Divisional Marketing Specialist

📌 Core Information

🔹 Job Title: Divisional Marketing Specialist

🔹 Company: Perry Homes

🔹 Location: Houston, Texas, United States

🔹 Job Type: Full-Time, On-site (Remote: Yes)

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site required)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing plans for communities within an operational division
• Evaluating marketing strategies and advertising options to reach targeted markets
• Coordinating events and representing the company at functions
• Working closely with regional marketing managers, divisional marketing managers, and other departments
• Analyzing marketing performance and reporting on progress and results

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. It involves both independent work and collaboration with various teams.

📋 Key Responsibilities

✅ Develop and implement marketing plans for communities within an operational division

✅ Evaluate and execute optimal advertising and media sources to reach targeted markets

✅ Monitor division goals, projections, and results, and report as necessary

✅ Coordinate, market, and execute events in assigned division, along with creating event budgets and reporting on results

✅ Maintain and report on monthly divisional budget

✅ Represent the Marketing Department at Developer meetings and functions to coordinate community efforts

✅ May also be called upon to assist with projects in any division or department as needed

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: High School Diploma or equivalent required; college degree in marketing or advertising preferred

Experience: Requires at least 3 years of relevant experience in a position of responsibility

Required Skills:

• Ability to identify and gather relevant data, evaluate its importance, and then develop a plan of action
• Experience in the use of demographics, psychographics, and statistical data when developing marketing plans
• Experience in tracking performance of marketing/advertising efforts
• Ability to develop new ideas and present them persuasively to internal clients and external business contacts
• Strong writing skills with specific experience in preparing marketing plans and summaries
• Ability to travel throughout the local greater city area, and occasionally to other company markets
• Current, valid Driver’s License with acceptable driving record and reliable transportation

Preferred Skills:

• New home industry experience
• Public speaking confidence

ASSUMPTION: Candidates with experience in the new home industry and strong public speaking skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Marketing Specialist with 2-5 years of experience in the Houston area)

Benefits:

• Medical, Dental & Vision Coverage
• Employee Assistance Program (EAP)
• Fitness Reimbursement
• 401(k) with Company Match
• Company-Paid Life & Disability Insurance
• Supplemental Coverage Options
• PTO & Paid Holidays
• Leave of Absence Programs
• Perry Homes Family College Fund
• New Home & Employee Discounts
• Pet Perks, Travel Assistance, & More

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with occasional evenings and weekends for events

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Construction, specifically new home construction and sales

Company Size: 1,001-5,000 employees (Large, established company with significant resources and opportunities for growth)

Founded: 1967 (Over 50 years of experience in the industry)

Company Description:

• Perry Homes is a luxury homebuilder founded in 1967, focusing on new home design and sales
• They have built new homes for sale across Texas, selecting homesites in premier master-planned communities with desirable locations, amenities, and schools
• Perry Homes is one of Texas's largest and most trusted home builders, with over 85 communities, 65,000 families served, and a consistent 95% customer satisfaction rating

Company Specialties:

• Construction
• Real estate
• New home design
• New home sales

Company Website: http://www.perryhomes.com/

ASSUMPTION: Perry Homes is a well-established company with a strong reputation in the new home construction industry. They offer a comprehensive benefits package and opportunities for career growth.

📊 Role Analysis

Career Level: Mid-level (This role requires 3+ years of experience and offers opportunities for growth within the marketing department)

Reporting Structure: The Divisional Marketing Specialist reports directly to the Regional Marketing Manager and works closely with the Sr. Divisional Marketing Manager and other departments

Work Arrangement: Hybrid (On-site required, with occasional remote work for events and meetings)

Growth Opportunities:

• Advancement within the marketing department, such as becoming a Senior Divisional Marketing Manager or Regional Marketing Manager
• Expansion into other areas of the business, such as sales or product development
• Opportunities to work on special projects or initiatives

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Corporate headquarters in Greenway Plaza’s Phoenix Tower in Houston’s Upper Kirby neighborhood

Office Location(s): 3200 Southwest Fwy, Suite 2800, Houston, Texas 77027, US

Geographic Context:

• Houston is the fourth most populous city in the United States and the most populous city in Texas
• The Upper Kirby neighborhood is a vibrant, upscale area with numerous dining, shopping, and entertainment options
• Houston has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with occasional evenings and weekends for events

ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager
• Final interview with the Regional Marketing Manager or other key stakeholders

Key Assessment Areas:

• Marketing strategy and planning
• Event coordination and management
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Be prepared to discuss your marketing philosophy and approach to advertising
• Demonstrate your ability to work independently and within a team environment

ATS Keywords: Marketing Strategy, Data Analysis, Event Coordination, Content Creation, Social Media, Public Speaking, Budget Management, Team Collaboration, Training, Advertising, Brand Management, Photography, Communication, Sales Support, Demographics, Psychographics

ASSUMPTION: The application process may take several weeks, and communication from the company may be limited during this time.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Facebook, Instagram, Twitter)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the division and the company as a whole.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Superior Design
• Customer Service

Work Style:

• Collaborative and team-oriented
• Focused on results and customer satisfaction
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have experience working in a fast-paced, dynamic environment?
• Are you comfortable working independently and within a team?
• Do you have strong communication and presentation skills?

ASSUMPTION: Candidates who are a good fit for Perry Homes' culture are collaborative, results-driven, and customer-focused.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a diverse range of stakeholders, including developers, sales professionals, and other departments
• Adapting to changes in marketing strategies and priorities
• Occasional travel and work outside of regular business hours

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Compared to a Marketing Manager, this role has a more narrow focus on a specific division and less oversight of other marketing team members
• Compared to a Marketing Coordinator, this role requires more strategic thinking and independent decision-making
• Career progression may involve moving into a Marketing Manager or similar role within the company

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing responsibilities, with opportunities for growth and development within the company.

📝 Sample Projects

• Developing and implementing a marketing plan for a new community launch
• Coordinating and executing a grand opening event for a new community
• Analyzing marketing performance data and making data-driven recommendations for improvement

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for growth and development within the marketing department and the company as a whole?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/view/idG6EmhzDoKRVkfL39Hcai/hybrid-divisional-marketing-specialist-in-houston-at-perry-homes
• Tailor your resume and cover letter to highlight your marketing experience and relevant skills
• Prepare for your interview by researching the company and practicing common marketing interview questions
• Follow up with the hiring manager or HR department one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.