📌 Core Information
🔹 Job Title: Divisional Marketing Manager
🔹 Company: Goddard Enterprises Ltd.
🔹 Location: St. Lucia_Vide_Boutielle, Saint Lucia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with regional travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive marketing strategies for GEL Building Supplies.
- Analyzing market trends and customer insights to inform strategic decisions.
- Driving digital marketing initiatives and overseeing campaign execution.
- Conducting user research and managing the customer rewards program.
- Leading and mentoring the marketing team to foster a culture of innovation and excellence.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing to drive growth and visibility for GEL Building Supplies' brands.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing strategies tailored to the regional market needs of GEL Building Supplies.
✅ Analyze market trends, customer insights, and competitor activities to inform strategic decisions.
✅ Drive digital marketing initiatives, including SEO, SEM, social media, and email campaigns.
✅ Oversee campaign execution, including advertising, promotions, and product launches across multiple markets.
✅ Conduct user research and analyze feedback to improve the online customer experience.
✅ Oversee the execution and management of the customer rewards program to enhance customer engagement and retention.
✅ Implement AI-driven marketing tools to optimize strategies and operations.
✅ Negotiate contracts and service agreements for cost-effectiveness and quality.
✅ Establish and track key performance indicators (KPIs) for marketing campaigns and brand performance.
✅ Report financial performance, campaign expenses, and projected ROI to senior management.
✅ Provide leadership and mentorship to the marketing team, fostering a culture of innovation and performance excellence.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously while working collaboratively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in marketing, Business Administration, or a related field.
Experience: 10+ years of experience in marketing, with a focus on the building supplies or construction industry preferred.
Required Skills:
- Strong understanding of digital marketing strategies, market research, and customer engagement.
- Proficiency in digital tools and technologies (e.g., CMS, CRM, SEO tools, Google Analytics).
- Strong analytical and problem-solving abilities.
- Effective communication and interpersonal skills.
- Ability to work collaboratively with cross-functional teams.
- Proficient in use of Windows PC and navigation of the internet.
- Proficient in Adobe Creative, Canva, or any design program.
- Proficient in Microsoft applications including Microsoft Excel.
- Proficiency in marketing analytics tools, CRM software, and project management applications.
Preferred Skills:
- Experience with CRM, loyalty programs, and AI-driven marketing tools.
ASSUMPTION: Candidates with a proven track record in marketing, particularly in the building supplies or construction industry, will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $80,000 and $120,000 USD per year, based on industry standards for a Divisional Marketing Manager with 10+ years of experience in the building supplies or construction industry in Saint Lucia.
Benefits:
- Group Life, Medical Insurance, and Pension Schemes.
- Training & Development opportunities.
- Employee Share Option Plan (ESOP) for eligible employees.
Working Hours: The standard workweek is 40 hours, with flexibility for regional travel and project demands.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Goddard Enterprises Ltd. operates in the capital markets industry, with subsidiaries and associated companies in catering, manufacturing, automotive, building supplies, services, and finance.
Company Size: Goddard Enterprises Ltd. has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Goddard Enterprises Ltd. was founded in 1921, with a rich history and established presence in the Caribbean region.
Company Description:
- Goddard Enterprises Ltd. is a publicly traded Barbadian company listed on the Stock Exchange.
- The company is comprised of subsidiaries and associated companies, operating in various industries.
- Goddard Enterprises Ltd. is committed to providing opportunities for growth and development to its employees.
Company Specialties:
- Catering
- Automotive
- Building Supplies
- Manufacturing
- Services
- and CDP
Company Website: https://www.goddardenterprisesltd.com/
ASSUMPTION: Goddard Enterprises Ltd. offers a dynamic work environment with opportunities for professional growth and development within its diverse range of industries.
📊 Role Analysis
Career Level: This role is at the management level, with the opportunity to lead and mentor a team while driving strategic marketing initiatives.
Reporting Structure: The Divisional Marketing Manager reports directly to the CEO of GEL Building Supplies and works collaboratively with cross-functional teams across the region.
Work Arrangement: This role requires on-site work in St. Lucia_Vide_Boutielle, with regional travel to support marketing initiatives and collaborate with sales teams.
Growth Opportunities:
- Potential career progression within the marketing department or across other subsidiaries within the Goddard Enterprises Ltd. group.
- Opportunities to develop leadership and management skills through team mentorship and project management.
- Chance to gain experience in a multinational conglomerate and contribute to its overall success and profitability.
ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to make a significant impact on the growth and success of GEL Building Supplies while developing their leadership and management skills.
🌍 Location & Work Environment
Office Type: The primary office is located in St. Lucia_Vide_Boutielle, with regional travel required to support marketing initiatives and collaborate with sales teams.
