Director, Strategy (Brand Experience)

📌 Core Information

🔹 Job Title: Director, Strategy (Brand Experience)

🔹 Company: Huge Inc.

🔹 Location: Remote (United States)

🔹 Job Type: Full-time

🔹 Category: Strategy & Consulting

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (within the United States)

🚀 Job Overview

Key aspects of this role include:

• Leading brand and experience strategy initiatives across multiple lines of business.
• Building long-term, valuable relationships with clients and understanding their business problems.
• Developing strategy deliverables and shaping ideas that drive teams and clients to reach ambitious outcomes.
• Collaborating with creative, data, client services, and project management teams to integrate a cohesive, compelling vision.
• Working with research and data insights teams to understand performance and generate insights.

ASSUMPTION: This role requires a strategic thinker with a strong background in brand strategy, digital strategy, and user experience. The ideal candidate will have experience working with research and data insights teams and developing GTM plans.

📋 Key Responsibilities

✅ Lead and deliver brand and experience strategy, growth, and innovation work in close partnership with cross-functional teams.

✅ Support building long-term, valuable relationships with clients and demonstrate how strategy drives business growth.

✅ Develop strategy deliverables and shape ideas that help drive teams and clients to reach ambitious outcomes.

✅ Spend significant time with clients, gaining deep insight into client business problems and becoming a trusted thought partner and advisor to senior client executives.

✅ Work on cross-functional client and internal teams to integrate a cohesive, compelling vision to guide integrated and digital strategies.

✅ Lead the development of customer strategies and identify areas of opportunity. You’ll help build cases for ideas that produce growth, evolve our clients, and drive advocacy for them in the market.

✅ Be a key collaborator to creative teams, leading the development of inspired briefings, and providing strategic feedback throughout the creative process.

✅ Work closely with data teams to understand performance and generate insights, translating them into actionable outcomes.

✅ Participate in pitches and business development.

✅ Partner with client services and project management to grow key relationships and ensure client satisfaction.

ASSUMPTION: This role requires a strong understanding of market forces, consumer needs, and the ability to translate them into actionable strategies. The ideal candidate will be comfortable dealing with ambiguity and complexity and have excellent communication and presentation skills.

🎯 Required Qualifications

Education: Bachelor's degree in a related field (e.g., Marketing, Business, or Communications). Advanced degree preferred.

Experience: 10+ years leading strategic brand initiatives in an agency, consulting, or in-house role.

Required Skills:

• Proven experience in brand strategy, digital strategy, and user experience.
• Strong analytical thinking and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to work with research and data insights teams.
• Familiarity with GTM plans and digital product development.
• Strong interpersonal and collaboration skills.

Preferred Skills:

• Healthcare and Pharma category experience.
• Familiarity with AI.

ASSUMPTION: The ideal candidate will have a strong background in strategic planning, problem-solving, and program management. They will also have a deep appreciation for storytelling and design.

💰 Compensation & Benefits

Salary Range: $160,000 - $185,000 USD per year. This range is inclusive of the base salary only and does not include any other forms of compensation or benefits.

Benefits:

• Health, dental, and vision insurance.
• 401(k) plan with company match.
• Paid time off (vacation, sick, and holidays).
• Flexible work arrangements.
• Professional development opportunities.

Working Hours: Full-time (40 hours per week). This role may require occasional work outside of regular business hours to meet project deadlines.

ASSUMPTION: The salary range provided is inclusive of the base salary only and does not include any other forms of compensation or benefits. The actual salary may vary based on factors such as the candidate's depth of experience, qualifications, and local market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services. Huge Inc. specializes in business strategy, branding and brand experience, data science, research, user experience design, creative, technology, content, social media & communications, user relationship management, business consulting, innovation strategy, growth creation, product development, and Web3.

Company Size: 1,001-5,000 employees. As a mid-sized company, Huge Inc. offers a collaborative and dynamic work environment with ample opportunities for growth and development.

Founded: 1999. Huge Inc. was founded in Brooklyn, NY, and has since expanded to multiple locations across the United States and Europe.

Company Description:

• Huge Inc. is a design and technology company that creates innovative products and experiences to drive growth and efficiency for the world’s most ambitious brands.
• The company combines creative talent, its proprietary platform LIVE, and emerging technologies to uncover new sources of growth for its clients.
• Huge Inc. believes in creating intelligent, shoppable, and unique experiences for every brand.

Company Specialties:

• Business Strategy
• Branding and Brand Experience
• Data Science
• Research
• User Experience Design
• Creative
• Technology
• Content
• Social Media & Communications
• User Relationship Management
• Business Consulting
• Innovation Strategy
• Growth Creation
• Product Development
• Web3

Company Website: www.hugeinc.com

ASSUMPTION: Huge Inc. is committed to creating an inclusive employee experience for all. The company strongly supports diversity in the workforce and is an equal opportunity employer.

📊 Role Analysis

Career Level: Senior-level role with significant strategic responsibilities and the opportunity to lead cross-functional teams.

Reporting Structure: This role reports directly to the Global Head of Strategy and will work closely with various teams, including creative, data, client services, and project management.

