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Display Marketing Manager (f/m/x)

AUTO1 Group
Full-time
On-site
Berlin, Berlin, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Display Marketing Manager (f/m/x)

πŸ”Ή Company: AUTO1 Group

πŸ”Ή Location: Berlin, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 11, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and optimizing display campaigns across GDN, Native, and Programmatic Display platforms
  • Collaborating with design teams to create engaging ad assets
  • Conducting A/B tests and analyzing results to drive continuous improvement
  • Monitoring and reporting on key metrics to provide actionable recommendations
  • Staying up-to-date with platform updates, trends, and best practices in display advertising

ASSUMPTION: This role requires a strong focus on data-driven decision-making and retargeting strategies to maximize campaign performance.

πŸ“‹ Key Responsibilities

βœ… Set up, manage, and optimize display campaigns on GDN, Native, and Programmatic platforms, including retargeting strategies

βœ… Ideate and brief creative concepts, collaborating with design to produce engaging ad assets

βœ… Conduct A/B tests and analyze results to drive continuous improvement in campaign performance

βœ… Monitor and report on key metrics, providing actionable recommendations for optimization

βœ… Stay up to date with platform updates, trends, and best practices in display advertising

βœ… Work closely with senior team members and other departments to align on strategy and execution

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to collaborate effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1+ years of experience in display advertising (GDN, Native, Programmatic), including retargeting

Required Skills:

  • Strong analytical skills and experience with campaign reporting and optimization
  • Creative flair and experience collaborating with designers or content creators
  • Hands-on experience with A/B testing and performance analysis
  • Highly organized, detail-oriented, and eager to learn and grow
  • Fluent in English and in another European language

Preferred Skills:

  • Experience with Google Ads, DV360, or The Trade Desk
  • Knowledge of HTML, CSS, or JavaScript

ASSUMPTION: Candidates with experience in the automotive industry or e-commerce may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

  • Education Budget: Discounts on online courses, conferences, and trainings
  • Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
  • Special offers on used cars for employees, their family, and friends
  • Flexible working hours and 30 days of vacation
  • Mental well-being support with free access to Headspace

Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work from home

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Technology, Information, and Internet

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 2012

Company Description:

  • AUTO1 Group is Europe’s leading digital automotive platform, operating in over 30 countries
  • The company offers consumers the fastest and easiest way to sell their cars through its local European consumer brands, like wirkaufendeinauto.de
  • Its merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals
  • The retail brand, Autohero, is using the company's technology, scale, and operational excellence to develop the best consumer experience for buying a car online

Company Specialties:

  • Mobility
  • Technology
  • Innovation
  • Startups
  • Fin-tech
  • Automotive
  • Disruption

Company Website: auto1-group.com/careers/

ASSUMPTION: AUTO1 Group is a fast-growing, innovative company that values diversity and offers opportunities for professional growth.

πŸ“Š Role Analysis

Career Level: Entry-level to mid-level marketing role

Reporting Structure: This role reports directly to the Senior Marketing Manager

Work Arrangement: Hybrid (On-site with flexible working hours and remote work options)

Growth Opportunities:

  • Potential career progression into senior marketing roles or specialist positions
  • Opportunities to work on international projects and gain experience in different markets
  • Access to training and development resources to enhance skills and knowledge

ASSUMPTION: This role offers opportunities for career growth and professional development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

  • Berlin is a vibrant, multicultural city with a thriving tech industry
  • The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation
  • The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home

ASSUMPTION: The work environment at AUTO1 Group is dynamic, collaborative, and supportive of work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR department
  • Technical assessment or case study
  • Final interview with the hiring manager

Key Assessment Areas:

  • Analytical skills and problem-solving abilities
  • Creativity and innovation
  • Collaboration and communication skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Include specific examples of your experience with display advertising, A/B testing, and performance optimization
  • Demonstrate your understanding of the automotive industry and AUTO1 Group's business model

ATS Keywords: Display Advertising, Campaign Management, Performance Optimization, Data-Driven Decision Making, Creative Ideation, A/B Testing, Analytical Skills, Collaboration, Detail-Oriented, Fluent in English, Retargeting, Programmatic Advertising, GDN, Native Advertising, Reporting, Continuous Improvement

ASSUMPTION: The application process at AUTO1 Group is competitive, and candidates should emphasize their relevant skills and experience in their application materials.

πŸ› οΈ Tools & Technologies

  • Google Ads (GDN)
  • DV360
  • The Trade Desk
  • Taboola/Outbrain (Native)
  • Google Analytics
  • Microsoft Excel

ASSUMPTION: Candidates should have experience with at least one of the listed platforms and be willing to learn and adapt to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Data-driven
  • Innovative
  • Collaborative
  • Ambitious

Work Style:

  • Dynamic and fast-paced
  • Data-driven and results-oriented
  • Collaborative and team-focused
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you thrive in a fast-paced, data-driven environment?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Do you have a strong attention to detail and a commitment to continuous improvement?

ASSUMPTION: Candidates who are a strong cultural fit for AUTO1 Group will be passionate about data-driven decision-making, collaborative problem-solving, and continuous learning.

⚠️ Potential Challenges

  • Managing multiple campaigns across different platforms simultaneously
  • Keeping up with the fast-paced nature of the digital marketing industry
  • Working in a large, dynamic organization with a high degree of autonomy
  • Adapting to changes in platform policies, trends, and best practices

ASSUMPTION: Candidates should be prepared to manage multiple priorities, work independently, and adapt to changes in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other display marketing roles, this position offers a unique opportunity to work in the automotive industry and gain experience with a large, international company
  • Unlike some other marketing roles, this position requires a strong focus on retargeting strategies and data-driven decision-making
  • Career progression in this role could lead to senior marketing roles or specialist positions within the company

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

πŸ“ Sample Projects

  • Developing and implementing a retargeting campaign to increase conversion rates for a specific car model
  • Conducting A/B tests to optimize ad creative and improve click-through rates
  • Analyzing campaign performance data to identify trends and make data-driven recommendations for optimization

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this role collaborate with other departments, such as sales and customer service?
  • What opportunities are there for professional development and growth within the company?
  • How does AUTO1 Group support work-life balance for its employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for the interview by researching AUTO1 Group's business model and the automotive industry
  • Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.