Director, Video and Content

📌 Core Information 🔹 Job Title: Director, Video and Content 🔹 Company: Ziff Davis Shopping 🔹 Location: Austin, Texas 🔹 Job Type: Full-Time 🔹 Category: Video Production & Content Creation 🔹 Date Posted: July 10, 2025 🔹 Experience Level: 10+ years 🔹 Remote Status: Hybrid (2 days on-site, 3 days remote) 🚀 Job Overview Key aspects of this role include: - Leading the creative and operational direction of Ziff Davis Shopping’s video ecosystem - Overseeing video development across all marketing touchpoints, from short-form video to branded series - Collaborating with cross-functional leaders to deliver high-impact campaigns and always-on video content - Championing a social-first creative culture within the brand team - Serving as the face of video strategy internally and externally ASSUMPTION: This role requires a strategic and creatively driven leader with a strong understanding of platform-native video formats and experience leading creative teams across various platforms. 📋 Key Responsibilities ✅ Creative Vision and Strategy: - Set and own the end-to-end vision for Ziff Davis Shopping’s video content strategy - Develop and maintain a video content roadmap that aligns with brand campaigns, CPV monetization goals, affiliate growth, and user acquisition Video Development and Production: - Oversee video development across all marketing touchpoints, including short-form video (Reels, TikTok, Shorts), branded series, site/syndicated video content, and campaign storytelling - Lead a high-performing team of video producers, editors, on-camera hosts, and hybrid content creators Collaboration and Partnership: - Collaborate deeply with the Director of Social and Director of Branded Content to align on pitch strategy, production capabilities, and content distribution - Work closely with the Sales, Performance Marketing, Product, and Branded Content teams to deliver high-impact campaigns and always-on video content Team Leadership and Management: - Lead, mentor, and grow a team of video professionals, fostering a creative and collaborative work environment - Manage on-camera talent and creator networks, if applicable ASSUMPTION: The ideal candidate will have experience managing on-camera talent and be comfortable leading through collaboration in a cross-functional, fast-paced environment. 🎯 Required Qualifications Education and Experience: - 8-12+ years of experience leading video content, digital storytelling, or branded production studios in a media, consumer, or affiliate/ecommerce company - Proven track record of producing and managing both organic and monetized video content that drives measurable engagement or revenue Skills and Competencies: - Deep fluency in platform-native video formats (TikTok, IG Reels, YouTube Shorts) and experience leading creative teams across these platforms - Strong creative vision paired with operational and business acumen; understands how content converts - Experience managing on-camera talent and creator networks (a plus) - Passion for the retail, CPG, or savings/commerce space (preferred) 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for a Director-level role in the video content and digital storytelling field) Benefits: - Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) - Flexible Vacation / Paid Time Off - Charitable Giving Programs that include Paid Time off to volunteer and donation match - Family Planning Programs like MAVEN Fertility Concierge - Pregnancy and Paid Parental Leave (up to 16 weeks) - 401K savings plan with employer match - Employee stock purchase program (ESPP) - Wellness Programs: Gym reimbursement, Lose It! and Calm subscriptions - Hybrid, Remote and Flexible work arrangements - Diverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you! Working Hours: Full-time (40 hours per week) with flexible scheduling options ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the video content and digital storytelling field. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Online Audio and Video Media Company Size: 201-500 employees Founded: 1920 (as Ziff Davis, Inc.) Company Description: Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brands in France (Ma-Reduc and Poulpeo) and the UK (Voucher Codes). Ziff Davis Shopping is a business unit of Ziff Davis, Inc. Company Specialties: - Retail and ecommerce savings platforms - Cash back and reward programs - Coupon and discount codes - Tech and gaming deals - Cashback browser extensions Company Website: ASSUMPTION: Ziff Davis Shopping is a well-established company with a strong presence in the online retail and savings space. They offer a comprehensive suite of brands and services to help consumers save money and merchants reach a wider audience. 📊 Role Analysis Career Level: Senior-level role with significant strategic and leadership responsibilities Reporting Structure: Reports directly to the Vice President of Brand Marketing or a similarly senior role within the organization Work Arrangement: Hybrid (2 days on-site, 3 days remote) with flexible scheduling options to accommodate team meetings and collaboration Growth Opportunities: - Potential to grow into a VP or C-level role within the video and content department or the broader organization - Opportunities to expand the video and content team and oversee additional departments or brands - Possibility to shape the future of Ziff Davis Shopping’s video and content strategy and make a significant impact on the company’s growth and success ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their team, influence the company’s video and content strategy, and advance their career within the organization. 