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Director, Subscription Acquisitions & Strategic Partnerships

NBCUniversal
Full-time
On-site
Orlando, Florida, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director, Subscription Acquisitions & Strategic Partnerships

πŸ”Ή Company: NBCUniversal

πŸ”Ή Location: Orlando, Florida, United States

πŸ”Ή Job Type: Full-time, Hybrid (3 days on-site)

πŸ”Ή Category: Entertainment Providers

πŸ”Ή Date Posted: April 8, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading day-to-day management and strategy of multiple direct-to-consumer products & services
  • Focusing on member acquisition for DTC subscription products
  • Sourcing external partners to broker relationships for DTC subscription products
  • Reporting and presenting on performance to varied executive audiences
  • Collaborating with cross-functional teams to lead projects forward

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Deliver business results against member acquisition and partnership goals and overall budget management

βœ… Create defined strategies based on performance goals to align with budget goals

βœ… Procure new and maintain new partnerships to grow acquisitional opportunities

βœ… Report and present on performance with expertise to varied executive audiences

βœ… Effectively partner with cross-functional teams to lead projects forward in accordance with established goals

βœ… Demonstrate a strong understanding of marketing strategies to collaborate on the planning and execution of performance-driving campaigns

βœ… Act as an owner, represent DTC as a strong communicator, with the ability to articulate your point-of-view, engage in fact-based discourse, collaborate, compromise, and bridge gaps across teams and stakeholders at every level

βœ… Other duties and responsibilities as assigned by leadership

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management, requiring strong organizational and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 5+ years of relevant experience, preferably working in product lifecycle management, subscription services, product marketing, or related industries

Required Skills:

  • Sound business acumen with a desire to develop and build new programs and processes
  • Experience in driving sales directly from consumers
  • Prioritize multiple projects and thrive in a dynamic collaborative corporate environment that adapts as business needs change
  • Lead in cross-functional projects to move priorities forward to meet goals
  • Experience in launching performance-driven acquisition campaigns
  • Effectively communicate the business story using data-driven insights
  • Comfortable creating and maintaining external partnership relationships
  • Actionable knowledge of website analytics tools (e.g., Google Analytics, Optimize, WebTrends) and Business Intelligence software
  • Experience with Excel in creating charts, pivot tables, and utilizing formulas for data management and presentation purposes.
  • A strategic problem-solver with adept analytical and critical thinking skills
  • Leadership-minded, self-motivated, and driven to promote products and exceed goals

Preferred Skills:

  • Experience in leading and managing a team
  • Comprehensive understanding of sales development/lead generation techniques, marketing-sales funnel optimization, and customer lifecycle marketing

ASSUMPTION: Candidates should have a strong background in marketing, sales, or a related field, with a proven track record of driving results and managing partnerships.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director-level role in the Entertainment industry in Orlando, FL)

Benefits:

  • Comprehensive health, dental, and vision plans
  • 401(k) with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts on NBCUniversal products and services
  • Tuition reimbursement and professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement (3 days on-site)

ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees

Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by NBC.

Company Description:

  • NBCUniversal creates world-class content, distributing it across various platforms, including film, television, streaming, and theme parks.
  • The company owns and operates leading entertainment and news brands, such as NBC, NBC News, MSNBC, CNBC, Telemundo, and Peacock.
  • NBCUniversal is committed to fostering a diverse, equitable, and inclusive culture, reflecting the current and ever-changing face of the world.

Company Specialties:

  • Content creation and distribution
  • Theme parks and consumer experiences
  • News and entertainment broadcasting
  • Streaming services

Company Website: NBCUniversal.com

ASSUMPTION: NBCUniversal is a large, well-established company with a diverse range of brands and content, offering numerous opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Director

Reporting Structure: This role reports to the Sr. Director, Subscription Acquisitions and Strategic Partnerships.

Work Arrangement: Hybrid (3 days on-site in Orlando, FL)

Growth Opportunities:

  • Potential to lead and manage a team in the future
  • Opportunities to work on high-impact projects and initiatives
  • Chance to collaborate with various teams and stakeholders, expanding professional network

ASSUMPTION: This role offers opportunities for career growth and development within NBCUniversal's Direct-to-Consumer team.

