DTC Marketing Manager

📌 Core Information

🔹 Job Title: DTC Marketing Manager

🔹 Company: NEAT Method

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Mid-Senior level (4-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving direct-to-consumer business growth through lifecycle marketing strategies
• Managing email and SMS marketing campaigns to drive sales and customer loyalty
• Collaborating with cross-functional teams and external agencies to optimize customer experience
• Analyzing customer data to personalize marketing efforts and increase lifetime value
• Staying up-to-date on e-commerce trends and best practices

ASSUMPTION: This role requires a strong analytical mindset and a passion for customer engagement, as well as experience in e-commerce marketing and management.

📋 Key Responsibilities

✅ Develop and execute lifecycle marketing strategies to acquire, retain, and engage customers

✅ Manage content calendar and execution for email and SMS, optimizing website content to drive sales and customer loyalty

✅ Collaborate with Senior Manager, Creative to deliver on-brand campaign or channel briefs and create all visual assets

✅ Coordinate with Franchise Marketing Manager to ensure best user experience and strategic approach

✅ Analyze customer data and segmentation to personalize marketing efforts and increase lifetime value

✅ Partner with external agencies managing paid digital advertising, SEO, affiliate, and PR to drive traffic and conversions

✅ Monitor key performance metrics and adjust strategies accordingly

✅ Partner with development resources to implement A/B testing and performance tracking

✅ Stay up-to-date on e-commerce trends, best practices, and emerging technologies

✅ Work closely with Social Media & Community Coordinator to develop strategy and plans across social, influencer, and brand partnerships

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to collaborate effectively across teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-5 years of experience in DTC, e-commerce, or lifecycle marketing

Required Skills:

• Proven experience in DTC, e-commerce, or lifecycle marketing
• Strong understanding of customer segmentation, retention strategies, and CRM tools
• Familiarity with Shopify, Hubspot, Klaviyo, Attentive, or other e-commerce and marketing automation platforms
• Experience managing email and SMS marketing campaigns with a focus on revenue growth
• Proven ability to collaborate across teams and manage agency relationships
• Analytical mindset with the ability to interpret data and make strategic recommendations
• Exceptional project management skills and attention to detail

Preferred Skills:

• Experience in home, lifestyle, or design brands
• Fluency in Spanish (bonus)

ASSUMPTION: Candidates with experience in home, lifestyle, or design brands may have a competitive edge for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-senior level DTC marketing roles in the US)

Benefits:

• Competitive compensation package
• 401(K) with company match
• Flexible PTO policy
• Remote work
• Health, Dental, and Vision Insurance, with HSA
• Employee discount on all Neat Method products

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the US. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services (Home Organizing)

Company Size: Small (11-50 employees) - Expect a close-knit team and the opportunity to make a significant impact.

Founded: 2011 - NEAT Method is an established company with a history of growth and success.

Company Description:

• NEAT Method is a luxury home organizing company offering products and services across the US and Canada.
• Their mission is to provide a more luxurious and smartly appointed living space by designing customized solutions that are effective and sustainable.
• They offer a range of services, including unpacking moves, purchasing and implementing organizational items, donating unwanted household items, and closet specializations.

Company Specialties:

• Home Organizing
• Unpacking Moves
• Purchasing and Implementing Organizational Items
• Donating Unwanted Household Items
• Closet Specialists
• Product Development

Company Website: http://www.neatmethod.com

ASSUMPTION: NEAT Method's focus on luxury and personalized customer experiences may influence the company culture and the expectations for this role.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers the opportunity to lead marketing efforts and drive business growth for NEAT Method's direct-to-consumer business.

Reporting Structure: This role reports directly to the VP of Marketing and may oversee junior marketing team members or external agencies.

Work Arrangement: Fully Remote - Expect to work from home or a remote location with flexible scheduling.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunity to expand skills in e-commerce marketing and management
• Chance to work with a diverse range of teams and external partners

ASSUMPTION: As a mid-sized company, NEAT Method may offer more opportunities for growth and advancement than larger corporations, but may also have less established career paths.

🌍 Location & Work Environment

Office Type: Remote - No physical office required; work from home or a remote location.

