📌 Core Information
🔹 Job Title: Director, US Marketing, Melanoma Opinion Leader Program
🔹 Company: Iovance Biotherapeutics Inc
🔹 Location: Remote
🔹 Job Type: Other
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing promotional medical education strategies and tactics for AMTAGVI, the only FDA-approved T cell therapy for metastatic melanoma.
- Partnering with cross-functional teams, including US Sales, Commercial Operations, Medical, Regulatory Affairs, and Legal, to achieve marketing goals.
- Leveraging entrepreneurial spirit to contribute to the first-in-class launch of an innovative cell therapy for metastatic melanoma.
- Reporting to the Senior Director of Marketing and managing a medical communications agency and budget for branded melanoma educational tactics.
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and a deep understanding of the metastatic melanoma landscape.
📋 Key Responsibilities
✅ Lead the Melanoma KOL engagement strategy and tactical execution
✅ Manage the medical communications agency and budget for branded melanoma educational tactics
✅ Develop and execute advisory board strategy, KOL mapping and engagement, and medical education promotional programming to educate HCPs and patients on AMTAGVI in melanoma
✅ Develop and manage the US promotional speaker bureau
✅ Develop and co-lead medical congress strategy and execution plans in partnership with cross-functional colleagues
✅ Partner with Medical Affairs to provide commercial perspective on publications, scientific communications, and real-world evidence/ HEOR data generation
✅ Partner with Business Analytics and Insights on market research to support HCP branded tactic development, market research, and competitive intelligence
✅ Ensure all marketing activities are in compliance with regulatory and legal requirements
ASSUMPTION: This role requires a strong understanding of regulatory compliance and the ability to work effectively with legal and regulatory affairs teams.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or related fields
Experience: 8+ years of relevant marketing or related healthcare experience
Required Skills:
- Proven ability to work with cross-functional teams or workgroups
- Strong strategic thinker with the ability to formulate, develop, and execute strategy
- Intellectually curious with the ability to process a great deal of information in a fast-paced environment
- Excellent interpersonal skills with the ability to lead, interact with, focus, resolve conflict, and drive consensus among individuals from various cultures and disciplines
- Strong team player and motivated individual contributor
- Results-oriented with a sense of urgency
- Excellent communication skills with an ability to efficiently and productively communicate orally and in writing
Preferred Skills:
- An advanced science degree such as MD, PharmD, PhD or an advanced business degree such as an MBA
- Experience in metastatic melanoma
- Cell Therapy experience
- Hospital sales or marketing experience
ASSUMPTION: Candidates with experience supporting the launch of one of the 10 FDA-approved products for metastatic melanoma or with prior Cell Therapy Opinion Leader Programming experience are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 (Based on industry standards for a Director-level role in Biotechnology with 10+ years of experience and a remote work arrangement)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time (40 hours per week) with a flexible work arrangement (remote OK)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Iovance Biotherapeutics is a biotechnology company focused on developing and delivering tumor infiltrating lymphocyte (TIL) therapies for patients with cancer. They are pioneering a transformational approach to cure cancer by harnessing the human immune system’s ability to recognize and destroy diverse cancer cells in each patient.
Company Size: Iovance has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Iovance was founded in 2007 and is headquartered in San Carlos, California, with additional locations in Tampa, Florida, and Philadelphia, Pennsylvania.
Company Description:
- Iovance is committed to continuous innovation in cell therapy, including gene-edited cell therapy, to extend and improve life for patients with cancer.
- The company is adding to its talented team as it executes its commercial launch, advances its research and development efforts, and builds its internal manufacturing capabilities.
- Iovance is an equal-opportunity employer and welcomes applicants from diverse backgrounds.
Company Specialties:
- Immuno Oncology
- Autologous Cell Therapy
- Tumor Infiltrating Lymphocytes (TIL)
- Novel Cancer Immunotherapies
- and cell therapy
Company Website: http://www.iovance.com/
ASSUMPTION: Iovance Biotherapeutics is a well-established company with a strong focus on innovation and patient-centric care in the biotechnology industry.
📊 Role Analysis
Career Level: This role is at the Director level, reporting to the Senior Director of Marketing, and offers significant strategic and operational responsibilities.
Reporting Structure: The Director will oversee a medical communications agency and manage the US promotional speaker bureau, with potential opportunities to build and lead a team as the company grows.
Work Arrangement: This role offers a flexible work arrangement, with the opportunity to work remotely.
Growth Opportunities:
- As Iovance continues to grow and expand its product pipeline, there will be opportunities for the Director to take on additional responsibilities and advance their career within the company.
- The successful candidate will have the opportunity to work closely with senior leadership and contribute to strategic decision-making processes.
