Display and Programmatic Marketing Manager

📌 Core Information

🔹 Job Title: Display and Programmatic Marketing Manager

🔹 Company: CV Library

🔹 Location: Fleet, Hampshire, United Kingdom

🔹 Job Type: Full-Time, Hybrid (On-site)

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing multi-market programmatic traffic operations across publisher networks
• Strategic development and growth of arbitrage operations across markets
• Cross-functional collaboration with product, engineering, sales, and analytics teams
• Leadership and mentoring of junior team members

ASSUMPTION: This role requires a strong commercial mindset and experience in performance marketing, programmatic media buying, or ad tech to succeed.

📋 Key Responsibilities

✅ Manage and optimize multi-market programmatic traffic operations across publisher networks

✅ Monitor, adjust, and allocate CPC's & budgets to maximize ROI and margin across diverse traffic sources and job inventories

✅ Use performance data and industry knowledge to make daily decisions on bid levels, budget splits, segmentations, and prioritization across partners

✅ Support in shaping strategy for arbitrage growth across markets, working with Senior Performance Director to align on goals, investment areas, and KPIs

✅ Identify and develop new programmatic or partnership opportunities

✅ Act as a key contributor to long-term evolution from manual to automated arbitrage models

✅ Partner with product and engineering teams to shape feed integrations and automation tools

✅ Work closely with sales and account teams to align publisher traffic with client objectives

✅ Collaborate with analytics and finance to report on performance and margins accurately

✅ Mentor and guide more junior team members in operations

✅ Contribute to a culture of automation, ownership, curiosity, and proactive problem solving

ASSUMPTION: This role involves managing CPC budgets at scale, so candidates should be comfortable working with large datasets and making data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in performance marketing, programmatic media buying, ad tech, or arbitrage-based business models

Required Skills:

• Proven track record of improving margin and ROI through data-led traffic optimisation
• Strong commercial mindset and experience managing CPC budgets at scale
• Comfortable working in environments that require judgement, rapid iteration, and navigating ambiguity
• Experience working with feeds, integrations, or ad tech platforms preferred (not essential)
• Exposure to US job board or recruitment tech ecosystem is a plus

Preferred Skills:

• Experience working with programmatic traffic management tools
• Familiarity with job board or recruitment tech industry trends

ASSUMPTION: Candidates with experience in the recruitment tech industry or job board sector may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (based on industry standards for a mid-level marketing manager role in the UK recruitment tech sector)

Benefits:

• 25x days holiday, plus bank holidays
• Additional day off for your birthday
• Holiday buy/sell scheme
• Life Assurance – up to 3 times your annual salary
• Medicash healthcare cashback plan
• Discounts as part of Medicash
• Eyecare and flu vouchers
• Employee Assistance Program and Mental Health First Aiders
• Pension contribution up to 7%
• Ongoing training and development
• LinkedIn Learning – over 5,000 free courses to choose from
• Long Service Awards

Working Hours: Full-time, typically 9:00 AM - 5:30 PM, Monday to Friday, with flexible working options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing manager role in the UK recruitment tech sector. Actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: CV-Library operates in the recruitment tech sector, focusing on job board and recruitment advertising solutions

Company Size: CV-Library is a mid-sized company with 201-500 employees, offering a dynamic and collaborative work environment

Founded: CV-Library was founded in 2000 and has since grown to become one of the UK's largest independent job sites

Company Description:

• CV-Library is an award-winning job site that helps companies of all sizes and industries to hire faster, for less
• Offering a wealth of recruitment products, including access to a database of more than 21 million CVs and a range of job-posting options
• Known for great customer service and market-leading innovations, such as targeted CPM Display Advertising and Pay for Performance recruitment packages

Company Specialties:

• Recruitment
• Marketing
• Advertising
• Employment
• Career Advice
• Recruitment Tips
• Hiring
• Job Adverts
• CV Database

Company Website: cv-library.co.uk

ASSUMPTION: CV-Library's focus on innovation and customer service makes it an attractive employer for candidates seeking a dynamic and forward-thinking work environment.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, offering opportunities for growth and development

Reporting Structure: The Display and Programmatic Marketing Manager will report directly to the Senior Performance Director and work closely with cross-functional teams

Work Arrangement: This role is hybrid, with a mix of on-site and remote work, offering flexibility for employees

Growth Opportunities:

• Progression to a senior or leadership role within the marketing department
• Expanding responsibilities and team management opportunities as the company grows
• Broadening skillset and industry knowledge through ongoing training and development

ASSUMPTION: CV-Library's accelerated growth and investment in various aspects of the business present numerous opportunities for career progression and development.

