District Marketing Manager

📌 Core Information

🔹 Job Title: District Marketing Manager

🔹 Company: Dickey's Barbecue Restaurants, Inc.

🔹 Location: Dallas, TX, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing local marketing strategies to boost revenues and sales
• Collaborating with Owner Operators and regional teams to execute campaigns
• Analyzing data and generating insights to improve marketing effectiveness
• Evolving media presence and optimizing marketing spend
• Leading cross-functional meetings and driving team alignment on business objectives

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop and implement local marketing strategies resulting in increased revenues, checks, and ROI.

✅ Empower Owner Operators and regional team to execute compelling campaigns by developing Local Store Marketing playbooks and sharing best practices.

✅ Ideate, plan, and implement email marketing, SMS, and APP programs from beginning to end for DMA.

✅ Maximize ROI of new store openings by providing expertise to boost visibility, increase guest engagement, and improve long-term success.

✅ Improve marketing effectiveness and elevate future strategies by measuring current program results, generating actionable insights, and developing initiatives for performance enhancements.

✅ Action on data from digital marketing efforts based on promotions, product, audience, and segment level to optimize spend and marketing performance

✅ Evolve our media presence; including, but not limited to, retail media programs, omni channel strategies and implementation of new emerging channels.

✅ Develop and own regional marketing channel annual calendar and communications.

✅ Partner with internal teams, senior leadership, and media agencies to optimize marketing and social media strategies to achieve sales objectives.

✅ Increase new customer acquisition and reengagement strategies & performance across web & app.

✅ Clearly & concisely present digital insights, both written and in verbal form, at any level of the organization.

✅ Use advanced analytical skills to monitor trends, diagnose problems and surface opportunities.

✅ Lead cross-functional meetings and drive team alignment on business objectives.

✅ Use social media marketing tools to create and maintain the company’s brand.

✅ Work with creative department to develop organic social media marketing campaigns.

✅ Analyze the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements.

✅ Set and achieve key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.

✅ Plan and execute custom online promotions for the Dickey’s Family of Brands with a heavy focus on check driving.

✅ Plan and buy media within approved budget across social channels, own elements of planning and execution.

✅ Report on campaign performance with the ability to distill and curate insights and findings.

✅ Analyze engagement data. Set and achieve key performance indicators (KPIs) such as a target number of likes or shares for social media campaigns.

✅ Research, write, edit, and proofread content including, but not limited to, articles, marketing material, infographic copy and social media postings.

✅ Set measurable goals that demonstrate improvement in marketing efforts.

✅ Provide and report on campaign and promotion performance.

✅ Analyze and report frequently upon success metrics.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in local marketing or a related field

Required Skills:

• Proven experience in local marketing strategies
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills
• Proficient in Microsoft Office Suite and social media marketing tools
• Ability to work effectively with cross-functional teams
• Strong project management skills

Preferred Skills:

• Experience with email marketing and SMS platforms
• Familiarity with the restaurant industry
• Bilingual (English/Spanish)

ASSUMPTION: Candidates with experience in the restaurant industry or bilingual skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the Dallas, TX area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Dickey's Barbecue Pit meals
• Opportunities for career growth and development

Working Hours: Full-time, typically Monday-Friday, with some flexibility for meetings and events

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Dickey's Barbecue Restaurants, Inc. operates in the restaurant industry, specifically focusing on barbecue cuisine.

Company Size: Dickey's Barbecue Restaurants, Inc. has 1,001-5,000 employees, making it a mid-sized company. This size allows for opportunities for career growth and development while still maintaining a family-like atmosphere.

Founded: Dickey's Barbecue Restaurants, Inc. was founded in 1941 by Travis Dickey.

Company Description:

• Dickey's Barbecue Pit is the world’s largest and fastest-growing barbecue franchise
• The company offers a workplace where employees are given meaningful growth opportunities and rewarded for their loyalty and contributions
• Dickey’s is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex (including pregnancy), gender, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws.

Company Specialties:

• Barbecue
• Franchising
• Franchise
• Restaurant
• BBQ
• and Barbeque

Company Website: http://www.Dickeys.com

ASSUMPTION: Dickey's Barbecue Restaurants, Inc. is a well-established company with a strong brand and a commitment to providing quality barbecue and exceptional customer service.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and development within the company.

Reporting Structure: The District Marketing Manager reports directly to the Marketing Director and works closely with Owner Operators, regional teams, and internal departments.

Work Arrangement: This role is on-site, with the primary work location being the Dickey's Barbecue Restaurants, Inc. headquarters in Dallas, TX. However, the role may require travel to regional offices and stores as needed.

