🔹 Job Title: Director - Visa Direct Regional Field Marketing - CEMEA
🔹 Company: Visa
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid flexibility
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, collaboration, and execution skills. The ideal candidate will have a proven track record in B2B marketing, with a strong focus on driving business results.
✅ Lead Visa Direct Field Marketing in CEMEA, ensuring alignment with business goals and priorities
✅ Engage senior leaders to align marketing programs with business objectives, driving new revenue sales opportunities and increasing transaction volumes
✅ Execute strategic marketing execution plans by leveraging global strategies and content to achieve regional Visa Direct business goals
✅ Drive B2B2B and B2B2C co-marketing engagements with strategic enablers and clients to stimulate demand among merchant clients through joint content creation, promotions, and webinars
✅ Manage activation for key regional events, supporting pre-event, during-event, and post-event promotion of Visa Direct to enhance client engagement with sales
✅ Lead the localization of regional marketing and sales content to support CEMEA client engagements and develop CEMEA-specific marketing content to address regional use case needs
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and managing multiple projects simultaneously.
Education: Bachelor’s degree required/MBA preferred
Experience: 10+ years of progressively responsible business experience, with a majority in communications or marketing roles that involved B2B campaign strategy, planning, and execution, including bringing new products to market
Required Skills:
Preferred Skills:
ASSUMPTION: While the job listing does not specify preferred qualifications, experience in the payments industry and fluency in Arabic or other regional languages could be beneficial for this role.
Salary Range: Visa is known for offering competitive salaries. Based on market research and the role's requirements, the estimated salary range for this position is AED 400,000 - 600,000 per annum (approximately USD 108,950 - 163,430).
Benefits:
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid work arrangements.
ASSUMPTION: The salary range provided is an estimate based on market research and the role's requirements. Actual compensation may vary based on factors such as experience, skills, and performance.
Industry: Visa operates in the global payments technology industry, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Visa was founded in 1958 and has since grown into a global leader in digital payments.
Company Description:
Company Specialties:
Company Website: https://corporate.visa.com/en/careers.html
ASSUMPTION: Visa's large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various aspects of the business. The company's focus on innovation and digital payments provides a dynamic work environment.
Career Level: This role is at the senior management level, reporting directly to the Sr. Director of Field & Partner Marketing and the CEMEA Regional Head of B2B Marketing.
Reporting Structure: The Director will dual-report to the Sr. Director of Field & Partner Marketing and the CEMEA Regional Head of B2B Marketing.
Work Arrangement: This is a hybrid position, with an expectation of days in the office confirmed by the hiring manager.
Growth Opportunities:
ASSUMPTION: As a senior management role within a large corporation, this position offers opportunities for career growth and development. The hybrid work arrangement provides flexibility while maintaining a strong connection to the team and company culture.
Office Type: Visa's Dubai office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 900 Metro Center Blvd, Foster City, California, US; 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US
Geographic Context:
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid work arrangements.
ASSUMPTION: Working in Dubai offers applicants the opportunity to live and work in a vibrant, multicultural city with a strong business environment. The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Visa, Director, Field Marketing, CEMEA, B2B, Strategic Planning, Event Management, Content Localization, Cross-functional Collaboration, Stakeholder Management
ASSUMPTION: Visa's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit. Applicants should prepare for a comprehensive interview process that involves multiple stakeholders.
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals. Applicants should have experience with marketing automation platforms, CRM software, and project management tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Visa values diversity, inclusion, and collaboration. Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Visa.
ASSUMPTION: The potential challenges associated with this role are typical for senior management positions within large corporations. Applicants should be prepared to manage multiple projects, adapt to change, and navigate diverse cultural and business environments.
ASSUMPTION: This role is unique in its focus on the CEMEA region and requires a strong understanding of both regional market dynamics and Visa's global business priorities. Applicants should be prepared to leverage their regional expertise and global business acumen to drive success in this role.
ASSUMPTION: The sample projects listed above are representative of the types of initiatives the Director will be responsible for managing. Applicants should be prepared to demonstrate their experience and skills in developing and executing strategic marketing campaigns, managing cross-functional projects, and localizing content for regional markets.
ASSUMPTION: The key questions listed above are designed to help applicants better understand the role's strategic importance, priorities, and opportunities for growth and development. Applicants should prepare thoughtful questions that demonstrate their interest in and understanding of the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.