🌍 Location & Work Environment Office Type: Hybrid (combination of on-site and remote work) Office Location(s): - 114 5th Ave, 15th floor, New York, New York 10011, US (Headquarters) - 7801 N. Capital of Texas Hwy, Suite 300, Austin, Texas 78731, US (Primary location for this role) Geographic Context: - Austin, Texas: A vibrant, growing city with a thriving tech industry, known for its live music scene, outdoor activities, and diverse food culture - Close proximity to major tech companies and startups, offering ample networking and collaboration opportunities Work Schedule: - Full-time (40 hours per week) with flexible scheduling options to accommodate team meetings and collaboration - Core hours: 9:00 AM - 5:00 PM CST (with some flexibility for remote work) ASSUMPTION: The Austin office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and networking within the tech and media industries. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen with the hiring manager or a member of the HR team 3. In-depth video interview with the hiring manager and other team members 4. Final video interview with senior leadership or the VP of Brand Marketing Key Assessment Areas: - Creative vision and strategic thinking - Understanding of platform-native video formats and trends - Experience leading and managing creative teams - Ability to collaborate effectively with cross-functional teams - Knowledge of the retail, CPG, or savings/commerce space Application Tips: 1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role 2. Include a link to your portfolio or profile showcasing your video content and digital storytelling work 3. Prepare examples of your past video campaigns, their impact, and any relevant metrics 4. Research Ziff Davis Shopping and the retail/ecommerce industry to demonstrate your understanding of the company and its competitors 5. Practice common interview questions and be prepared to discuss your creative vision and strategic approach to video content ATS Keywords: Video Content, Digital Storytelling, Platform-Native Video, Branded Production, Creative Vision, Operational Acumen, Cross-Functional Collaboration, Retail, Ecommerce, CPV, Engagement, Revenue Growth ASSUMPTION: The interview process for this role will focus on assessing the candidate’s creative vision, strategic thinking, and leadership skills, as well as their understanding of the retail and ecommerce industries and platform-native video formats. 🛠️ Tools & Technologies - Video editing and production software (e.g., Adobe Premiere Pro, Final Cut Pro, Avid Media Composer) - Social media platforms (e.g., TikTok, Instagram, YouTube) - Project management tools (e.g., Asana, Trello, JIRA) - Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace) - Analytics and reporting tools (e.g., Google Analytics, Facebook Insights, YouTube Analytics) ASSUMPTION: The ideal candidate will have experience working with industry-standard video editing and production software, as well as relevant social media platforms and analytics tools. Familiarity with project management and collaboration tools is also beneficial. 👔 Cultural Fit Considerations Company Values: - Customer-centric: We put our customers first in everything we do - Collaborative: We work together to achieve our goals - Innovative: We embrace change and continuously improve - Data-driven: We use data to inform our decisions and measure our success - Inclusive: We foster a diverse and inclusive work environment Work Style: - Fast-paced and dynamic, with a focus on agile decision-making and quick execution - Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration - Data-driven and results-focused, with a commitment to continuous improvement and optimization - Creative and innovative, with a willingness to take calculated risks and embrace new ideas Self-Assessment Questions: 1. How do your personal values align with Ziff Davis Shopping’s company values, particularly in the context of this role? 2. How do you approach collaboration and teamwork, especially in a fast-paced, cross-functional environment? 3. Can you provide an example of a time when you had to pivot or adapt your creative strategy based on new data or changing circumstances? ASSUMPTION: Ziff Davis Shopping values candidates who are customer-centric, collaborative, innovative, data-driven, and inclusive. They seek team members who can thrive in a fast-paced, dynamic work environment and embrace a data-driven, results-focused approach to their work. ⚠️ Potential Challenges 1. Balancing creative vision with data-driven decision-making: Striking the right balance between innovative, platform-native video content and data-driven, performance-focused strategies can be challenging. 2. Managing a remote or hybrid team: Leading a team with members working remotely or in different time zones may present unique challenges in communication and collaboration. 