Display Marketing Manager (f/m/x)

📌 Core Information

🔹 Job Title: Display Marketing Manager (f/m/x)

🔹 Company: AUTO1 Group SE

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing display marketing campaigns across GDN, Native, and Programmatic Display platforms
• Collaborating with design teams to create engaging ad assets
• Conducting A/B tests and analyzing results to drive continuous improvement
• Monitoring and reporting on key metrics to provide actionable recommendations
• Staying up-to-date with platform updates, trends, and best practices in display advertising

ASSUMPTION: This role requires a strong focus on data-driven decision-making and retargeting strategies to maximize campaign performance.

📋 Key Responsibilities

✅ Set up, manage, and optimize display campaigns on GDN, Native, and Programmatic platforms, including retargeting strategies

✅ Ideate and brief creative concepts, collaborating with design to produce engaging ad assets

✅ Conduct A/B tests and analyze results to drive continuous improvement in campaign performance

✅ Monitor and report on key metrics, providing actionable recommendations for optimization

✅ Stay up to date with platform updates, trends, and best practices in display advertising

✅ Work closely with senior team members and other departments to align on strategy and execution

ASSUMPTION: The role may require occasional weekend work or flexible hours to accommodate campaign performance monitoring and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1+ years of experience in display advertising (GDN, Native, Programmatic), including retargeting

Required Skills:

• Strong analytical skills and experience with campaign reporting and optimization
• Creative flair and experience collaborating with designers or content creators
• Hands-on experience with A/B testing and performance analysis
• Highly organized, detail-oriented, and eager to learn and grow
• Fluent in English and in another European language

Preferred Skills:

• Experience with Google Analytics and Google Ads
• Knowledge of SQL or other database languages
• Experience with DV360 or The Trade Desk

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Excel, PowerPoint) is likely expected for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on industry standards for a Marketing Manager with 1-2 years of experience in Germany)

Benefits:

• Education Budget for online courses, conferences, and trainings
• Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
• Special offers on used cars for employees, family, and friends
• Flexible working hours and 30 days of vacation
• Mental well-being support with free access to Headspace

Working Hours: Full-time (40 hours/week) with flexible hours and work-from-home options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 5,001-10,000 employees (Large enterprise with a startup-like culture)

Founded: 2012 (Over a decade of experience in the industry)

Company Description:

• AUTO1 Group is a multi-brand technology company building the best way to buy and sell cars
• Operates local European consumer brands, merchant brand, and retail brand
• Focuses on innovation, technology, and disruption in the automotive industry

Company Specialties:

• Mobility
• Technology
• Innovation
• Startups
• Fin-tech
• Automotive

Company Website: auto1-group.com/careers

ASSUMPTION: AUTO1 Group values diversity and welcomes applicants from all backgrounds, regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

📊 Role Analysis

Career Level: Mid-level Marketing role with opportunities for growth and development

Reporting Structure: Reports directly to the Senior Marketing Manager

Work Arrangement: Hybrid (On-site with flexible hours and work-from-home options)

Growth Opportunities:

• Potential career progression to Senior Marketing Manager or similar roles
• Chance to work on various campaigns and platforms to gain diverse experience
• Opportunity to learn from and collaborate with senior team members and other departments

ASSUMPTION: This role offers a unique blend of hands-on campaign management and strategic decision-making, providing a strong foundation for career growth in marketing.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with flexible work arrangements

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• Excellent public transportation and bike-friendly streets
• Numerous cultural attractions, restaurants, and nightlife options

Work Schedule: Full-time (40 hours/week) with flexible hours and work-from-home options

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance and the opportunity to enjoy Berlin's many attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the hiring manager and/or team members
• Final interview with the Senior Marketing Manager

Key Assessment Areas:

• Analytical and problem-solving skills
• Creativity and strategic thinking
• Communication and collaboration skills
• Adaptability and willingness to learn

Application Tips:

• Highlight relevant experience and achievements in display advertising and retargeting
• Demonstrate strong analytical skills and data-driven decision-making abilities
• Showcase creativity and collaboration skills through past projects or examples
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role

ATS Keywords: Display Advertising, Campaign Management, Performance Optimization, Data-driven Decision Making, Creative Ideation, A/B Testing, Analytical Skills, Collaboration, Retargeting, Reporting, Trend Analysis, Detail-oriented, Fluent in English, Fluent in Another European Language

ASSUMPTION: ATS (Applicant Tracking System) keywords should be strategically placed throughout the resume to increase the chances of passing through the initial screening process.

🛠️ Tools & Technologies

• Google Ads (GDN)
• Taboola/Outbrain (Native)
• DV360 or The Trade Desk (Programmatic Display)
• Google Analytics
• Microsoft Office Suite (Excel, PowerPoint)
• SQL (or other database languages)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should highlight any relevant experience in their application materials.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Data-driven decision-making
• Collaboration
• Continuous learning and improvement

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback
• Continuously learning and improving

Self-Assessment Questions:

• Do I thrive in a data-driven environment and enjoy analyzing data to make informed decisions?
• Am I comfortable working collaboratively and taking feedback from team members and stakeholders?
• Do I have a creative flair and enjoy brainstorming and ideating new concepts?

ASSUMPTION: Candidates should assess their fit with AUTO1 Group's company values and work style to ensure a successful and fulfilling career in this role.

⚠️ Potential Challenges

• Managing multiple campaigns across various platforms simultaneously
• Keeping up with platform updates, trends, and best practices in display advertising
• Occasional weekend work or flexible hours to accommodate campaign performance monitoring and optimization
• Working in a fast-paced, dynamic environment with frequent changes and priorities

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on display advertising and retargeting strategies
• Industry-specific context: AUTO1 Group operates in the automotive industry, with a focus on innovation and disruption
• Career path comparison: This role offers opportunities for growth and development, with potential progression to Senior Marketing Manager or similar positions

ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and how it fits into their career path.

📝 Sample Projects

• Developing and executing a retargeting campaign to increase conversion rates for Autohero
• Analyzing campaign performance data to identify trends and optimize strategies for wirkaufendeinauto.de
• Collaborating with design teams to create engaging ad assets for AUTO1.com's wholesale platform

ASSUMPTION: These sample projects illustrate the hands-on, data-driven nature of the role and the opportunity to work on various campaigns and platforms.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for AUTO1 Group?
• What are the most significant challenges facing the display marketing team currently?
• How does AUTO1 Group support the professional development and growth of its employees?
• What is the typical career path for someone in this role, and what opportunities are there for growth?
• How does the hybrid work arrangement work in practice, and what are the expectations for on-site and remote work?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their long-term career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
• Prepare examples of past projects or achievements that demonstrate your analytical, creative, and collaborative skills
• Follow up with the hiring manager, Joanna Sinicka, one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.