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Division Marketing Manager

Nutrien
Full-time
On-site
Bakersfield, California, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Division Marketing Manager

πŸ”Ή Company: Nutrien

πŸ”Ή Location: Bakersfield, California, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Farming

πŸ”Ή Date Posted: June 26, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing strategies for the division
  • Managing sales forecasts and ensuring accurate results
  • Overseeing physical resources and facilities
  • Organizing customer base and implementing customer programs
  • Analyzing capital and operating budget requirements
  • Ensuring division services are developed and implemented
  • Managing health, safety, environmental, and security programs
  • Assisting in dispute resolution

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the agricultural industry and its regulations.

πŸ“‹ Key Responsibilities

βœ… Review and analyze sales forecasts and operational goals, ensuring accurate results are achieved

βœ… Develop, implement, and manage the implementation of division marketing strategies

βœ… Manage all aspects of physical resources, including maintenance, repair, and compliance with regulations

βœ… Ensure organization of the customer base and effective implementation of customer programs

βœ… Analyze capital and operating requirements and provide recommendations regarding budget needs

βœ… Ensure division services are developed and implemented as appropriate

βœ… Ensure the implementation of proactive health and safety, environmental, and security programs

βœ… Assist Branch Managers with the settlement of disputes within the division

ASSUMPTION: The role involves a mix of strategic planning, operational management, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree preferred

Experience: 5+ years of related experience, with at least 1 year in a leadership capacity

Required Skills:

  • Sales forecasting and analysis
  • Marketing strategy development and implementation
  • Budget analysis and planning
  • Customer relationship management
  • Health, safety, and environmental management
  • Dispute resolution
  • Proficiency in Microsoft Office (Word, Excel)
  • Familiarity with grain and farm supply industry regulations and policies

Preferred Skills:

  • Experience in the agricultural industry
  • Fluency in a second language

ASSUMPTION: A strong background in marketing, sales, or a related field, along with relevant industry experience, is crucial for success in this role.

πŸ’° Compensation & Benefits

Salary Range: $105,300 - $135,000 annually (estimated for Bakersfield, CA)

Benefits:

  • Comprehensive medical, dental, and vision coverage
  • Life insurance and disability coverage
  • Retirement program with generous matching employer contributions
  • Paid vacation, sick days, and holidays
  • Paid personal and maternity/parental leaves
  • Employee and Family Assistance Program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on market data from Indeed, Glassdoor, and LinkedIn. Actual salary and benefits may differ based upon location and individual qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Nutrien is a leading provider of crop inputs and services, operating in the farming industry.

Company Size: Nutrien has 10,001+ employees, making it a large enterprise with extensive resources and a broad reach.

Founded: Nutrien was founded in 2018, but its predecessor companies have been operating since 1859.

Company Description:

  • Nutrien is committed to being the leading provider of agricultural inputs in each of its markets
  • The company offers a wide range of products and services, including crop production, sustainability, plant health, agricultural inputs, and digital ag solutions
  • Nutrien Ag Solutions is a unit of Nutrien Ltd., the world’s largest agriculture inputs company

Company Specialties:

  • Crop Production
  • Sustainability
  • Plant Health
  • Agricultural Inputs
  • Digital Ag
  • Innovative Technologies
  • Crop Protection
  • Seed
  • Precision Agriculture
  • Fertilizer and Nutritionals
  • Soil Sampling
  • Financial Services

Company Website: nutrienagsolutions.com

ASSUMPTION: Nutrien's extensive experience and resources enable it to provide comprehensive solutions to its customers, making it a strong employer in the agricultural industry.

πŸ“Š Role Analysis

Career Level: This role is at the senior management level, requiring significant experience and leadership skills.

Reporting Structure: The Division Marketing Manager reports directly to the General Manager of the division and oversees various managers and team members.

Work Arrangement: This is an on-site role, with the primary office located in Bakersfield, California.

Growth Opportunities:

  • Progression to a regional or corporate marketing role
  • Expansion of responsibilities within the division
  • Development of leadership and management skills

ASSUMPTION: This role offers significant growth potential within a large, established organization, allowing for career advancement and skill development.

🌍 Location & Work Environment

Office Type: Nutrien's office in Bakersfield is a modern, professional workspace with a collaborative and inclusive work environment.

Office Location(s): 3005 Rocky Mountain Ave, Loveland, Colorado 80538, US

Geographic Context:

  • Bakersfield is located in the San Joaquin Valley of California, a major agricultural region
  • The city has a Mediterranean climate, with hot, dry summers and mild, wet winters
  • Bakersfield is approximately 110 miles north of Los Angeles and 170 miles south of Fresno

Work Schedule: The work schedule is typically Monday through Friday, with some flexibility for specific roles and projects.