Work Arrangement: Remote (within the United States). This role may require occasional travel for client meetings and team collaborations.

Growth Opportunities:

• Potential to lead and mentor junior strategists and team members.
• Opportunities to work on diverse projects across multiple lines of business.
• Possibility to take on additional responsibilities and advance within the organization.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on high-impact projects and collaborate with talented team members across various disciplines.

🌍 Location & Work Environment

Office Type: Remote (within the United States). Huge Inc. has multiple offices across the United States and Europe, but this role does not require regular on-site presence.

Office Location(s): 1 Dock, 72 Way, Brooklyn, NY 11205, US; 99 Clifton Street, London, England EC2A 4LG, GB; 1 N Dearborn St, Chicago, Illinois 60602, US; 2535 Brockton Dr, Austin, Texas 78758, US

Geographic Context:

• Huge Inc. has a strong presence in major metropolitan areas, providing ample opportunities for networking and collaboration with industry professionals.
• The company's remote work arrangement allows for greater flexibility and work-life balance.
• Huge Inc. is committed to creating an inclusive and barrier-free recruitment and selection process, as well as a work environment that supports diversity and inclusion.

Work Schedule: Full-time (40 hours per week). This role may require occasional work outside of regular business hours to meet project deadlines.

ASSUMPTION: Huge Inc.'s remote work arrangement and flexible work schedule allow for a better work-life balance and the ability to attract top talent from across the United States.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team.
• Behavioral and situational interview with the hiring manager and a member of the HR team.
• Final interview with key stakeholders, including senior leadership.
• Background check and reference check.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Communication and presentation skills.
• Ability to work with research and data insights teams.
• Familiarity with GTM plans and digital product development.
• Cultural fit and alignment with Huge Inc.'s values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your strategic approach to brand and experience strategy, as well as your ability to work with cross-functional teams.
• Showcase your understanding of the healthcare and Pharma category and how you've translated business objectives into resonant messaging and strategy in the past.

ATS Keywords: Brand Strategy, Digital Strategy, User Experience, Market Research, Data Insights, Creative Collaboration, Communication Skills, Healthcare Experience, Storytelling, Analytical Thinking, Client Relationship Management, Growth Strategy, Innovation

ASSUMPTION: Huge Inc. uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Project management tools (e.g., Asana, Trello, Jira)
• Data visualization tools (e.g., Tableau, Power BI)
• Design tools (e.g., Sketch, Figma, Adobe Creative Suite)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will be comfortable using various tools and technologies to facilitate collaboration and communication with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Curiosity
• Courage
• Craftsmanship

Work Style:

• Huge Inc. values a dynamic and collaborative work environment.
• The company encourages employees to take ownership of their work and contribute to the growth and success of the organization.
• Huge Inc. fosters a culture of continuous learning and professional development.

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you comfortable taking ownership of your work and contributing to the growth and success of the organization?
• Do you have a strong appreciation for storytelling and design, and are you eager to reimagine the user journey in the healthcare space?

ASSUMPTION: Huge Inc. values a diverse and inclusive work environment, and the ideal candidate will be able to thrive in a dynamic and collaborative setting while contributing to the growth and success of the organization.

⚠️ Potential Challenges

• This role requires a strong understanding of the healthcare and Pharma category, as well as the ability to translate business objectives into resonant messaging and strategy.
• The ideal candidate will be comfortable dealing with ambiguity and complexity and have excellent communication and presentation skills.
• This role may require occasional travel for client meetings and team collaborations.
• The remote work arrangement may present challenges in terms of communication and collaboration with cross-functional teams.

ASSUMPTION: The ideal candidate will be able to navigate these challenges and thrive in a dynamic and collaborative work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on brand and experience strategy within the healthcare and Pharma category.
• Industry-specific context: The healthcare and Pharma category is complex and rapidly evolving, requiring a strong understanding of market forces and consumer needs.
• Career path comparison: This role offers significant growth opportunities for the right candidate, including the chance to work on high-impact projects and collaborate with talented team members across various disciplines.

ASSUMPTION: This role offers a unique opportunity to work on brand and experience strategy within the healthcare and Pharma category, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing a comprehensive brand strategy for a major healthcare organization, including brand positioning, messaging, and visual identity.
• Conducting market research and analysis to identify areas of opportunity for a healthcare product launch.
• Leading a cross-functional team to develop and implement a digital product strategy for a healthcare client, including user experience design, product development, and go-to-market planning.

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Huge Inc. support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Huge Inc. approach diversity, equity, and inclusion in the workplace?
• What are the biggest challenges facing the healthcare and Pharma category, and how can this role help address them?

ASSUMPTION: These key questions will help you better understand the role, the team, and the company culture, as well as the challenges and opportunities facing the healthcare and Pharma category.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interviews by researching Huge Inc. and the healthcare and Pharma category, and be ready to discuss your strategic approach to brand and experience strategy.
• If selected, be prepared to provide examples of your work and how you've translated business objectives into resonant messaging and strategy in the past.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.