DTC content manager

📌 Core Information

🔹 Job Title: DTC Content Manager

🔹 Company: Mondelēz International

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-time, On-site

🔹 Category: Sales & Business Development

🔹 Date Posted: August 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and driving broad customer relationships across all levels within key customers
• Executing the strategy for the customer and ensuring delivery of the Joint Customer Business Plan
• Optimizing resource usage to achieve operational profitability
• Collaborating with cross-functional teams to deliver results and drive growth

ASSUMPTION: This role requires a strong customer focus, strategic mindset, and excellent interpersonal skills. It's ideal for candidates with experience in customer-facing roles and a proven track record of driving revenue growth and market share.

📋 Key Responsibilities

✅ Develop and maintain strong customer relationships at appropriate levels within key customers

✅ Execute the customer strategy and ensure delivery of the Joint Customer Business Plan

✅ Optimize resource usage to achieve operational profitability

✅ Collaborate with cross-functional teams to deliver results and drive growth

✅ Negotiate and influence key stakeholders to achieve desired outcomes

ASSUMPTION: This role involves frequent travel to customer sites and may require working flexible hours to accommodate customer needs.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2-5 years of experience in customer-facing roles, with a focus on growing revenue and market share

Required Skills:

• Proven ability to build and maintain strong customer relationships
• Strategic mindset with a focus on delivering results and problem-solving
• Understanding of multiple customers, go-to-market strategies, structure, and business practices
• Excellent negotiating and influencing skills
• Fluency in English and Mandarin Chinese

Preferred Skills:

• Experience working with global brands
• Knowledge of the food and beverage industry

ASSUMPTION: Candidates with experience in account management or sales roles are encouraged to apply. Familiarity with the Chinese market is a plus.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a DTC Content Manager role in Shanghai, the estimated salary range is ¥250,000 - ¥350,000 per year. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Competitive benefits package
• Opportunities for career growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time, 40 hours per week. Occasional travel may be required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the food and beverage manufacturing industry, focusing on snacks, including biscuits, chocolate, candy, and gum, as well as beverages.

Company Size: Mondelēz International is a large corporation with over 80,000 employees worldwide. In China, they have over 4,000 employees across multiple manufacturing plants and a global biscuit R&D technical center.

Founded: Mondelēz International was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business. However, the company's history dates back to 1923 when it was established as Kraft Foods.

Company Description:

• Mondelēz International is a global leader in the snacking industry, with iconic brands such as Oreo, Cadbury, and Toblerone
• The company is committed to empowering people to snack right by offering the right snack for the right moment, made the right way
• Mondelēz International is dedicated to creating a sustainable future for people and the planet through its Snacking Made Right strategy

Company Specialties:

• Production of snacks, including biscuits, chocolate, candy, and gum
• Global brand management and marketing
• Sales and distribution

Company Website: MondelezInternational.com

ASSUMPTION: Mondelēz International is a well-established company with a strong global presence and a portfolio of iconic brands. They are committed to sustainability and creating a positive impact on society.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in customer-facing roles, looking to advance their career in sales or account management.

Reporting Structure: The DTC Content Manager will report directly to the Head of Sales or a similar role within the organization.

Work Arrangement: This role is on-site, with occasional travel required to customer sites. The work arrangement may include flexible hours to accommodate customer needs.

Growth Opportunities:

• Progression to senior account management or sales roles within the organization
• Expansion into global roles or cross-functional opportunities
• Development of leadership and management skills

ASSUMPTION: This role offers opportunities for career growth and development within the organization. Successful candidates will have the chance to work with global brands and gain experience in a dynamic and inclusive work environment.

🌍 Location & Work Environment

Office Type: Mondelēz International's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): The Shanghai office is located in the Business Unit Head Office - Shanghai, China.

Geographic Context:

• Shanghai is a major commercial hub and the largest city in China, with a population of over 24 million
• The city is known for its vibrant culture, rich history, and diverse culinary scene
• Shanghai offers a mix of traditional and modern architecture, with iconic landmarks such as the Bund and the Oriental Pearl Tower

Work Schedule: The work schedule for this role is full-time, with occasional travel required. The work arrangement may include flexible hours to accommodate customer needs.

ASSUMPTION: Shanghai offers a dynamic and multicultural work environment, with a wide range of dining, entertainment, and cultural attractions. The city is well-connected by public transportation, making it easy to commute to and from work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the Head of Sales or a similar role

Key Assessment Areas:

• Customer relationship management skills
• Strategic thinking and problem-solving abilities
• Negotiation and influencing skills
• Cultural awareness and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your experience in customer-facing roles and your ability to drive revenue growth and market share
• Prepare examples of your negotiation and influencing skills, as well as your problem-solving abilities
• Research Mondelēz International and the Chinese market to demonstrate your understanding of the company and its products

ATS Keywords: Customer relationship management, strategic thinking, problem-solving, negotiation, influencing, revenue growth, market share, account management, sales, China market, global brands

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the organization. Successful candidates will demonstrate a strong customer focus, strategic mindset, and excellent interpersonal skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, SAP CRM)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the organization and the team. Successful candidates will have experience with relevant software and be willing to learn new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands
• Grow Every Day
• Do What's Right

Work Style:

• Collaborative and inclusive work environment
• Focus on delivering results and driving growth
• Opportunities for career growth and development

Self-Assessment Questions:

• Do you have a passion for building strong customer relationships and driving revenue growth?
• Are you a strategic thinker with a proven track record of problem-solving and negotiation?
• Are you comfortable working in a dynamic and inclusive work environment, with a focus on delivering results?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Mondelēz International's company values and work style. They will be passionate about building customer relationships and driving revenue growth, with a strategic mindset and excellent interpersonal skills.

⚠️ Potential Challenges

• Frequent travel to customer sites may be required
• The role may involve working flexible hours to accommodate customer needs
• Cultural differences may present challenges in building and maintaining customer relationships
• The role may require working with multiple stakeholders, each with their own priorities and expectations

ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a dynamic and inclusive work environment. They will have strong communication skills, cultural awareness, and the ability to build and maintain strong customer relationships.

📈 Similar Roles Comparison

• Compared to other account management roles, this role places a greater emphasis on strategic thinking and problem-solving
• Unlike some sales roles, this role focuses on building and maintaining customer relationships rather than direct sales
• This role offers opportunities for career growth and development within the organization, with the potential to progress to senior account management or sales roles

ASSUMPTION: This role is well-suited for candidates with experience in customer-facing roles and a strong customer focus. Successful candidates will have a strategic mindset and excellent interpersonal skills, with the ability to build and maintain strong customer relationships.

📝 Sample Projects

• Developing and executing a customer strategy to drive revenue growth and market share
• Optimizing resource usage to achieve operational profitability
• Collaborating with cross-functional teams to deliver results and drive growth

ASSUMPTION: These sample projects are intended to provide an overview of the types of tasks and responsibilities associated with this role. Successful candidates will have experience in customer-facing roles and a proven track record of driving revenue growth and market share.

❓ Key Questions to Ask During Interview

• Can you describe the company's strategy for growing revenue and market share in the Chinese market?
• How does this role fit into the overall sales and marketing strategy for the company?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and career growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These key questions are intended to provide an overview of the types of questions you may want to ask during the interview process. Successful candidates will use these questions to demonstrate their interest in the role and their understanding of the company and its products.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your experience in customer-facing roles and your ability to drive revenue growth and market share
• Prepare examples of your negotiation and influencing skills, as well as your problem-solving abilities
• Research Mondelēz International and the Chinese market to demonstrate your understanding of the company and its products
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.