Display & Programmatic Specialist

📌 Core Information

🔹 Job Title: Display & Programmatic Specialist

🔹 Company: dentsu

🔹 Location: Madrid, Madrid, Spain

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Defining and executing campaigns based on strategy
• Supporting sales and upselling of campaigns
• Ensuring team stays updated on display and programmatic news
• Optimizing campaigns through performance analysis and benchmarking

ASSUMPTION: Given the technical nature of the role, familiarity with digital marketing platforms is critical for success in this position.

📋 Key Responsibilities

✅ Define and execute campaign plans in alignment with client strategies

✅ Assist in sales and upselling of display and programmatic campaigns

✅ Keep the team updated with changes and innovations in display, programmatic, and affiliate marketing

✅ Optimize ad campaigns and analyze performance through reports

✅ Test and adopt supporting technology, focusing on affiliate platforms, DSPs, Adserving tools, and brand safety technologies

✅ Prepare presentations and manage client communications

✅ Supervise and assign tasks to any junior analysts as necessary

ASSUMPTION: Managing and prioritizing tasks for junior analysts suggests some level of leadership responsibility, requiring effective communication and organizational skills.

🎯 Required Qualifications

Education: Degree in Marketing, Advertising, or related fields

Experience: 2 to 5 years in Display and Programmatic campaigns

Required Skills:

• High level of English proficiency
• Effective communication abilities with clients
• Analytical skills with a focus on ROI

Preferred Skills:

• Certification in platforms like DV360 and DCM
• Negotiation skills

ASSUMPTION: The role's focus on programmatic advertising suggests that candidates should have hands-on experience with and certifications in specific digital platforms.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive for advertising specialists in the region.

Benefits:

• Professional development opportunities
• Health and wellness programs
• Possibility of flexible work schedules

Working Hours: Full-time, approximately 40 hours per week

ASSUMPTION: Given the global nature of dentsu, employees may benefit from exposure to international projects and clients.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services with a focus on media planning and buying

Company Size: 10,001+ employees, indicating extensive resources and networking opportunities

Founded: Not Specified

Company Description:

• Focused on sustainable growth and modern creativity
• Utilizes data and technology to enhance brand experiences
• Global presence with a client-centric approach

Company Specialties:

• Marketing communications
• Media buying and planning
• Innovation and technology integration

Company Website: https://bit.ly/3lDa6Ff

ASSUMPTION: dentsu's strong market position and global reach suggest robust career growth potential within the company.

📊 Role Analysis

Career Level: Mid-level, with potential for advancement

Reporting Structure: Reports to the Display & Programmatic Manager

Work Arrangement: Primarily on-site in Madrid

Growth Opportunities:

• Opportunities to work on diverse and international projects
• Potential to develop industry-leading capabilities
• Networking with a global pool of professionals

ASSUMPTION: The dynamic nature of the advertising industry offers continuous learning and the chance to work with innovative technologies.

🌍 Location & Work Environment

Office Type: Modern corporate office with cutting-edge facilities

Office Location(s): Situated in the vibrant business district of Madrid

Geographic Context:

• Central location with accessible public transport
• High-quality lifestyle and cultural experiences
• Access to international business hubs

Work Schedule: Standard business hours with possibilities for flexible working arrangements

ASSUMPTION: Working in Madrid offers a unique blend of cultural richness and business growth potential.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening by HR
• Technical interview with the hiring manager
• Panel interview with senior team members

Key Assessment Areas:

• Technical expertise in display and programmatic tools
• Analytical problem-solving abilities
• Cultural fit within the global team

Application Tips:

• Highlight experience with digital advertising platforms
• Demonstrate analytical skills with examples
• Showcase any leadership or mentorship roles

ATS Keywords: Display Advertising, Programmatic Advertising, Data Analysis, Client Communication

ASSUMPTION: Successful candidates will likely showcase a blend of technical skills and strategic marketing experiences in their applications.

🛠️ Tools & Technologies

• DSPs (Demand Side Platforms)
• Adserving solutions such as DCM and Adobe
• Brand Safety technologies like MOAT and DoubleVerify

ASSUMPTION: Proficiency in the mentioned technologies is crucial for optimal performance and campaign management effectiveness.

👔 Cultural Fit Considerations

Company Values:

• Innovation-driven
• Collaborative and integrates diverse perspectives
• Committed to sustainable practices

Work Style:

• Proactive and solution-oriented
• Adaptable in a fast-paced environment
• Strong emphasis on client satisfaction

Self-Assessment Questions:

• Do I have substantial experience with programmatic platforms?
• Am I comfortable analyzing and presenting performance data?
• How do I adapt to rapidly changing technology in advertising?

ASSUMPTION: Candidates who thrive in dynamic and technology-driven environments will align well with dentsu's culture.

⚠️ Potential Challenges

• Adapting to rapidly changing industry trends
• Managing multiple campaigns concurrently
• Ensuring robust client communications across different regions
• Staying updated with the latest digital tools and technologies

ASSUMPTION: The challenges highlight the need for continuous learning and flexibility to adapt to new advertising environments.

📈 Similar Roles Comparison

• Compared to similar roles, this position offers a stronger focus on campaign optimization and technology adoption
• Positions in smaller firms might offer more flexibility but less exposure to international projects
• Roles at tech-focused agencies may emphasize more on innovation while this blends strategy and execution

ASSUMPTION: This role requires a balancing act between strategic planning and technical execution, setting it apart from purely technical or strategic positions.

📝 Sample Projects

• Launching a cross-platform programmatic ad campaign for a global brand
• Optimizing existing display campaigns to improve conversion rates
• Benchmarking ad performance across market segments

ASSUMPTION: Projects will likely emphasize data-driven decision-making and leveraging advanced analytics to drive results.

❓ Key Questions to Ask During Interview

• How does dentsu integrate emerging technologies into its campaigns?
• What are the typical career progression opportunities for this role?
• How does dentsu support professional development and learning?
• Can you describe the usual client profile for campaigns?
• What are the key performance indicators for success in this position?

ASSUMPTION: These questions are designed to provide deeper insights into company strategy, opportunities for growth, and role expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant certifications and experiences
• Prepare examples of past campaign successes to discuss
• Research dentsu's recent projects and corporate strategies
• Follow up post-interview with a personalized thank you email

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.