🔹 Job Title: Director, Subscriber Acquisition (Hulu)
🔹 Company: The Walt Disney Company
🔹 Location: Santa Monica, CA, USA
🔹 Job Type: Full Time, Hybrid (4 days on-site)
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with planned office move to Burbank, CA in 2026)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with a strong operational background, capable of balancing both high-level strategy and tactical execution. The ideal candidate will have a deep understanding of performance marketing channels and a passion for driving growth through data-driven insights.
✅ Serve as the strategic leader and voice of all Performance Media initiatives within the company.
✅ Set the short- and long-term strategy for all Paid Media activities designed to create demand and adoption of Hulu’s subscription services.
✅ Own Hulu’s performance media mix and channel optimization efforts to drive efficient acquisition at scale.
✅ Remain accountable for ensuring all media budgets are strategically aligned and optimized toward business goals including driving paid adds, engaged subscribers, delivering media efficiency and ROAS.
✅ Partner with Finance and Marketing Analytics teams to build, monitor and refine annual and monthly subscriber forecasts.
✅ Manage and track media budgets, forecasts and reporting, partnering with Marketing Finance on pacing, efficiency updates and actualizations.
✅ Own Hulu's media experimentation strategy and iterative roadmap focused on driving incremental subscribers to the service.
✅ Partner with Product and Product Marketing to create and track a seamless and effective full funnel customer journey.
✅ Collaborate with Brand and Originals teams to develop integrated plans with optimal media mix between upper & lower funnel tactics.
✅ Serve as the leader, manager and coach for the entire Subscriber Acquisition marketing team.
✅ Lead and manage mix of in-house and agency teams, ensuring alignment with Hulu and the broader Disney Streaming goals.
✅ Manage the in-house Ad Operations and Marketing Technology teams, overseeing programmatic/digital ad operations, audience distribution, pixel and tag management, CAPI implementation, and new technology vetting and implementation.
✅ Act as the marketing team’s expert in product, marketing technology, privacy regulations and impact to data availability.
✅ Collaborate with Growth leaders across Disney LOBs to share best practices, engage new media partners, or partner on joint test & learn plans.
✅ Own creation of materials across all leadership needs inclusive of budget scenarios and business unit education.
✅ Act as a true subject matter expert, educating stakeholders across the organization with key recommendations, campaign results, new projects and best practices.
✅ Partner with Marketing Analytics to build out Hulu’s marketing attribution capabilities, including refining and enhancing Hulu’s media mix models.
✅ Partner with Analytics & Data to build dashboards and regular reporting.
✅ Oversee and approve creative strategy and asset rotation aligning with Hulu’s title priorities and strongest acquisition drivers.
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration. The ideal candidate will be comfortable working in a dynamic and evolving environment, with a strong ability to adapt and pivot as needed.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in performance marketing, ideally in Subscription & DTC businesses
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in performance marketing, with a proven track record of driving growth and optimizing media spend. They will be comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams.
Salary Range: $151,000 to $202,500 per year (based on location and experience)
Benefits:
Working Hours: Full-time, with a planned office move to Burbank, CA in 2026
ASSUMPTION: The salary range provided is an estimate based on the job posting and industry standards for similar roles. The actual salary offered may vary depending on the candidate’s experience, skills, and other factors.
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1992
Company Description:
Company Specialties:
Company Website: careers.disneylandparis.com
ASSUMPTION: The Walt Disney Company is a large, well-established organization with a strong brand and a diverse range of businesses. Applicants can expect a structured, hierarchical work environment with clear career paths and opportunities for growth.
Career Level: Senior Management
Reporting Structure: This role reports directly to the Senior Vice President, Marketing at Hulu
Work Arrangement: Hybrid (4 days on-site, currently in Santa Monica, CA, with a planned office move to Burbank, CA in 2026)
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Hulu’s subscriber acquisition strategy and work closely with senior leadership.
Office Type: Corporate office with a casual, creative atmosphere
Office Location(s): Santa Monica, CA (with a planned move to Burbank, CA in 2026)
Geographic Context:
Work Schedule: Full-time, with a planned office move to Burbank, CA in 2026
ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be able to thrive in a hybrid work setting. The cost of living in Santa Monica is high, so applicants should be prepared for a higher cost of living compared to other areas in the United States.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Performance Marketing, Paid Media, Subscriber Acquisition, Media Strategy, Data Analysis, Team Leadership, Marketing Technology, Hulu, The Walt Disney Company
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate’s strategic thinking, data analysis, and leadership skills. Applicants should be prepared to discuss their approach to performance marketing and media strategy in detail.
ASSUMPTION: The ideal candidate will have experience working with a variety of marketing platforms, data visualization tools, and collaboration tools. Familiarity with Hulu’s specific tech stack is a plus but not required.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be able to thrive in a collaborative, cross-functional work setting. The ideal candidate will be data-driven, creative, and results-oriented, with a strong ability to balance strategic thinking with tactical execution.
ASSUMPTION: The ideal candidate will be comfortable working in a complex, dynamic environment and be able to balance short-term performance goals with long-term strategic objectives. They will have strong project management and budget management skills, as well as the ability to adapt and pivot as needed.
ASSUMPTION: This role offers a unique opportunity to drive subscriber acquisition strategy for a high-profile streaming service, with significant growth potential and the chance to work closely with senior leadership. Applicants should be comfortable working in a dynamic, evolving environment and be able to thrive in a role with a broad scope of responsibilities.
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and be able to demonstrate their ability to drive results and improve performance in a dynamic, evolving environment.
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the team dynamics, collaboration opportunities, and growth potential within the role. They should also be prepared to discuss their approach to performance marketing, media strategy, and team leadership in detail.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.