📌 Core Information
🔹 Job Title: Douyin Content Planner
🔹 Company: Philips
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 12, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with brand teams to create content strategies for the Douyin platform
- Analyzing trends and user insights to produce engaging short video scripts
- Following up on performance metrics for continuous improvement
- Working closely with various teams, including DP & TP content teams
ASSUMPTION: This role requires strong creative and analytical skills, with a focus on understanding user behavior and market trends.
📋 Key Responsibilities
✅ Assist in creating content strategies for the Douyin platform, ensuring high-quality output that aligns with business needs
✅ Analyze trends and user insights to produce engaging short video scripts
✅ Follow up on performance metrics for continuous improvement
✅ Collaborate with various teams, including DP & TP content teams, to ensure effective communication and high-quality content
ASSUMPTION: The role may require occasional overtime, especially during content creation deadlines or when monitoring video performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Around 3 years of experience in Douyin short video content operations
Required Skills:
- Excellent writing and analytical skills
- Strong communication and problem-solving abilities
- Familiarity with Douyin content trends and user behavior
- Ability to work effectively in a team and collaborate with various departments
Preferred Skills:
- Experience with data analysis tools
- Fluency in Chinese and English
ASSUMPTION: While not explicitly stated, proficiency in Chinese is likely required for this role due to the target audience and market.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Shanghai is typically between ¥25,000 - ¥35,000 per month, based on experience and market standards.
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Opportunities for professional development and growth
- Dynamic work environment with a global team
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work or overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Philips operates in the health technology industry, focusing on improving people's health and well-being through meaningful innovation.
Company Size: Philips is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.
Founded: Philips was founded in 1891 and has since grown into a global leader in health technology, with a strong focus on innovation and sustainability.
Company Description:
- Philips is a focused leader in health technology, aiming to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities
- The company sees healthcare as a connected whole, helping people live healthily, preventing disease, and aiding patient recovery at home in the community
- Philips innovates for people with the belief that there's always a way to make life better
Company Specialties:
- Healthcare
- Medical Devices
- Health systems
- Cardiology
- Healthtech
- Oncology
- Respiratory
- Fertility and pregnancy
- Connected Care
Company Website: philips.com
ASSUMPTION: Working at Philips offers opportunities to make a significant impact on people's lives through innovative health technology solutions.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Douyin Content Planner will report to the Marketing Manager or a similar role within the marketing department.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work or overtime as needed.
Growth Opportunities:
- Potential career progression into senior marketing roles or specialized content management positions
- Opportunities to work on diverse projects and gain experience in various aspects of marketing and content creation
- Chance to collaborate with global teams and gain international experience
ASSUMPTION: Given Philips' global presence and focus on innovation, there are ample opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Philips' Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Philips' Shanghai office is located in the Daning A2 PIC, Pudong New Area, Shanghai.
Geographic Context:
- Shanghai is a major global city and a significant economic hub in China
- The Daning A2 PIC is a modern business park with easy access to public transportation and amenities
- The area offers a vibrant work-life balance, with numerous dining, entertainment, and cultural options nearby
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work or overtime as needed.
ASSUMPTION: Working in Shanghai offers a dynamic and fast-paced work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Creativity and writing skills
- Analytical and problem-solving abilities
- Communication and teamwork skills
- Understanding of Douyin content trends and user behavior
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide specific examples of your content creation and data analysis experience
- Demonstrate your understanding of the Douyin platform and user behavior in your application materials
ATS Keywords: Douyin, Content Planning, Video Production, Data Analysis, Creative Writing, Communication, Problem Solving, User Insight, Trend Analysis
ASSUMPTION: Philips uses Applicant Tracking Systems (ATS) to manage and screen job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Douyin platform
- Data analysis tools (e.g., Excel, Google Analytics, or similar)
- Content creation and management tools (e.g., Canva, Adobe Creative Suite, or similar)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Sustainability
- Integrity
- Quality
Work Style:
- Collaborative and team-oriented
- Focused on continuous learning and improvement
- Results-driven and data-informed
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented work environment?
- Are you committed to continuous learning and professional development?
- Do you have a strong data-driven mindset and a passion for improving processes and outcomes?
ASSUMPTION: Candidates who align with Philips' company values and work style are more likely to succeed in this role and contribute to the team's success.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-changing Douyin content trends
- Managing multiple projects and deadlines simultaneously
- Collaborating effectively with various teams and stakeholders
- Occasional overtime or weekend work during content creation deadlines or video performance monitoring
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Social Media Content Manager or a Digital Marketing Specialist, with a focus on Douyin content creation and management
- Compared to other content planning roles, this position requires a strong understanding of Douyin content trends and user behavior
- Career progression in this role could lead to senior marketing or specialized content management positions within Philips or other organizations
ASSUMPTION: While this role shares similarities with other content planning positions, its focus on the Douyin platform and user behavior sets it apart from other opportunities in the market.
📝 Sample Projects
- Creating a content strategy for a new product launch on the Douyin platform
- Analyzing the performance of existing Douyin content and optimizing future content based on user engagement and feedback
- Collaborating with the DP & TP content teams to create high-quality, on-brand content that resonates with the target audience
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Douyin Content Planner role at Philips.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the team or the company in the coming months, and how can this role contribute to addressing them?
- How does Philips support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the company?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Philips careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your Douyin content creation and data analysis experience
- Prepare examples of your previous content creation and data analysis work to showcase during the interview process
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
