podcasts

βœ… Partner with teams including but not limited to product, sales, editorial, and customer success teams to ensure content supports business goals

βœ… Manage the content marketing budget, ensuring strategic allocation of resources to maximize impact and efficiency

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and collaboration to successfully execute content marketing initiatives that support the company's overall objectives.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; MBA or advanced degree preferred

Experience: 8-10+ years of experience in marketing, with a focus on content marketing and strategy, including at least 3 years in a leadership role

Required Skills:

  • Demonstrated success in developing and executing content marketing strategies that drive measurable business results
  • Strong leadership and team management skills, with a track record of building and leading high-performing marketing teams
  • Excellent communication and presentation skills, with the ability to influence and engage senior stakeholders
  • Proficiency in digital marketing channels, SEO, content management systems, and analytics tools
  • Creative and strategic thinker with a passion for storytelling and brand building

Preferred Skills:

  • Experience in the media industry, particularly with broadcast or digital media
  • Familiarity with the FOX News Media brands and their target audiences

ASSUMPTION: Candidates with a strong background in content marketing and leadership experience will be best suited for this role. Familiarity with the media industry and the FOX News Media brands is a plus.

πŸ’° Compensation & Benefits

Salary Range: $143,000.00 - $145,000.00 annually

Benefits:

  • Medical, Dental, and Vision Insurance
  • 401(k) Plan
  • Paid Time Off
  • Annual Discretionary Bonus

Working Hours: Full-time position, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on project needs

ASSUMPTION: The salary range provided is based on the job posting and is in line with industry standards for a Director-level role in content marketing. Benefits are standard for a full-time position with a large corporation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Media Production, specifically focused on broadcast and digital media

Company Size: 10,001+ employees, with a large presence in the media industry

Founded: Fox Corporation was founded in 2019, but its predecessor, 21st Century Fox, was founded in 2013

Company Description:

  • Fox News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International, and the newly announced platform FOX Weather
  • Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable
  • Owned by FOX Corporation, FOX News Media reaches 200 million people each month

Company Specialties:

  • Digital Media
  • Broadcast Media
  • Local News
  • Streaming Media
  • Advertising

Company Website: Fox Television Stations

ASSUMPTION: Fox Corporation is a large, well-established media company with a strong presence in the broadcast and digital media industries. Its FOX News Media division is a significant part of the company's operations.

πŸ“Š Role Analysis

Career Level: Director-level, with significant strategic and leadership responsibilities

Reporting Structure: This role will report directly to the Senior Vice President of Marketing and will oversee a team of content marketers, strategists, and creatives

Work Arrangement: On-site, with the possibility of occasional remote work for meetings or specific projects

Growth Opportunities:

  • Potential advancement to a Vice President or higher-level role within the marketing department
  • Expansion of responsibilities to include additional brands or platforms within the FOX News Media division
  • Opportunities to work on high-profile campaigns and initiatives that drive significant business impact

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and take on additional responsibilities as the company continues to grow and evolve.

🌍 Location & Work Environment

Office Type: Corporate office environment, with a focus on collaboration and teamwork

Office Location(s): 1211 Avenue of the Americas, New York, NY 10036, USA

Geographic Context:

  • New York City is a major media hub, with a vibrant and dynamic industry
  • The office is located in Midtown Manhattan, with easy access to public transportation and numerous amenities
  • The city offers a diverse range of cultural, entertainment, and dining options

Work Schedule: Full-time, with a standard workweek of Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on project needs

ASSUMPTION: The work environment is fast-paced and collaborative, with a focus on driving innovative and effective content marketing initiatives. The location in New York City offers numerous opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with a member of the HR team
  • In-depth interview with the hiring manager and/or other members of the marketing team
  • Presentation or case study component to assess strategic and creative thinking
  • Final interview with the Senior Vice President of Marketing or another senior leader

Key Assessment Areas:

  • Strategic thinking and content marketing expertise
  • Leadership and team management skills
  • Communication and presentation skills
  • Cultural fit and alignment with FOX News Media's values and mission

Application Tips:

  • Tailor your resume and cover letter to highlight your content marketing experience and leadership skills
  • Be prepared to discuss specific examples of your past accomplishments and how they relate to the responsibilities of this role
  • Research the FOX News Media brands and be ready to discuss how your ideas and strategies could drive their success

ATS Keywords: Content Marketing, Strategy, Team Leadership, Brand Positioning, Data-Driven Insights, Cross-Channel Optimization, Collaboration, Budget Management, Digital Marketing, SEO, Analytics, Creative Thinking, Storytelling, Communication, Presentation Skills, Stakeholder Engagement

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' strategic thinking, leadership skills, and cultural fit. Tailoring your application materials to highlight your relevant experience and accomplishments will be crucial for success.

πŸ› οΈ Tools & Technologies

  • Content Management Systems (e.g., WordPress, Drupal)
  • Analytics Tools (e.g., Google Analytics, Adobe Analytics)
  • Social Media Platforms (e.g., Facebook, Twitter, Instagram)
  • Project Management Tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary, but a strong proficiency in content management systems, analytics tools, and social media platforms is essential.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Fairness and Integrity
  • Collaboration and Teamwork
  • Innovation and Creativity
  • Accountability and Results-Driven

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Data-driven and strategic
  • Focused on driving business results

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you able to collaborate effectively with a diverse range of stakeholders?
  • Do you have a proven track record of driving business results through innovative and strategic content marketing initiatives?

ASSUMPTION: Candidates who are highly motivated, collaborative, and results-driven will be well-suited to the work style and cultural values of FOX News Media.

⚠️ Potential Challenges

  • Managing a team of content marketers, strategists, and creatives with diverse backgrounds and skillsets
  • Balancing the need for innovative and creative content with the requirement to drive measurable business results
  • Navigating a large, complex organization with multiple brands and platforms
  • Adapting to the fast-paced and dynamic nature of the media industry

ASSUMPTION: This role presents numerous challenges, but also offers significant opportunities for growth and impact. Candidates who are strategic, adaptable, and results-driven will be well-positioned to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Content Marketing Manager or Director role in other media or marketing organizations, but with a greater focus on strategic leadership and cross-platform content creation
  • In comparison to related roles, this position offers a unique opportunity to work with a wide range of brands and platforms within a single organization
  • Career progression in this role could lead to senior leadership positions within the marketing department or other areas of the organization

ASSUMPTION: This role offers a unique opportunity to work with a wide range of brands and platforms within a single organization, with significant potential for growth and advancement.

πŸ“ Sample Projects

  • Developing and executing a comprehensive content marketing strategy for a new streaming service launch
  • Creating and optimizing content for multiple platforms, including social media, blogs, and email campaigns, to drive brand awareness and engagement
  • Collaborating with cross-functional teams to create integrated marketing campaigns that leverage content to drive business results

ASSUMPTION: The specific projects for this role may vary, but will likely involve strategic planning, creative content development, and cross-functional collaboration to drive business results.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for FOX News Media?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the marketing team collaborate with other departments, such as product, sales, and editorial?
  • What opportunities are there for growth and advancement within the marketing department or the organization as a whole?
  • How does FOX News Media support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and strategic questions during the interview process will demonstrate your interest in the role and your commitment to driving success for the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the application link
  • Tailor your resume and cover letter to highlight your content marketing experience and leadership skills
  • Prepare a presentation or case study that demonstrates your strategic thinking and creative approach to content marketing
  • Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.