📌 Core Information
🔹 Job Title: District Marketing Manager
🔹 Company: Aramark
🔹 Location: Winnipeg, Manitoba, Canada
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with travel within Manitoba)
🚀 Job Overview
Key aspects of this role include:
- Implementing marketing programs across multiple client accounts
- Driving business growth and enhancing brand health
- Collaborating with various teams, including Marketing & Culinary, on-site operations, and culinary teams
- Building marketing acumen within the district
ASSUMPTION: This role requires a high level of organization and strong communication skills to manage multiple accounts and projects simultaneously.
📋 Key Responsibilities
✅ Drive Base Business Growth:
- Visit district accounts weekly/bi-weekly to identify business growth opportunities
- Develop and implement account marketing/growth plans, campaign calendars, and social media content
- Lead in-unit/field execution of marketing programs, promotions, and consumer engagement activities
- Track and measure success using KPIs such as top-line sales, retail transaction counts, and average cheques
- Create and implement traditional, digital, and social media marketing content and creative assets
✅ Support Regional implementation of Culinary, Health & Wellness, and Sustainability Programs:
- Collaborate with the development and regionalization of these programs
- Ensure managers and employees are trained to execute these programs
- Customize and implement education materials for consumers regarding health & wellness and sustainability
- Assist operations in product selection, placement, and pricing strategies
- Conduct, monitor, and enforce corrective action on wellness & sustainability standards
✅ Implement Insights Programs:
- Drive execution of all Aramark primary insights programs and interpret results
- Develop action plans to improve district consumer satisfaction results
- Define customer segments and build competitive analysis annually at each account
✅ Drive Marketing Acumen:
- Train operations teams to ensure strategic merchandising tactics, planograms, promotions, and pricing updates are followed
- Attend weekly district operations calls and deliver updates on the health of marketing programs within the district
- Develop strong working relationships with clients, on-site operators, and frontline staff members
✅ Support New Business and Account Retention Efforts:
- Create and distribute district and/or key account newsletters
- Support and attend district Client Business Reviews (CBRs)
- Assist in the implementation of strategic plans for account retention
- Actively participate in RFP presentations and client retention presentations as required
- Curate standard marketing material packages for business development proposals and personalize as needed
- Support on-site opening plans for new account mobilizations within the district
ASSUMPTION: This role requires a high level of adaptability and strong communication skills to manage multiple accounts and projects simultaneously.
🎯 Required Qualifications
Education: A diploma or degree in marketing (i.e., B.A., B. Comm, etc.)
Experience: 2+ years of experience in marketing, preferably in hospitality or foodservice
Required Skills:
- Advanced writing, presentation, and communication skills
- Proficient in Microsoft Office Suite: Word, Excel, and PowerPoint
- Proficient with Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Business analysis skills: track, analyze, and present results from marketing program implementation
- Project management skills: manage multiple tasks simultaneously with strong time management and multi-tasking skills
- Ability to deal with ambiguity and deliver results
- Knowledge of foodservice operations and connection between menus, recipes, and ingredients
Preferred Skills:
- Knowledge of the Western Canada hospitality and foodservice industry
ASSUMPTION: Given the nature of the role, candidates with experience in marketing within the hospitality or foodservice industry are strongly preferred.
💰 Compensation & Benefits
Salary Range: The salary range for this role is CAD 55,000 - 70,000 per year, based on industry standards for a Marketing Manager with 2-5 years of experience in Winnipeg, Manitoba.
Benefits:
- Medical, dental, and vision insurance
- Retirement savings plan with company match
- Employee discounts on Aramark services
- Paid time off and holidays
Working Hours: Full-time, with travel within Manitoba required
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Winnipeg, Manitoba. The actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Aramark operates in the hospitality and foodservice industry, providing a wide range of services, including food services, facilities management, and uniform services.
Company Size: Aramark is a large company with over 10,000 employees globally. This size allows for ample opportunities for growth and career development.
Founded: Aramark was founded in 1959 and has since grown to become a leading provider of professional services, focusing on enhancing people's quality of life.
Company Description:
- Aramark is committed to delivering exceptional experiences to clients and customers through innovative solutions and a focus on sustainability
- The company serves a diverse range of industries, including healthcare, education, business services, and sports and leisure
- Aramark is dedicated to creating moments that matter by providing high-quality, customized services that meet the unique needs of each client
Company Specialties:
- Patient & Retail Food Services
- Facility Services
- Environmental Services
- Asset Solutions
- Uniforms
Company Website: https://healthcareinsights.aramark.com/healthcareplus
ASSUMPTION: Aramark's focus on sustainability and innovation makes it an attractive employer for candidates interested in these areas.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.