🌍 Location & Work Environment

Office Type: CV-Library's headquarters is based in Fleet, Hampshire, offering a modern and collaborative work environment

Office Location(s): Beacon House, 10 Waterfront Business Park, Station Approach, Fleet, Hampshire GU51 3TX, GB

Geographic Context:

• Fleet is a town in Hampshire, located approximately 35 miles southwest of London
• The area offers a mix of urban and rural environments, with easy access to nearby cities and countryside
• CV-Library's office is situated near the Fleet train station, providing convenient public transportation options

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM - 5:30 PM, with flexible working options available

ASSUMPTION: CV-Library's location in Fleet offers employees a balance between urban and rural living, with easy access to nearby amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Face-to-face or video interview with the hiring manager and relevant team members
• Final interview with the Senior Performance Director

Key Assessment Areas:

• Candidates' understanding of programmatic traffic management and optimization strategies
• Commercial mindset and ability to make data-driven decisions
• Collaboration and communication skills, particularly when working with cross-functional teams
• Problem-solving abilities and adaptability in navigating ambiguity

Application Tips:

• Highlight relevant experience and achievements in performance marketing, programmatic media buying, or ad tech
• Tailor your resume to emphasize skills and experience related to the key responsibilities listed in the job description
• Prepare for interview questions focused on your understanding of the role, the company, and the industry

ATS Keywords: Programmatic traffic management, CPC optimization, data-driven decision making, cross-functional collaboration, marketing strategy, arbitrage growth, automation, job board industry, recruitment tech

ASSUMPTION: CV-Library's interview process is designed to assess candidates' technical skills, commercial mindset, and cultural fit within the organization.

🛠️ Tools & Technologies

• Programmatic traffic management platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Project)
• Communication and productivity suites (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: Familiarity with relevant programmatic traffic management tools and data analysis platforms will be beneficial for candidates applying to this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Ambitious
• Accountable

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and cross-functional
• Proactive and solution-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working with large datasets and making data-driven decisions?
• Do you have experience working with cross-functional teams and collaborating with various stakeholders?
• Are you proactive and solution-oriented, with a strong commercial mindset?

ASSUMPTION: CV-Library's company culture emphasizes innovation, collaboration, and a customer-focused approach, making it an attractive employer for candidates seeking a dynamic and forward-thinking work environment.

⚠️ Potential Challenges

• Managing CPC budgets at scale may require long hours and close monitoring of performance metrics
• Navigating ambiguity and making data-driven decisions in a rapidly evolving market
• Balancing the need for strategic development with day-to-day traffic management and optimization
• Collaborating effectively with cross-functional teams and stakeholders with varying priorities and objectives

ASSUMPTION: These potential challenges highlight the need for candidates to possess strong commercial instincts, adaptability, and effective communication skills to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on programmatic traffic management and optimization, requiring a unique blend of skills and experience
• Compared to other marketing roles in the recruitment tech industry, this position offers a higher degree of strategic influence and cross-functional collaboration
• Career progression opportunities may vary depending on the specific organization and its growth trajectory

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions in the recruitment tech industry when evaluating their fit and potential career growth.

📝 Sample Projects

• Developing and implementing a new programmatic traffic management strategy to improve ROI and margin across multiple markets
• Collaborating with the product team to integrate and optimize feeds from various publisher networks
• Analyzing and optimizing CPC and budget allocation across diverse traffic sources and job inventories to maximize profitability

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Display and Programmatic Marketing Manager role, highlighting the need for candidates to possess a strong commercial mindset and analytical skills.

❓ Key Questions to Ask During Interview

• Can you describe the current programmatic traffic management strategy and how this role will contribute to its evolution?
• How does CV-Library support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does CV-Library measure the success of its programmatic traffic management efforts, and what KPIs will I be responsible for tracking?
• What opportunities exist for collaboration and knowledge-sharing with other marketing teams or departments within CV-Library?

ASSUMPTION: Asking these questions demonstrates candidates' interest in the role, the company, and their potential fit within the organization, while also providing valuable insights into the position and its requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to emphasize skills and experience related to the key responsibilities listed in the job description
• Prepare a cover letter highlighting your relevant experience, achievements, and motivation for applying to this role
• If applicable, provide examples of your programmatic traffic management or marketing strategy projects
• Follow up with the CV-Library HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.