Office Location(s): United States (Multiple locations, including Chicago, San Francisco, and New York City)

Geographic Context:

• NEAT Method operates across the US and Canada, with a strong presence in major metropolitan areas.
• The remote nature of this role allows for flexibility in location, but time zone considerations may apply.
• Working remotely may require self-motivation and strong communication skills to collaborate effectively with team members in different locations.

Work Schedule: Full-time (40 hours/week) with flexible scheduling - Expect a balance between structured work hours and the ability to manage your own time.

ASSUMPTION: The remote work arrangement may require candidates to be comfortable working independently and managing their own time effectively.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Presentation or case study to evaluate strategic thinking and marketing skills
• Final interview with the VP of Marketing to discuss fit and next steps

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Project management and organizational skills
• Collaboration and communication skills
• Cultural fit and alignment with NEAT Method's values

Application Tips:

• Highlight your experience in DTC, e-commerce, or lifecycle marketing, and provide specific examples of successful campaigns or projects.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively.
• Research NEAT Method's company culture and values to demonstrate your fit and enthusiasm for the role.

ATS Keywords: DTC, e-commerce, lifecycle marketing, customer acquisition, customer retention, email marketing, SMS marketing, website optimization, data analysis, project management, CRM, collaboration, SEO, digital advertising, A/B testing, social media strategy

ASSUMPTION: NEAT Method's hiring process may prioritize candidates who demonstrate a strong understanding of the company's mission and values, as well as a proven track record in DTC marketing.

🛠️ Tools & Technologies

• Shopify (E-commerce platform)
• Hubspot (Marketing automation)
• Klaviyo (Email marketing)
• Attentive (SMS marketing)
• CRM software (e.g., Hubspot, Salesforce, or Zoho CRM)
• Google Analytics (Web analytics)
• SEO tools (e.g., SEMrush, Ahrefs, or Moz)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)

ASSUMPTION: Familiarity with these tools and technologies is not required, but may be beneficial for candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Luxury and refinement - NEAT Method prioritizes high-quality products and services that cater to a discerning clientele.
• Personalized approach - The company focuses on designing customized solutions that meet the unique needs of each client.
• Honesty and integrity - NEAT Method values transparency and ethical business practices in all aspects of its operations.

Work Style:

• Collaborative - NEAT Method encourages teamwork and cross-functional collaboration to drive success.
• Adaptable - The company values employees who can adapt to changing circumstances and embrace new challenges.
• Customer-focused - NEAT Method prioritizes the needs and preferences of its clients, ensuring exceptional customer service and satisfaction.

Self-Assessment Questions:

• Do you have experience in DTC, e-commerce, or lifecycle marketing, and a passion for driving customer engagement and growth?
• Are you comfortable working remotely and managing your own time effectively?
• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
• Are you committed to delivering high-quality products and services that meet the needs of a discerning clientele?

ASSUMPTION: Candidates who demonstrate a strong alignment with NEAT Method's values and work style may be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Analyzing and interpreting complex data to inform marketing strategies
• Collaborating effectively with cross-functional teams and external agencies
• Adapting to changing market conditions and customer preferences
• Balancing the need for personalization with the scalability required for a growing DTC business

ASSUMPTION: These challenges may require candidates to possess strong problem-solving skills, adaptability, and the ability to work effectively under pressure.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on direct-to-consumer business growth and lifecycle marketing strategies.
• Compared to other e-commerce marketing roles, this position may require a stronger emphasis on personalization and customer engagement.
• Career progression in this role may involve expanding into leadership or management positions within the marketing department.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it may differ from other marketing positions they have held in the past.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage lapsed customers
• Analyzing customer data to identify segments with high lifetime value potential and creating tailored marketing strategies to optimize their engagement
• Collaborating with external agencies to optimize paid digital advertising campaigns and drive traffic and conversions
• Implementing A/B testing on the NEAT Method website to improve user experience and increase sales

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of every project a candidate may encounter.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does NEAT Method approach personalization in its marketing efforts, and how can this role contribute to that strategy?
• What are the biggest challenges facing the DTC business, and how can this role help address them?
• How does NEAT Method measure the success of its marketing campaigns, and how can this role help improve those metrics?
• What opportunities are there for growth and advancement within the marketing department, and how does this role contribute to that potential?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your background in DTC, e-commerce, or lifecycle marketing.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively.
• Research NEAT Method's company culture and values to demonstrate your fit and enthusiasm for the role.
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.