Director - Visa Direct Regional Field Marketing - CEMEA

📌 Core Information

🔹 Job Title: Director - Visa Direct Regional Field Marketing - CEMEA

🔹 Company: Visa

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Driving field marketing activations in the CEMEA region for Visa Direct
• Collaborating with senior leaders to align marketing programs with business objectives
• Executing strategic marketing plans to achieve regional business goals
• Managing event activations and localizing content to support regional client engagements
• Working cross-functionally with various internal teams to ensure marketing efforts are aligned and effective

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and regional market knowledge to drive successful field marketing campaigns for Visa Direct in the CEMEA region.

📋 Key Responsibilities

✅ Lead Visa Direct Field Marketing in CEMEA, ensuring alignment with business goals and priorities

✅ Engage senior leaders to align marketing programs with business objectives, driving new revenue sales opportunities and increasing transaction volumes

✅ Execute strategic marketing execution plans by leveraging global strategies and content to achieve regional Visa Direct business goals

✅ Drive B2B2B and B2B2C co-marketing engagements with strategic enablers and clients to stimulate demand among merchant clients through joint content creation, promotions, and webinars

✅ Manage activation for key regional events, supporting pre-event, during-event, and post-event promotion of Visa Direct to enhance client engagement with sales

✅ Lead the localization of regional marketing and sales content to support CEMEA client engagements and develop CEMEA-specific marketing content to address regional use case needs

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and tactical execution to drive Visa Direct's marketing efforts in the CEMEA region.

🎯 Required Qualifications

Education: Bachelor's degree required/MBA preferred

Experience: 10+ years of progressively responsible business experience, with a majority in communications or marketing roles that involved B2B campaign strategy, planning, and execution, including bringing new products to market

Required Skills:

• Strong strategic thinker with a results orientation
• Audience-focused mindset, with a demonstrated track record of discovering key insights
• Strong executive presence with highly effective written and verbal communication skills, including the ability to present with impact
• A great team member who adds energy, ideas, and fun to our team and corporate culture
• Strong planning, organizational, and problem-solving skills
• Solid financial and analytical acumen with a strong ROI orientation
• Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world

Preferred Skills:

• Experience in the payments industry
• Fluency in Arabic or other regional languages

ASSUMPTION: Candidates with experience in the payments industry and/or fluency in regional languages may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Competitive salary package based on experience and qualifications. Visa offers industry-standard compensation for this role and level.

Benefits:

• Comprehensive health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and flexible work arrangements
• Employee stock purchase plan
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, 40 hours per week. This is a hybrid position with an expectation of days in office confirmed by the hiring manager.

ASSUMPTION: Visa offers competitive compensation and comprehensive benefits packages for their employees.

📌 Applicant Insights

🔍 Company Context

Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa is a large corporation with over 27,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Visa was founded in 1958 and has since grown into a global payments technology company.

Company Description:

• Visa's mission is to uplift everyone, everywhere by being the best way to pay and be paid
• The company facilitates transactions between consumers, merchants, financial institutions, and government entities
• Visa offers a range of payment products and services, including Visa Direct, which enables consumers and businesses to send and receive money globally

Company Specialties:

• Global payments technology
• Digital payments innovation
• Cross-border money transfers

Company Website: Visa Careers

ASSUMPTION: Visa's large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various aspects of the payments industry.

📊 Role Analysis

Career Level: This role is at the director level, reporting directly to the Sr. Director of Field & Partner Marketing. It offers strategic decision-making responsibilities and the opportunity to lead a team.

Reporting Structure: The Director will report to the Sr. Director of Field & Partner Marketing and work closely with senior Visa Direct product and sales leaders, as well as various internal marketing teams.

Work Arrangement: This is a hybrid position, with an expectation of days in office confirmed by the hiring manager. The specific work arrangement will be discussed during the interview process.

Growth Opportunities:

• Potential to grow within the marketing organization or explore other functions within Visa
• Opportunity to work on high-impact projects and drive significant business results
• Exposure to a global organization with diverse teams and markets

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally within Visa's global organization.

🌍 Location & Work Environment

Office Type: Visa's Dubai office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 900 Metro Center Blvd, Foster City, California, US (global headquarters); 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US (Dubai office)

Geographic Context:

• Dubai is a multicultural city with a thriving business environment and a strong focus on innovation and technology
• The United Arab Emirates offers a tax-free income and a high standard of living
• The region is strategically important for Visa, with significant growth opportunities in the payments industry

Work Schedule: Full-time, 40 hours per week. The specific work schedule will be discussed during the interview process.

ASSUMPTION: Applicants should be comfortable working in a multicultural environment and be open to adapting to the local work culture and norms.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final interview with the Sr. Director of Field & Partner Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Communication and presentation skills
• Cultural awareness and adaptability

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your strategic thinking, collaboration, and problem-solving skills
• Research Visa's business and the payments industry to demonstrate your understanding of the company and market

ATS Keywords: Visa Direct, Field Marketing, CEMEA, Strategic Planning, Cross-functional Collaboration, Stakeholder Management, Marketing Execution, Event Management, Content Localization

ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their understanding of the role and company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Event management platforms (e.g., Cvent, Eventbrite)
• Global marketing collaboration tools (e.g., Workfront, Smartsheet)

ASSUMPTION: Applicants should have experience with common marketing and project management tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Inclusive
• Integrity

Work Style:

• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and open to change
• Results-driven and accountable

Self-Assessment Questions:

• How do you stay informed about industry trends and adapt your strategies accordingly?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
• How do you ensure that your marketing efforts are tailored to the unique needs and preferences of your target audience?

ASSUMPTION: Applicants should assess their fit with Visa's company values and work style, as well as their ability to thrive in a dynamic, global organization.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities across a diverse region
• Adapting to a fast-paced, ever-changing industry and market
• Balancing strategic planning with day-to-day tactical execution
• Working effectively in a hybrid or remote work environment

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, global organization.

📈 Similar Roles Comparison

• This role is similar to other regional field marketing director positions, but with a focus on Visa Direct and the CEMEA region
• Compared to other marketing roles, this position requires a strong balance of strategic thinking and tactical execution
• Career progression may involve moving into a global marketing role or exploring other functions within Visa

ASSUMPTION: Applicants should research similar roles and consider how their experience and skills align with the specific requirements of this position.

📝 Sample Projects

• Developing and executing a regional marketing campaign to launch a new Visa Direct product feature
• Managing a team to localize global marketing content for the CEMEA region
• Collaborating with sales teams to create targeted co-marketing campaigns that drive revenue and increase transaction volumes

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they align with the responsibilities of this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Visa Direct in the CEMEA region?
• What are the key priorities for this role in the first 90 days?
• How does Visa support the professional development and growth of its employees?
• What is the typical career path for someone in this role?
• How does Visa foster a culture of innovation and collaboration?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Director - Visa Direct Regional Field Marketing - CEMEA
• Tailor your resume to highlight your relevant experience and skills for this role
• Prepare a cover letter that explains your interest in the position and how your background and skills make you a strong fit
• Prepare for behavioral interview questions that focus on your strategic thinking, collaboration, and problem-solving skills
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.