📌 Core Information
🔹 Job Title: Display Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing display campaigns across GDN, Native, and Programmatic Display platforms
- Collaborating with design teams to create engaging ad assets
- Conducting A/B tests and analyzing results to drive continuous improvement
- Monitoring and reporting on key metrics to provide actionable recommendations
- Staying up-to-date with platform updates, trends, and best practices in display advertising
ASSUMPTION: This role requires a strong focus on data-driven decision-making and retargeting strategies to maximize campaign performance.
📋 Key Responsibilities
✅ Set up, manage, and optimize display campaigns on GDN, Native, and Programmatic platforms, including retargeting strategies
✅ Ideate and brief creative concepts, collaborating with design to produce engaging ad assets
✅ Conduct A/B tests and analyze results to drive continuous improvement in campaign performance
✅ Monitor and report on key metrics, providing actionable recommendations for optimization
✅ Stay up to date with platform updates, trends, and best practices in display advertising
✅ Work closely with senior team members and other departments to align on strategy and execution
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1+ years of experience in display advertising (GDN, Native, Programmatic), including retargeting
Required Skills:
- Strong analytical skills and experience with campaign reporting and optimization
- Creative flair and experience collaborating with designers or content creators
- Hands-on experience with A/B testing and performance analysis
- Highly organized, detail-oriented, and eager to learn and grow
- Fluent in English and in another European language
Preferred Skills:
- Experience with Google Ads, DV360, or The Trade Desk
- Knowledge of HTML, CSS, or JavaScript
ASSUMPTION: Candidates with experience in the automotive industry or e-commerce may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Education Budget: Discounts on online courses, conferences, and trainings
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
- Special offers on used cars for employees, their family, and friends
- Flexible working hours and 30 days of vacation
- Mental well-being support with free access to Headspace
Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work from home
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2012
Company Description:
- AUTO1 Group is Europe’s leading digital automotive platform, operating in over 30 countries
- The company offers consumers the fastest and easiest way to sell their cars through its local European consumer brands, like wirkaufendeinauto.de
- Its merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals
- The retail brand, Autohero, is using the company's technology, scale, and operational excellence to develop the best consumer experience for buying a car online
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- Disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a fast-growing, innovative company that values diversity and offers opportunities for professional growth.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Senior Marketing Manager
Work Arrangement: Hybrid (On-site with flexible working hours and remote work options)
Growth Opportunities:
- Potential career progression into senior marketing roles or specialist positions
- Opportunities to work on international projects and gain experience in different markets
- Access to training and development resources to enhance skills and knowledge
ASSUMPTION: This role offers opportunities for career growth and professional development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Bergmannstraße 72, Berlin, 10961, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home
ASSUMPTION: The work environment at AUTO1 Group is dynamic, collaborative, and supportive of work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Creativity and innovation
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your experience with display advertising, A/B testing, and performance optimization
- Demonstrate your understanding of the automotive industry and AUTO1 Group's business model
ATS Keywords: Display Advertising, Campaign Management, Performance Optimization, Data-Driven Decision Making, Creative Ideation, A/B Testing, Analytical Skills, Collaboration, Detail-Oriented, Fluent in English, Retargeting, Programmatic Advertising, GDN, Native Advertising, Reporting, Continuous Improvement
ASSUMPTION: The application process at AUTO1 Group is competitive, and candidates should emphasize their relevant skills and experience in their application materials.
🛠️ Tools & Technologies
- Google Ads (GDN)
- DV360
- The Trade Desk
- Taboola/Outbrain (Native)
- Google Analytics
- Microsoft Excel
ASSUMPTION: Candidates should have experience with at least one of the listed platforms and be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Ambitious
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong attention to detail and a commitment to continuous improvement?
ASSUMPTION: Candidates who are a strong cultural fit for AUTO1 Group will be passionate about data-driven decision-making, collaborative problem-solving, and continuous learning.
⚠️ Potential Challenges
- Managing multiple campaigns across different platforms simultaneously
- Keeping up with the fast-paced nature of the digital marketing industry
- Working in a large, dynamic organization with a high degree of autonomy
- Adapting to changes in platform policies, trends, and best practices
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work independently, and adapt to changes in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other display marketing roles, this position offers a unique opportunity to work in the automotive industry and gain experience with a large, international company
- Unlike some other marketing roles, this position requires a strong focus on retargeting strategies and data-driven decision-making
- Career progression in this role could lead to senior marketing roles or specialist positions within the company
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and implementing a retargeting campaign to increase conversion rates for a specific car model
- Conducting A/B tests to optimize ad creative and improve click-through rates
- Analyzing campaign performance data to identify trends and make data-driven recommendations for optimization
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role collaborate with other departments, such as sales and customer service?
- What opportunities are there for professional development and growth within the company?
- How does AUTO1 Group support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching AUTO1 Group's business model and the automotive industry
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
