🔹 Job Title: Director, US OTC Marketing
🔹 Company: Alcon
🔹 Location: Fort Worth, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 19, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive growth for multiple brand portfolios.
✅ Leads our Integrated Business Planning and Long-Range Strategic Planning processes, including partnering with Global Franchise and Cross-Functional Leadership to set and align goals, target audiences, portfolio funding needs, and operational/executional plan
✅ Guides, coaches, and supports a multi-level team of high-performance marketers to ensure they meet or exceed their development and business objectives
✅ Ensures team is actively managing budget and resources to maximize efficiency and measure ROI / investment contribution to growth
✅ Partners with Strategy & Insights team to track key metrics, identifying areas of strategic and tactical optimizations
✅ Models collaboration by partnering agencies, sales, operations, regulatory, legal, medical, customer service and others to ensure efficient activation
✅ Motivates and leads multiple agencies to collaboratively develop and execute best-in-class creative and go-to-market plans
✅ Ensures consistent delivery of branding and messaging across a complex multi-channel marketing plan
✅ Leverages strong written and verbal communication skills to regularly present plan and performance to Sr. Leadership
✅ Exhibits proficiency in analytical skills, financial acumen, and intellectual curiosity by leveraging data and dashboards to tell a story of business performance and as basis for decision making
✅ Develops a deep understanding of market, industry, and customer/consumer dynamics
✅ Partners with Strategy & Insights team to develop and align learning plan, insight identification, and insight translation to business-driving action
ASSUMPTION: This role involves a high degree of strategic planning, team leadership, and cross-functional collaboration to drive brand growth and market success.
Education: Bachelor’s Degree, ideally MBA, in Marketing or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
Experience: 10 Years of Relevant CPG and/or Consumer Healthcare Marketing Experience, with 6 Years of Demonstrated Leadership
Required Skills:
Preferred Skills:
ASSUMPTION: Given the strategic nature of this role, candidates with a strong marketing background, proven leadership skills, and experience in CPG or Consumer Healthcare are most likely to succeed.
Salary Range: $150,000 - $200,000 per year (Estimated based on industry standards for a Director-level role in Marketing with 10+ years of experience in the CPG or Consumer Healthcare industry in the United States)
Benefits:
Working Hours: Exempt (Full-Time)
ASSUMPTION: The estimated salary range is based on industry standards for a Director-level role in Marketing with the required experience level. Actual compensation may vary based on factors such as performance, skills, and market conditions.
Industry: Alcon is a global leader in eye care, dedicated to helping people see brilliantly. They operate in the pharmaceutical manufacturing industry.
Company Size: Alcon has 11-50 employees at their Großwallstadt, Germany location, but is a global organization with a significant presence in the United States.
Founded: Alcon was founded in 1945 and has since grown into a prominent player in the eye care market.
Company Description:
Company Specialties:
Company Website: http://www.cibavision.de
ASSUMPTION: Alcon's focus on innovation, progress, and bold action drives their success in the eye care industry. Their robust benefits package reflects their commitment to employee well-being and satisfaction.
Career Level: This role is at the Director level, reporting directly to the Sr. Leadership team within the OTC Eyecare Marketing department.
Reporting Structure: The Director will oversee and guide a multi-level team of high-performance marketers, with the potential to manage additional team members or departments in the future.
Work Arrangement: This role is on-site, with a 5% domestic travel requirement.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand team management responsibilities and develop key skills in strategic planning and leadership.
Office Type: Alcon's Fort Worth, Texas office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Fort Worth - Main
Geographic Context:
Work Schedule: Exempt (Full-Time)
ASSUMPTION: Alcon's Fort Worth office provides a modern, collaborative work environment that supports innovation and productivity. The city of Fort Worth offers a high quality of life and numerous cultural and entertainment options.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Leadership, Strategic Planning, Budget Management, Cross-Functional Collaboration, Analytical Skills, Consumer Insights, Brand Management, Team Development, Performance Tracking, Creative Development, Market Understanding, Operational Planning, Cross-Functional Leadership, ROI Measurement
ASSUMPTION: Alcon's interview process is designed to assess candidates' strategic thinking, leadership, and cross-functional collaboration skills, as well as their ability to drive brand growth and market success.
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be easily adapted by candidates with relevant experience.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Alcon values candidates who are patient-centric, bold, inclusive, and performance-driven, with a strong work ethic and a commitment to innovation and results.
ASSUMPTION: This role presents unique challenges related to managing multiple brand portfolios, collaborating with cross-functional teams, and adapting to the dynamic eye care industry.
ASSUMPTION: This role is unique in its focus on strategic planning, team leadership, and cross-functional collaboration to drive brand growth and market success in the eye care industry.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of the work required in this role.
ASSUMPTION: These interview questions are designed to provide insight into the team structure, company culture, and performance expectations for this role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.