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expansion of responsibilities to include additional regions or brands
• Opportunities to work on special projects or initiatives

ASSUMPTION: This role offers significant opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The primary work location is the Dickey's Barbecue Restaurants, Inc. headquarters in Dallas, TX, which offers a modern and collaborative work environment.

Office Location(s): Dickey's Barbecue Restaurants, Inc. headquarters is located at 4514 Cole Avenue, Suite 1015, Dallas, TX 75205, US

Geographic Context:

• Dallas, TX is a large and diverse metropolitan area with a thriving job market and numerous cultural attractions
• The cost of living in Dallas, TX is relatively affordable compared to other major metropolitan areas in the United States
• Dallas, TX offers a variety of housing options, from urban apartments to suburban homes

Work Schedule: The work schedule for this role is typically Monday-Friday, with some flexibility for meetings and events. The role may require occasional work on weekends or evenings to support marketing campaigns or events.

ASSUMPTION: The work environment at Dickey's Barbecue Restaurants, Inc. is collaborative and supportive, with a strong emphasis on teamwork and communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-person or virtual interview with the Marketing Director and/or other members of the marketing team
• Presentation or case study to demonstrate problem-solving skills and strategic thinking
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven mindset
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with local marketing strategies and data analysis
• Demonstrate your understanding of the restaurant industry and Dickey's Barbecue Pit's brand
• Prepare questions to ask the interviewer about the company, the role, or the team to show your interest and engagement

ATS Keywords: Local Marketing Strategies, Campaign Development, Email Marketing, SMS Marketing, Digital Marketing, Social Media Marketing, Data Analysis, Cross-Functional Collaboration, Content Creation, Performance Metrics, Customer Acquisition, Brand Management, Media Planning, Promotional Campaigns, ROI Optimization, Creative Collaboration, Market Research

ASSUMPTION: The application process for this role may be competitive, and candidates should take the time to tailor their application materials and prepare for interviews to demonstrate their qualifications and fit for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Social media marketing tools (e.g., Hootsuite, Buffer, Sprout Social)
• Email marketing and SMS platforms (e.g., Mailchimp, Constant Contact, Twilio)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Candidates should have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Legit. Texas. Barbecue.
• Quality and consistency in everything we do
• Customer focus and exceptional customer service
• Integrity and honesty in all interactions
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-oriented and goal-focused
• Strong communication and presentation skills

Self-Assessment Questions:

• Do you have experience developing and implementing local marketing strategies?
• Are you comfortable working with data and using it to inform marketing decisions?
• Do you have strong communication and presentation skills?
• Are you a collaborative team player who can work effectively with cross-functional teams?
• Do you have a passion for barbecue and a commitment to providing exceptional customer service?

ASSUMPTION: Candidates who are a strong cultural fit for Dickey's Barbecue Restaurants, Inc. will be passionate about the company's brand and values, and will be able to demonstrate their alignment with the company's mission and goals.

⚠️ Potential Challenges

• The role may require occasional work on weekends or evenings to support marketing campaigns or events
• The role may involve travel to regional offices and stores as needed
• The role may require managing multiple projects simultaneously, which can be challenging and time-consuming
• The role may require working with a diverse range of stakeholders, including Owner Operators, regional teams, and internal departments, which can be complex and demanding

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to manage their time and priorities effectively to succeed in the position.

📈 Similar Roles Comparison

• This role is similar to a Local Marketing Manager or Regional Marketing Manager position in the restaurant industry
• However, this role is unique in its focus on the barbecue restaurant segment and the opportunity to work with a well-established and respected brand
• This role offers significant opportunities for career growth and development within the company, making it an attractive option for candidates looking to advance their marketing careers

ASSUMPTION: Candidates should research similar roles in the restaurant industry to gain a better understanding of the skills and qualifications required for success in this role.

📝 Sample Projects

• Developing and implementing a local marketing strategy to increase sales and customer engagement for a new store opening
• Analyzing data from digital marketing efforts to optimize spend and marketing performance for a regional campaign
• Collaborating with the creative department to develop organic social media marketing campaigns to elevate the Dickey's Barbecue Pit brand

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide specific examples of their accomplishments in local marketing strategies and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the typical work schedule for this role and how it may vary depending on the needs of the business?
• How does this role collaborate with other departments and teams within the company?
• What opportunities are there for career growth and development within the company?
• How does the company support work-life balance for its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to ask the interviewer to demonstrate their interest in the role and their understanding of the company's mission and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interviews by researching the company, the role, and the industry, and by practicing common interview questions and your responses
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
• If you are offered the position, be prepared to discuss salary and benefits expectations with the hiring manager

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.