ASSUMPTION: Bakersfield's central location in California's agricultural heartland provides easy access to major markets and resources, while offering a lower cost of living compared to coastal cities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • In-person or virtual interview with the hiring manager and other team members
  • Background check and reference check
  • Job offer and onboarding

Key Assessment Areas:

  • Industry knowledge and experience
  • Marketing strategy development and implementation
  • Leadership and team management skills
  • Budget analysis and planning
  • Problem-solving and decision-making abilities

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions focusing on leadership, marketing, and problem-solving skills
  • Research Nutrien's company culture and values to demonstrate your fit with the organization

ATS Keywords: Division Marketing Manager, Marketing Strategy, Sales Forecasting, Budget Analysis, Customer Relationship Management, Health and Safety, Dispute Resolution, Agricultural Industry, Nutrien, Nutrien Ag Solutions

ASSUMPTION: The interview process will focus on assessing your strategic mindset, leadership skills, and industry knowledge, as well as your cultural fit with Nutrien.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Customer Relationship Management (CRM) software
  • Budgeting and forecasting tools
  • Industry-specific software (e.g., agricultural management systems)

ASSUMPTION: Familiarity with relevant software and tools is essential for success in this role, as they are used daily for various tasks and projects.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Safety: Nutrien prioritizes the safety of its employees, customers, and the environment
  • Inclusion: The company fosters a diverse and inclusive work environment, where everyone feels valued and respected
  • Integrity: Nutrien operates with honesty, transparency, and ethical business practices
  • Results: The company focuses on delivering exceptional results for its customers and stakeholders

Work Style:

  • Collaborative: Nutrien encourages teamwork and cross-functional collaboration to achieve its goals
  • Innovative: The company embraces new ideas and technologies to drive progress and improvement
  • Customer-focused: Nutrien prioritizes the needs and satisfaction of its customers
  • Performance-driven: The company sets high standards and expects strong performance from its employees

Self-Assessment Questions:

  • Do you have a proven track record of developing and implementing successful marketing strategies in the agricultural industry?
  • Are you comfortable working in a fast-paced, dynamic environment with shifting priorities and tight deadlines?
  • Do you thrive in a collaborative, team-oriented work culture, and are you able to build and maintain effective working relationships with diverse stakeholders?
  • Are you committed to upholding Nutrien's core values and contributing to the company's success?

ASSUMPTION: A strong cultural fit with Nutrien's values and work style is essential for success in this role, as the company places a high emphasis on employee engagement and satisfaction.

⚠️ Potential Challenges

  • Managing a large team and multiple priorities in a fast-paced, dynamic environment
  • Navigating complex industry regulations and compliance requirements
  • Addressing budget constraints and resource allocation challenges
  • Developing and implementing effective customer programs and strategies
  • Managing disputes and conflicts within the division and with external parties

ASSUMPTION: These challenges require strong leadership, strategic planning, and problem-solving skills, as well as a deep understanding of the agricultural industry and its regulations.

πŸ“ˆ Similar Roles Comparison

  • Division Marketing Manager vs. Regional Marketing Manager: Division Marketing Managers focus on a specific geographic area, while Regional Marketing Managers oversee multiple divisions and have broader strategic responsibilities
  • Division Marketing Manager vs. Product Marketing Manager: Division Marketing Managers focus on marketing strategies and customer programs, while Product Marketing Managers concentrate on specific products or product lines
  • Division Marketing Manager vs. Marketing Director: Marketing Directors have broader strategic and leadership responsibilities, overseeing multiple marketing managers and teams

ASSUMPTION: Understanding the differences between these roles can help you determine which path aligns best with your career goals and interests.

πŸ“ Sample Projects

  • Developing and implementing a new customer loyalty program to increase customer retention and revenue
  • Conducting a comprehensive market analysis to identify new growth opportunities and optimize existing product offerings
  • Leading a team to create and execute a targeted marketing campaign to promote a new product launch

ASSUMPTION: These projects demonstrate the strategic, leadership, and tactical skills required for success in this role, as well as the ability to work effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the broader marketing strategy for the division and the company as a whole?
  • What are the most significant challenges facing the division, and how can this role address them?
  • How does Nutrien support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking insightful questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions focusing on leadership, marketing, and problem-solving skills
  • Research Nutrien's company culture and values to demonstrate your fit with the organization
  • Follow up with the hiring manager one week after your interview to express your interest in the role and ask about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.