ASSUMPTION: This role offers a unique opportunity to join a growing biotechnology company at a critical stage in its development and contribute to its long-term success.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from one of Iovance's office locations)
Office Location(s): San Carlos, California; Tampa, Florida; Philadelphia, Pennsylvania; Amsterdam, Netherlands
Geographic Context:
- The remote work arrangement allows for flexibility and the ability to work from various locations within the United States.
- Iovance's office locations are in major metropolitan areas with access to amenities and cultural attractions.
Work Schedule: Full-time (40 hours per week) with a flexible work arrangement (remote OK)
ASSUMPTION: The remote work arrangement may require occasional travel for meetings, conferences, and other business-related activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Behavioral and situational interviews with the hiring manager and team members
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Industry knowledge and understanding of the metastatic melanoma landscape
- Leadership and team-building skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume, with a focus on strategic thinking, cross-functional collaboration, and regulatory compliance.
- Tailor your cover letter to demonstrate your understanding of Iovance's mission and the specific requirements of the role.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role.
- Research Iovance's company culture and values to ensure a strong fit and to demonstrate your enthusiasm for the opportunity.
ATS Keywords: Marketing, Cell Therapy, Melanoma, KOL Engagement, Medical Education, Cross-Functional Collaboration, Strategic Thinking, Interpersonal Skills, Team Player, Communication Skills, Market Research, Regulatory Compliance, Budget Management, Advisory Board Strategy, Data Analysis, Problem Solving
ASSUMPTION: Iovance uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in these tools is not required, but candidates with experience in these areas may have an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Iovance is committed to putting patients first in all aspects of its work.
- Collaborative: Iovance fosters a culture of teamwork and collaboration to achieve its goals.
- Innovative: Iovance encourages creativity and continuous learning to drive progress in the field of cell therapy.
Work Style:
- Strategic: Iovance values strategic thinking and problem-solving to tackle complex challenges in the biotechnology industry.
- Cross-functional: Iovance encourages collaboration and communication across different departments and teams to achieve its objectives.
- Patient-focused: Iovance prioritizes the needs and well-being of its patients in all its decision-making processes.
Self-Assessment Questions:
- How do you align with Iovance's patient-centric value, and can you provide an example of a time when you put patients first in your work?
- How comfortable are you working in a collaborative environment, and can you describe a situation where you successfully collaborated with a diverse team to achieve a common goal?
- How do you approach continuous learning and innovation in your role, and can you share an example of a time when you drove progress through strategic thinking and problem-solving?
ASSUMPTION: Iovance places a strong emphasis on cultural fit and seeks candidates who align with its core values and work style.
⚠️ Potential Challenges
- The role may require occasional travel, which could be a challenge for candidates who prefer a fully remote work arrangement.
- The fast-paced nature of the biotechnology industry may present challenges for candidates who prefer a more stable and predictable work environment.
- The role may require working with complex data and regulatory requirements, which could be challenging for candidates without relevant experience.
- The competitive nature of the biotechnology industry may present challenges for candidates who prefer a less competitive work environment.
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in a dynamic and competitive work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on opinion leader programming for metastatic melanoma, but it shares similarities with other marketing roles in the biotechnology industry, such as:
- Senior Manager, Medical Affairs
- Director, Market Access
- Senior Manager, Commercial Operations
- These roles may have different responsibilities and reporting structures, but they share a common focus on strategic thinking, cross-functional collaboration, and regulatory compliance.
- The industry-specific context for this role is the biotechnology industry, which is characterized by rapid innovation, intense competition, and a strong focus on regulatory compliance.
ASSUMPTION: Candidates with experience in similar roles or industries may have an advantage in the application process, but Iovance welcomes applicants from diverse backgrounds.
📝 Sample Projects
- Developing and executing a KOL engagement strategy for a new FDA-approved T cell therapy for metastatic melanoma
- Managing a medical communications agency and budget for branded melanoma educational tactics
- Partnering with cross-functional teams to develop and execute medical congress strategy and execution plans
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Director may undertake in this role. The specific projects and initiatives may vary depending on the company's priorities and the Director's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for its TIL therapy platform and how this role contributes to that vision?
- How does Iovance support the professional development and growth of its employees, particularly in marketing and commercial roles?
- Can you provide an example of a time when Iovance successfully navigated a regulatory challenge, and how did the company's culture and values contribute to that success?
- How does Iovance measure the success of its marketing initiatives, and how does the company use data and analytics to inform its strategies?
- What are the biggest challenges facing the biotechnology industry in the next 5-10 years, and how is Iovance positioning itself to address these challenges?
ASSUMPTION: These interview questions are designed to help candidates assess the fit of the role and the company with their personal and professional goals, as well as to gain insights into Iovance's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and achievements, with a focus on strategic thinking, cross-functional collaboration, and regulatory compliance.
- Write a cover letter that demonstrates your understanding of Iovance's mission and the specific requirements of the role.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role.
- Research Iovance's company culture and values to ensure a strong fit and to demonstrate your enthusiasm for the opportunity.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
