DTC content manager

📌 Core Information

🔹 Job Title: DTC Content Manager

🔹 Company: Mondelēz International

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: August 8, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and driving customer relationships across all levels within key accounts
• Executing the strategy for the customer and ensuring delivery of JCBP (Joint Customer Business Plan)
• Optimizing resource usage to enhance operational profitability
• Collaborating with cross-functional teams to deliver results and solve problems

ASSUMPTION: This role requires a balance of strategic thinking, relationship management, and operational execution. The ideal candidate will have experience in customer-facing roles and a strong understanding of go-to-market strategies.

📋 Key Responsibilities

✅ Develop and maintain strong customer relationships at appropriate levels within key accounts

✅ Execute the strategy for the customer, ensuring delivery of JCBP (Joint Customer Business Plan)

✅ Optimize resource usage to enhance operational profitability

✅ Collaborate with cross-functional teams to deliver results and solve problems

✅ Grow revenue and market share through effective customer management and strategy execution

ASSUMPTION: This role may require occasional travel to meet with customers and attend industry events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in customer-facing roles, with a focus on account management or business development

Required Skills:

• Proven ability to build and maintain strong customer relationships
• Strategic thinking and problem-solving skills
• Excellent negotiation and influencing skills
• Strong understanding of multiple customers, go-to-market strategies, and business practices
• Fluency in English (Mandarin proficiency is a plus)

Preferred Skills:

• Experience in the food and beverage industry
• Bilingual or multilingual skills
• Strong analytical skills and data-driven mindset

ASSUMPTION: Candidates with experience in fast-moving consumer goods (FMCG) or a related industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: CNY 350,000 - 450,000 per year (Based on industry standards for a mid-senior level marketing role in Shanghai)

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for professional development and career growth
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the food and beverage manufacturing industry, with a focus on snacks, including biscuits, chocolate, candy, and gum.

Company Size: Mondelēz International is a large corporation with over 80,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: 2012 (as a spin-off from Kraft Foods)

Company Description:

• Mondelēz International is a global leader in snacking, with iconic brands such as Oreo, Cadbury, and Toblerone
• The company is committed to empowering people to snack right by offering the right snack for the right moment, made the right way
• Mondelēz International is headquartered in the Greater Chicago Area, with operations in over 80 countries

Company Specialties:

• Production of confectionery, food, and beverage products
• Brand management and marketing
• Sales and distribution

Company Website: MondelezInternational.com

ASSUMPTION: Mondelēz International's global presence and diverse product portfolio offer opportunities for international assignments and cross-functional collaboration.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Sales or a similar leadership position within the company's Greater China region.

Work Arrangement: On-site, with occasional travel required for customer meetings and industry events.

Growth Opportunities:

• Progression to a senior or management role within the sales or marketing department
• Expansion into other regions or markets within the company's global operations
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers opportunities for career growth and development within a large, multinational corporation.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with amenities such as a cafeteria, gym, and recreational areas.

Office Location(s): Business Unit Head Office - Shanghai, China

Geographic Context:

• Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment
• The city is known for its rich history, diverse culture, and modern infrastructure
• Shanghai has a subtropical monsoon climate, with mild winters and hot, humid summers

Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) with occasional overtime required to meet project deadlines.

ASSUMPTION: Shanghai offers a unique blend of traditional Chinese culture and modern, cosmopolitan living, providing a stimulating environment for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-person interview with the sales or marketing team
• Final interview with the regional director or a member of the executive leadership team

Key Assessment Areas:

• Customer relationship management skills
• Strategic thinking and problem-solving abilities
• Negotiation and influencing skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in customer-facing roles and account management
• Demonstrate a strong understanding of go-to-market strategies and business practices
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of successful customer relationships and strategies you've executed in previous positions

ATS Keywords: Customer Relationship Management, Account Management, Strategy Execution, Joint Customer Business Plan, Resource Optimization, Problem Solving, Negotiation, Influencing, Go-to-Market Strategies, Business Practices

ASSUMPTION: Mondelēz International's application process may include assessments or case studies to evaluate candidates' skills and fit for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the department and region within Mondelēz International.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands
• Grow Every Day
• Do What's Right

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to change

Self-Assessment Questions:

• How do you demonstrate your commitment to loving our consumers and brands in your daily work?
• Can you provide an example of a time when you grew every day in a challenging situation?
• How do you ensure that you do what's right, even in difficult circumstances?

ASSUMPTION: Mondelēz International values diversity and inclusion, fostering a work environment where employees can bring their authentic selves to work.

⚠️ Potential Challenges

• Managing multiple customer relationships and priorities simultaneously
• Adapting to a dynamic and fast-paced work environment
• Occasional travel requirements for customer meetings and industry events
• Navigating a large, multinational corporation with diverse teams and projects

ASSUMPTION: Successful candidates will be able to balance multiple priorities, adapt to change, and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to an Account Manager or Business Development Manager position, with a focus on customer relationship management and strategy execution
• Compared to other marketing roles, this position places a greater emphasis on customer-facing responsibilities and sales-related activities
• Career progression in this role may lead to senior or management positions within the sales or marketing department, or expansion into other regions or markets within the company's global operations

ASSUMPTION: Candidates with experience in similar roles or a strong background in customer relationship management and strategy execution may find this position a good fit.

📝 Sample Projects

• Developing and implementing a strategic plan to grow revenue and market share within a key account
• Negotiating and closing a significant deal with a major customer, resulting in increased sales and profitability
• Collaborating with cross-functional teams to deliver a successful customer event or trade show

ASSUMPTION: Successful candidates will have a proven track record of delivering results and driving growth in customer-facing roles.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to customer relationship management and strategy execution?
• How does this role fit into the broader sales and marketing strategy for the company's Greater China region?
• What opportunities are there for professional development and career growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful customer relationships and strategies you've executed in previous positions
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.