Office Location(s): St. Lucia_Vide_Boutielle, Saint Lucia
Geographic Context:
- Saint Lucia is an island country in the Caribbean Sea, known for its volcanic beaches, reef-diving sites, luxury resorts, and fishing villages.
- The office is located in the Vide Boutielle area, offering a blend of urban and coastal living.
- The region's cultural diversity and vibrant atmosphere provide an enriching work environment.
Work Schedule: The standard workweek is 40 hours, with flexibility for regional travel and project demands.
ASSUMPTION: The work environment in Saint Lucia offers a unique blend of cultural diversity, vibrant atmosphere, and opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with the hiring manager and other team members to discuss the role, responsibilities, and expectations.
- Final interview or presentation to present marketing strategies or campaign ideas.
Key Assessment Areas:
- Marketing strategy development and execution.
- Analytical and problem-solving skills.
- Leadership and team management capabilities.
- Communication and interpersonal skills.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, achievements, and relevant skills for this role.
- Prepare examples of successful marketing campaigns or projects you've led to discuss during the interview.
- Research Goddard Enterprises Ltd. and GEL Building Supplies to demonstrate your understanding of the company and its mission.
ATS Keywords: Digital Marketing, Market Research, Customer Engagement, SEO, SEM, Social Media, Email Campaigns, Campaign Management, User Research, Customer Rewards Program, AI-driven Marketing, Contract Negotiation, KPI Tracking, Leadership, Communication, Analytical Skills
ASSUMPTION: The application process for this role is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- CMS (Content Management System)
- CRM (Customer Relationship Management) software
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Google Analytics
- Adobe Creative Suite or Canva
- Microsoft Office Suite
- Marketing analytics tools (e.g., Google Analytics, Mixpanel, Hotjar)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing departments across various industries.
👔 Cultural Fit Considerations
Company Values:
- Success
- Responsibility
- Satisfying customers, employees, partners, and shareholders
Work Style:
- Innovative and continuous improvement
- Service excellence
- Collaborative and cross-functional teamwork
Self-Assessment Questions:
- How do you align with the company's values of success, responsibility, and customer satisfaction?
- How comfortable are you working in a dynamic, fast-paced environment and managing multiple projects simultaneously?
- How do your personal work style and preferences fit with the company's culture of innovation, continuous improvement, and service excellence?
ASSUMPTION: Goddard Enterprises Ltd. values candidates who demonstrate a strong commitment to its mission, a passion for driving results, and a collaborative work style that fosters innovation and excellence.
⚠️ Potential Challenges
- Managing regional marketing efforts across multiple markets with varying customer needs and preferences.
- Balancing strategic planning with day-to-day campaign execution and management.
- Adapting to a dynamic work environment with regional travel and project demands.
- Developing and implementing AI-driven marketing tools to optimize strategies and operations.
ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a strategic mindset, allowing the successful candidate to make a significant impact on the growth and success of GEL Building Supplies.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on regional market needs and the ability to manage multiple markets simultaneously.
- Industry-specific context: The building supplies industry has unique marketing challenges and opportunities, requiring a deep understanding of the target audience and their needs.
- Career path comparison: This role offers the opportunity to develop leadership and management skills while driving strategic marketing initiatives, potentially leading to career progression within the marketing department or across other subsidiaries within the Goddard Enterprises Ltd. group.
ASSUMPTION: This role offers a unique blend of strategic marketing, leadership, and management responsibilities, setting it apart from other marketing positions in the industry.
📝 Sample Projects
- Developing and executing a regional marketing campaign to increase brand awareness and customer engagement across multiple markets.
- Conducting market research to identify trends, customer insights, and competitor activities, and using the findings to inform strategic decisions.
- Implementing AI-driven marketing tools to optimize strategies and operations, improving campaign performance and ROI.
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and innovative nature of the Divisional Marketing Manager role at GEL Building Supplies.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies in place for GEL Building Supplies and how this role will contribute to their evolution?
- How does the marketing team collaborate with other departments, such as sales and operations, to ensure alignment with business objectives?
- What are the most significant challenges facing the marketing department, and how can this role address them?
- What opportunities exist for professional growth and development within the marketing department or across other subsidiaries within the Goddard Enterprises Ltd. group?
- How does the company support work-life balance for employees, particularly those in regional or hybrid work arrangements?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and its culture, while also providing valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your marketing experience, achievements, and relevant skills for this role.
- Prepare examples of successful marketing campaigns or projects you've led to discuss during the interview.
- Research Goddard Enterprises Ltd. and GEL Building Supplies to demonstrate your understanding of the company and its mission.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