🌍 Location & Work Environment

Office Type: Hybrid (3 days on-site)

Office Location(s): 7580 Golf Channel Drive, Orlando, Florida, United States

Geographic Context:

  • Orlando, FL is a major city in the United States, known for its theme parks and entertainment industry.
  • The city offers a diverse range of cultural, recreational, and dining options.
  • Orlando has a subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement (3 days on-site)

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the hiring team
  • Final interview with the Sr. Director, Subscription Acquisitions and Strategic Partnerships

Key Assessment Areas:

  • Strategic thinking and problem-solving
  • Communication and presentation skills
  • Partnership management and relationship-building
  • Data analysis and interpretation

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role.
  • Prepare examples of your experience driving sales, managing partnerships, and launching performance-driven acquisition campaigns.
  • Research NBCUniversal's company culture and values to demonstrate your fit for the organization.

ATS Keywords: Subscription Acquisitions, Strategic Partnerships, Member Acquisition, Product Lifecycle Management, Marketing Strategies, Cross-Functional Collaboration, Performance Campaigns, Data-Driven Insights, Partnership Management, Excel Proficiency, Strategic Problem Solving, Leadership

ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Analytics
  • Optimize (Google's website optimization platform)
  • WebTrends (web analytics and marketing optimization platform)
  • Business Intelligence software (e.g., Tableau, Power BI)

ASSUMPTION: Proficiency in Microsoft Office Suite and relevant analytics and BI tools is required for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Inclusion: NBCUniversal strives to create an inclusive environment where everyone feels supported, embraced, and heard.
  • Excellence: The company aims to deliver world-class content and experiences, driving results through innovation and creativity.
  • Integrity: NBCUniversal upholds the highest ethical standards, fostering a culture of trust and accountability.

Work Style:

  • Collaborative: This role requires working effectively with various teams and stakeholders.
  • Data-driven: Decisions are based on data analysis and insights.
  • Adaptable: The dynamic nature of the entertainment industry requires flexibility and adaptability.

Self-Assessment Questions:

  • How have you demonstrated your ability to build and maintain external partnerships in previous roles?
  • Can you provide an example of a time when you drove sales directly from consumers, and what strategies did you use?
  • How do you approach data analysis and interpretation to inform business decisions?

ASSUMPTION: NBCUniversal values candidates who align with their commitment to inclusion, excellence, and integrity, and who can thrive in a collaborative, data-driven, and adaptable work environment.

⚠️ Potential Challenges

  • Managing multiple projects and priorities in a dynamic environment
  • Balancing on-site and remote work effectively in a hybrid arrangement
  • Navigating a large, complex organization with various teams and stakeholders
  • Adapting to the evolving entertainment industry and changing consumer behaviors

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on member acquisition and strategic partnerships for direct-to-consumer products.
  • Industry-specific context: The entertainment industry is highly competitive and dynamic, requiring constant innovation and adaptation.
  • Career path comparison: This role offers opportunities for career growth and development within NBCUniversal's Direct-to-Consumer team.

ASSUMPTION: This role offers unique opportunities and challenges specific to the entertainment industry and NBCUniversal's Direct-to-Consumer team.

πŸ“ Sample Projects

  • Developing and executing a performance-driven acquisition campaign for a new direct-to-consumer product
  • Negotiating and managing external partnerships to drive member acquisition and retention
  • Analyzing and interpreting data to inform business decisions and strategy

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Direct-to-Consumer team?
  • How does this role contribute to NBCUniversal's overall strategy and goals for direct-to-consumer products?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does NBCUniversal support the growth and development of its employees?
  • What are the most rewarding and challenging aspects of working in the entertainment industry, specifically in a direct-to-consumer role?

ASSUMPTION: These questions help applicants understand the role's context, priorities, and the company's culture and support for employee growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role.
  • Prepare examples of your experience driving sales, managing partnerships, and launching performance-driven acquisition campaigns.
  • Research NBCUniversal's company culture and values to demonstrate your fit for the organization.
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.