📌 Core Information
🔹 Job Title: Division Marketing Manager
🔹 Company: Valeo
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Defining and deploying the overall marketing strategy for the division
- Designing and developing service offerings that meet market expectations
- Collaborating with technical, sales, and operational teams to ensure offerings support company growth
- Managing the marketing mix, including product, price, place, and promotion
- Driving customer acquisition, engagement, and retention through digital channels and other touchpoints
ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and a deep understanding of B2B marketing principles.
📋 Key Responsibilities
✅ Define and implement the global marketing strategy for the division
✅ Design and develop service offerings that meet market expectations and support company growth
✅ Collaborate with technical, sales, and operational teams to ensure offerings are clearly articulated and positioned
✅ Manage the marketing mix, including product, price, place, and promotion
✅ Drive customer acquisition, engagement, and retention through digital channels and other touchpoints
✅ Coordinate marketing efforts across different regions and ensure consistent branding
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure marketing efforts align with overall business objectives.
🎯 Required Qualifications
Education: Master's degree in marketing, digital, or commerce
Experience: 5 to 10 years of B2B marketing experience, ideally in digital services and automotive spare parts networks
Required Skills:
- Proven ability to translate customer insights into value propositions
- Fluency in English (French is an asset)
- Strong analytical and strategic thinking skills
- Excellent communication and presentation skills
- Proven ability to work in a cross-functional team environment
Preferred Skills:
- Experience in the automotive aftermarket industry
- Familiarity with marketing automation tools
- Knowledge of the French market
ASSUMPTION: Candidates with a strong background in B2B marketing and a proven track record of driving growth through innovative marketing strategies are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on market data for similar roles in France)
Benefits:
- Stock Options
- Vacation Vouchers
- Housing Assistance
- Plan d'actionnariat
- Chèques vacances
- Action logement
- Présence d’un comité social & économique (CSE): voyages, activités culturelles…
- Télétravail partiel possible
Working Hours: 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in France. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Valeo is a global automotive supplier and technology company, specializing in designing and manufacturing innovative mobility solutions. The company operates in the competitive and rapidly evolving automotive industry, focusing on electrification, driving assistance systems, reinvention of the interior experience, and lighting.
Company Size: Valeo is a large organization with over 100,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: Valeo was founded in 1923 and has since grown into a leading global player in the automotive industry.
Company Description:
- Valeo is a technology company and partner to all automakers and new mobility players, innovating to make mobility cleaner, safer, and smarter.
- The company is a technological and industrial leader in electrification, driving assistance systems, reinvention of the interior experience, and lighting.
- Valeo's mission is to create value for its customers by providing innovative, high-quality products and solutions that meet the evolving needs of the automotive industry.
Company Specialties:
- Comfort and Driving Assistance Systems
- Powertrain Systems
- Thermal Systems
- Visibility Systems
- Aftermarket
- Mobility
- Lighting
- Electrification
- Technology
- and Software
Company Website: valeo.com
ASSUMPTION: Valeo's extensive global presence and commitment to innovation make it an attractive employer for professionals seeking to work in the automotive industry.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Business Development Director.
Reporting Structure: The Division Marketing Manager will report to the Business Development Director and collaborate with various teams, including technical, sales, and operational teams.
Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Progression to a senior marketing role within Valeo or its subsidiaries
- Expansion into international markets, given Valeo's global presence
- Potential to lead cross-functional projects and drive strategic initiatives
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing within the automotive industry.
🌍 Location & Work Environment
Office Type: Valeo's Paris headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 100, Rue de Courcelles, Paris, Île-de-France 75017, FR
Geographic Context:
- Paris is a vibrant, multicultural city with a thriving business ecosystem
- The Île-de-France region offers a high quality of life, with access to excellent education, healthcare, and cultural amenities
- France is a global leader in the automotive industry, providing ample opportunities for professional growth and development
Work Schedule: The work schedule for this role is full-time, with flexible hours and remote work options available.
ASSUMPTION: The Paris office location and hybrid work arrangement provide a balanced work-life experience for employees, while the vibrant business ecosystem offers ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial screening with the Talent Acquisition Specialist
- Interview with the future management team
- Interview with the department of human resources of the site
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Marketing expertise and industry knowledge
- Alignment with Valeo's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Valeo's company culture and values to demonstrate your fit with the organization
ATS Keywords: Marketing strategy, B2B marketing, customer acquisition, brand positioning, cross-functional coordination, international deployment, value proposition development, lead generation, client engagement, team spirit, pragmatism, results orientation
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant marketing experience and skills, as well as their alignment with Valeo's company culture and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation tools, CRM software, and data analysis tools is beneficial for this role, as they are commonly used in B2B marketing.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Performance
- Responsibility
- Teamwork
Work Style:
- Collaborative and cross-functional
- Results-driven and action-oriented
- Adaptable and responsive to change
- Data-informed and analytical
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable working with data and using it to inform marketing strategies?
- Do you have a proven track record of driving results and achieving marketing objectives?
ASSUMPTION: Candidates who align with Valeo's company values and work style are more likely to succeed in this role and contribute to the organization's continued growth and success.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced and evolving automotive industry
- Balancing the need for innovation with the need for operational efficiency
- Adapting to a hybrid work environment and managing remote team members
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to balance multiple priorities and stakeholders.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on cross-functional collaboration and international deployment
- Unlike other marketing roles, this position focuses specifically on the automotive aftermarket industry and its unique challenges and opportunities
- Career progression in this role may lead to senior marketing positions within Valeo or its subsidiaries, or to international assignments within the organization
ASSUMPTION: Applicants should consider their fit with the specific industry and company context when evaluating this role compared to other marketing manager positions.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new service offering in the automotive aftermarket industry
- Conducting market research and customer segmentation to inform marketing strategies and improve customer engagement
- Launching and managing digital marketing campaigns to drive customer acquisition and retention in the automotive aftermarket industry
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Division Marketing Manager role and the diverse range of marketing activities required to succeed in this position.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for the division and how this role will contribute to its evolution?
- How does this role collaborate with other teams, such as technical, sales, and operational teams, to ensure marketing efforts align with overall business objectives?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Valeo support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the automotive aftermarket industry, and how does this role address them?
ASSUMPTION: These interview questions help applicants better understand the role's strategic context, key performance indicators, and the organization's commitment to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: valeo.wd3.myworkdayjobs.com/valeo_jobs/job/Paris/VS-Division-Marketing-Manager_REQ2025055052-1
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your alignment with Valeo's company culture and values
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Valeo's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