3. Keeping up with platform trends and algorithm changes: The ever-evolving nature of social media platforms and their algorithms can make it difficult to maintain consistent performance and engagement. 4. Collaborating with multiple departments and stakeholders: Working with various teams, such as Sales, Performance Marketing, Product, and Branded Content, may require strong communication and project management skills to ensure alignment and successful execution. ASSUMPTION: The ideal candidate will have experience overcoming these challenges and be able to provide specific examples of how they have addressed them in previous roles. 📈 Similar Roles Comparison 1. Director of Video and Content vs. Senior Video Producer/Editor: - The Director role focuses more on strategic planning, team leadership, and cross-functional collaboration, while the Senior Video Producer/Editor role is more hands-on, focusing on video production and editing. - The Director role requires a broader understanding of the video ecosystem and industry trends, while the Senior Video Producer/Editor role may be more specialized in specific video formats or platforms. 2. Industry-specific context: - The retail and ecommerce industries have unique content requirements and consumer behaviors, which may impact the types of video content that resonate with audiences and drive engagement or revenue. - Familiarity with the retail and ecommerce industries and their specific content needs is crucial for success in this role. 3. Career path comparison: - The Director of Video and Content role is a senior leadership position that can lead to VP or C-level roles within the video and content department or the broader organization. - A Senior Video Producer/Editor role may offer opportunities to specialize in specific video formats or platforms, or to transition into a management or leadership role within a more focused video production team. ASSUMPTION: Understanding the differences between similar roles and the unique context of the retail and ecommerce industries is essential for successfully navigating the video and content landscape at Ziff Davis Shopping. 📝 Sample Projects 1. Platform-specific video series: Develop and execute a video series tailored to a specific social media platform, such as TikTok or Instagram Reels, to capitalize on its unique features and audience preferences. 2. Branded content integrations: Collaborate with the Branded Content team to create seamless, engaging video content that integrates sponsored products or services into the narrative without disrupting the viewing experience. 3. Live shopping events: Partner with the Retail or Product teams to produce live shopping events that showcase new products, promotions, or exclusive deals, driving both engagement and revenue. ASSUMPTION: These sample projects illustrate the diverse range of video content opportunities available at Ziff Davis Shopping, from platform-specific series to branded content integrations and live shopping events. ❓ Key Questions to Ask During Interview 1. Role-specific questions: - How do you approach setting and maintaining a video content roadmap that aligns with brand campaigns, CPV monetization goals, affiliate growth, and user acquisition? - Can you describe your experience managing on-camera talent and creator networks, and how you’ve fostered their growth and development? - How have you balanced creative vision with data-driven decision-making in previous roles, and what metrics have you used to measure success? 2. Company-specific questions: - How do you see this role contributing to Ziff Davis Shopping’s overall video and content strategy, and how would you align your work with the company’s broader goals? - What aspects of Ziff Davis Shopping’s brand and culture resonate with you, and how do you plan to incorporate them into your video content strategy? 3. Industry-specific questions: - How do you stay up-to-date with the ever-evolving retail and ecommerce industries, and how do you incorporate that knowledge into your video content strategy? - What trends are you currently seeing in the video content landscape, and how do you plan to capitalize on them to drive engagement and revenue for Ziff Davis Shopping? ASSUMPTION: Asking thoughtful, role-specific, company-specific, and industry-specific questions demonstrates your interest in the position and your commitment to understanding the unique challenges and opportunities it presents. 🛡 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://ziffdavis.jobs.net/job/oPOxwfwq) provided in the job listing. 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Include a link to your portfolio or profile showcasing your video content and digital storytelling work. 4. Prepare examples of your past video campaigns, their impact, and any relevant metrics. 5. Research Ziff Davis Shopping and the retail/ecommerce industry to demonstrate your understanding of the company and its competitors. 6. Practice common interview questions and be prepared to discuss your creative vision and strategic approach to video content. 7. Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. --- generated by AI Assistant.