Reporting Structure: The District Marketing Manager reports directly to the Regional Marketing Manager for Western Canada.
Work Arrangement: This role is on-site, with travel required within Manitoba. The work arrangement allows for a good balance between office work and fieldwork.
Growth Opportunities:
- Advancement to a Regional Marketing Manager role
- Expansion of responsibilities within the district or across multiple districts
- Opportunities to work on special projects or initiatives
ASSUMPTION: Given Aramark's large size and diverse range of services, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Aramark's Winnipeg office is a professional and collaborative environment, with a focus on teamwork and innovation.
Office Location(s): 2400 Market St, Philadelphia, Pennsylvania 19103, US (headquarters); Winnipeg, Manitoba, Canada (this role)
Geographic Context:
- Winnipeg is the capital and largest city of the province of Manitoba, with a population of over 700,000 people
- The city is known for its vibrant arts and culture scene, as well as its diverse food and dining options
- Winnipeg has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, with travel required within Manitoba
ASSUMPTION: Winnipeg offers a high quality of life, with a low cost of living and a variety of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the Regional Marketing Manager
Key Assessment Areas:
- Marketing and communication skills
- Problem-solving and analytical skills
- Adaptability and flexibility
- Cultural fit and alignment with Aramark's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role
- Prepare examples of your marketing campaigns and their results to discuss during the interview
- Research Aramark's company culture and values to demonstrate your fit with the organization
ATS Keywords: Marketing, Hospitality, Foodservice, Consumer Insights, Brand Management, Campaign Development, Social Media, Digital Marketing, Client Relations, Project Management, Business Analysis
ASSUMPTION: Aramark's interview process is designed to assess the candidate's marketing skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- Microsoft Office Suite: Word, Excel, PowerPoint
- Adobe Creative Suite: Illustrator, Photoshop, InDesign
- Social media platforms: Facebook, Instagram, Twitter, LinkedIn
- Marketing automation tools: HubSpot, Marketo, or similar
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be learned with relative ease.
👔 Cultural Fit Considerations
Company Values:
- Service: We serve our clients, customers, and communities with excellence
- Integrity: We act with honesty, transparency, and fairness in all that we do
- Innovation: We continuously seek new and better ways to serve our clients and customers
Work Style:
- Collaborative: Aramark values teamwork and encourages employees to work together to achieve common goals
- Adaptable: The role requires flexibility and the ability to adapt to changing priorities and demands
- Results-driven: Aramark is focused on delivering results and achieving measurable outcomes
Self-Assessment Questions:
- Do you have a proven track record of success in marketing within the hospitality or foodservice industry?
- Are you comfortable working in a fast-paced, dynamic environment with multiple priorities and deadlines?
- Do you thrive in a collaborative work environment and enjoy working with diverse teams?
ASSUMPTION: Aramark's company culture is focused on service, integrity, and innovation, with a strong emphasis on teamwork and collaboration.
⚠️ Potential Challenges
- Managing multiple accounts and projects simultaneously may be challenging for some candidates
- Travel within Manitoba may be required, which could present logistical challenges for some candidates
- The role may require working with tight deadlines and managing multiple priorities
- Candidates may face competition from other marketing professionals seeking similar roles
ASSUMPTION: These challenges can be mitigated by strong time management skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager role in the hospitality or foodservice industry, with a focus on driving business growth and enhancing brand health
- Compared to other marketing roles, this position requires a higher level of adaptability and the ability to manage multiple accounts and projects simultaneously
- Career progression in this role may involve advancing to a Regional Marketing Manager role or expanding responsibilities within the district or across multiple districts
ASSUMPTION: This role offers a unique opportunity to gain experience in marketing within the hospitality or foodservice industry and to develop a strong skill set in managing multiple accounts and projects simultaneously.
📝 Sample Projects
- Developing and implementing a marketing campaign to drive business growth for a key account within the district
- Conducting consumer insights research and using the findings to inform marketing strategies and tactics
- Creating and executing a social media marketing plan to enhance brand awareness and engagement for multiple accounts within the district
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of marketing initiatives they may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workweek for this role, and how much travel is required within Manitoba?
- How does Aramark support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does Aramark measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance, and how does it support employees in achieving this?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Aramark Careers website
- Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role
- Prepare examples of your marketing campaigns and their results to discuss during the interview
- Research Aramark's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
