Display Marketing Manager (f/m/x)

📌 Core Information

🔹 Job Title: Display Marketing Manager (f/m/x)

🔹 Company: AUTO1 Group SE

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-11

🔹 Experience Level: 1+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing display marketing campaigns across GDN, Native, and Programmatic Display platforms
• Collaborating with design teams to create engaging ad assets
• Conducting A/B tests and analyzing results to drive continuous improvement
• Monitoring and reporting on key metrics to provide actionable optimizations
• Staying up-to-date with platform updates, trends, and best practices in display advertising

ASSUMPTION: This role requires a strong focus on data-driven decision-making and retargeting strategies to maximize campaign performance.

📋 Key Responsibilities

✅ Set up, manage, and optimize display campaigns on GDN, Native, and Programmatic platforms, including retargeting strategies

✅ Ideate and brief creative concepts, collaborating with design to produce engaging ad assets

✅ Conduct A/B tests and analyze results to drive continuous improvement in campaign performance

✅ Monitor and report on key metrics, providing actionable recommendations for optimization

✅ Stay up to date with platform updates, trends, and best practices in display advertising

✅ Work closely with senior team members and other departments to align on strategy and execution

ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple campaigns and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1+ years in display advertising (GDN, Native, Programmatic), including retargeting

Required Skills:

• Strong analytical skills and experience with campaign reporting and optimization
• Creative flair and experience collaborating with designers or content creators
• Hands-on experience with A/B testing and performance analysis
• Highly organized, detail-oriented, and eager to learn and grow
• Fluent in English and in another European language

Preferred Skills:

• Experience with Google Analytics and Google Ads
• Knowledge of SQL or other data analysis tools
• Experience working in an Agile/Scrum environment

ASSUMPTION: While not explicitly stated, having experience with Google Analytics and Google Ads would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (AI-estimated, based on market research and role requirements)

Benefits:

• Education Budget
• Discounts on Brands
• Special Offers on Used Cars
• Flexible Working Hours
• 30 Days of Vacation
• Mental Well-being Support

Working Hours: Full-time, with flexible working hours and the option to work from home

ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 5,001-10,000 employees

Founded: 2012

Company Description:

• AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars
• The company operates in over 30 countries and has a strong focus on innovation and disruption in the automotive industry
• AUTO1 Group offers a diverse and international working environment, with over 90 different nationalities represented

Company Specialties:

• Mobility
• Technology
• Innovation
• Startups
• Fin-tech
• Automotive
• Disruption

Company Website: https://www.auto1-group.com/careers/

ASSUMPTION: AUTO1 Group is a fast-growing company with a strong focus on innovation and disruption in the automotive industry. This role offers the opportunity to work in a dynamic and international environment.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: This role reports directly to the Senior Marketing Manager

Work Arrangement: Hybrid, with a combination of on-site and remote work

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on cross-functional projects and collaborate with other teams
• Access to a dedicated education budget for online courses, conferences, and trainings

ASSUMPTION: This role offers a high level of autonomy and the opportunity to work on a wide range of marketing campaigns and projects. With the company's focus on growth and innovation, there are also opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

• Berlin is a vibrant and multicultural city with a strong tech industry
• The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation
• The city offers a high quality of life, with a wide range of cultural, recreational, and culinary experiences

Work Schedule: Full-time, with flexible working hours and the option to work from home

ASSUMPTION: The office environment is collaborative and dynamic, with a strong focus on innovation and creativity. The location in Berlin offers a high quality of life and a wide range of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• Technical assessment or case study
• On-site or video interview with the hiring manager and team members
• Final interview with the senior leadership team

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Creativity and problem-solving
• Collaboration and communication skills
• Adaptability and cultural fit

Application Tips:

• Highlight your relevant experience and achievements in display advertising and campaign management
• Include examples of your creative work and how you have used data to drive campaign performance
• Tailor your resume and cover letter to emphasize your fit with the company's culture and values

ATS Keywords: Display Advertising, Campaign Management, Performance Optimization, Data-Driven Decision Making, Creative Ideation, A/B Testing, Analytical Skills, Collaboration, Retargeting, Reporting, Trend Analysis, Detail-Oriented, Fluent in English, European Language

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on analytical skills, creativity, and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and fit with the company's values.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Google Data Studio
• Taboola
• Outbrain
• The Trade Desk
• DV360

ASSUMPTION: The tools and technologies listed are commonly used in display advertising and campaign management. However, the specific tools used may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Data-driven decision-making
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working collaboratively and using data to drive decision-making?
• Do you have a creative flair and the ability to think outside the box?

ASSUMPTION: AUTO1 Group values innovation, collaboration, and data-driven decision-making. Candidates should be comfortable working in a dynamic and fast-paced environment and be able to thrive in a collaborative and team-oriented work culture.

⚠️ Potential Challenges

• The role requires a high level of autonomy and the ability to manage multiple campaigns and projects simultaneously
• The company is growing rapidly, which may present challenges in terms of organizational structure and communication
• The role may require working with tight deadlines and managing multiple stakeholders
• The company operates in a competitive and dynamic market, which may present challenges in terms of campaign performance and market share

ASSUMPTION: While this role offers a high level of autonomy and the opportunity to work on a wide range of marketing campaigns and projects, it also presents challenges in terms of organizational structure, communication, and market competition.

📈 Similar Roles Comparison

• This role is similar to other display marketing manager roles, but with a stronger focus on data-driven decision-making and retargeting strategies
• The company operates in a competitive and dynamic market, which may present challenges in terms of campaign performance and market share
• This role offers the opportunity to work in a dynamic and international environment, with a strong focus on innovation and disruption in the automotive industry

ASSUMPTION: While this role is similar to other display marketing manager roles, it offers a unique opportunity to work in a dynamic and international environment, with a strong focus on innovation and disruption in the automotive industry.

📝 Sample Projects

• Developing and executing a retargeting campaign to increase conversion rates
• Conducting A/B tests to optimize ad creative and improve click-through rates
• Analyzing campaign performance data to identify trends and optimize targeting strategies

ASSUMPTION: These sample projects are based on the key responsibilities and required qualifications listed in the job description. However, the specific projects assigned may vary depending on the company's needs and the candidate's experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does the company support the professional development and growth of its employees?
• Can you provide an example of a successful display marketing campaign and how it was executed?
• How does the company approach data-driven decision-making and continuous improvement?
• What are the biggest challenges facing the company in the next 12 months, and how does this role contribute to addressing them?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company's culture and values. They also provide an opportunity for candidates to demonstrate their analytical and problem-solving skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/auto1/14319161-display-marketing-manager-f-m-x
• Tailor your resume and cover letter to highlight your relevant experience and fit with the company's culture and values
• Prepare for the interview by researching the company and practicing common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.