📌 Core Information
🔹 Job Title: DUAL Digital Marketing Manager
🔹 Company: Howden
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-Time, Fixed Term Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing a transformational digital plan with a pragmatic and flexible approach to execution
- Managing all Group digital channels and working closely with DUAL’s regional teams
- Creating and managing digital content for corporate and product purposes
- Ensuring content is delivered on brand, compliant, and provides the best user experience
- Collaborating with regional marketing teams to optimize existing activity and drive performance
ASSUMPTION: This role requires a high level of stakeholder management and collaboration skills to work effectively with international teams and gain their buy-in.
📋 Key Responsibilities
✅ Work with stakeholders in DUAL and Howden to develop a transformational digital plan with a pragmatic and flexible approach to execution
✅ Responsible for managing all Group digital channels and working closely with DUAL’s regional teams
✅ Create and manage digital content for corporate and product purposes, ensuring content is delivered on brand, compliant, and provides the best user experience
✅ Collaborate with regional marketing teams to understand analytical data and identify ways to optimize existing activity to maximize impact, driving performance, efficiency, and innovation
✅ Champion digital marketing to promote best practice and share results
ASSUMPTION: This role requires a strong understanding of digital marketing strategies, content creation, and stakeholder management to be successful.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in a similar level role, ideally within a regulated B2B financial services or professional services environment
Required Skills:
- Excellent communication skills with experience developing and executing a digital content plan for maximum impact and engagement
- Fluency in English with excellent written, editing, and proofreading skills and exceptional attention to detail
- Experience working with a CMS and a CRM (Salesforce would be ideal)
- Experience with analytics tools (e.g., Google Analytics) - interpreting, analyzing, reporting, and using data for decision-making
- Strong organizational, planning, and project management skills with the ability to prioritize and manage multiple stakeholders in a fast-paced, deadline-driven environment
- Self-motivated and proactive with a good sense of ownership, able to work well under pressure, prioritize tasks, and adapt to last-minute requests
Preferred Skills:
- Experience working with project management tools (e.g., Monday.com)
- Familiarity with SEO best practices
- Experience working in a global or international marketing role
ASSUMPTION: Candidates with experience in a regulated B2B financial services environment and familiarity with CMS and analytics tools will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (pro-rata for the fixed-term contract)
Benefits:
- Healthcare provision
- Wide variety of wellbeing offers
- Competitive salary
- Generous pensions
- Family-first policies
- Health and wellbeing benefits
- Critical illness and life insurance
- Volunteer leave
Working Hours: Full-time, with flexible hours and hybrid working arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in the London area with the given experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 201-500 employees
Founded: 1994 (Howden), 1998 (DUAL)
Company Description:
- Howden is an international insurance group with divisions in broking and underwriting, operating in 55 territories and employing over 20,000 people
- DUAL is a specialist underwriting group and the market of choice for insurance intermediaries around the world, with US$3.2bn of GWP
- DUAL is part of Howden and has built a reputation as a market leader in international underwriting agencies
Company Specialties:
- Life & pensions
- Mortgages
- Commercial insurance
- Personal insurance
- Financial services
- Employee benefits
Company Website: Howden
ASSUMPTION: Howden and DUAL operate as independent businesses within the group, with distinct specialties and target markets.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and development
Reporting Structure: This role reports directly to the Group Marketing Manager and works closely with regional marketing teams
Work Arrangement: Hybrid, with a mix of remote and on-site work
Growth Opportunities:
- Potential to grow into a more senior role within the marketing team
- Opportunities to work on global projects and gain international experience
- Chance to develop skills in stakeholder management, digital strategy, and content creation
ASSUMPTION: This role offers significant opportunities for professional growth and development within the marketing function.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): One Creechurch Place, London
Geographic Context:
- London is a major global financial hub with a vibrant insurance industry
- The City of London is a leading international financial district
- One Creechurch Place is a modern, well-connected office building with easy access to public transportation
Work Schedule: Full-time, with flexible hours and hybrid working arrangements available
ASSUMPTION: The location of this role in London's financial district provides ample opportunities for networking and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- First-round interview with the Group Marketing Manager
- Second-round interview with key stakeholders from the regional marketing teams
- Final-round interview with the Group Marketing Director
Key Assessment Areas:
- Digital marketing strategy and execution
- Stakeholder management and communication skills
- Content creation and management
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your digital marketing campaigns and their outcomes to discuss during the interview
- Research the company and industry to demonstrate your understanding of the business and market
ATS Keywords: Digital Marketing, Content Creation, Stakeholder Management, SEO, Analytics, Project Management, CMS, CRM, Hybrid Working
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing skills, stakeholder management abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- CMS: Adobe Experience Manager (AEM)
- CRM: Salesforce
- Analytics: Google Analytics
- Project Management: Monday.com
- SEO: SEMrush, Ahrefs
- Social Media: Hootsuite, Buffer
ASSUMPTION: Familiarity with the listed tools and technologies will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- People-first approach
- Entrepreneurial spirit
- Collaboration and teamwork
- Integrity and professionalism
- Continuous learning and improvement
Work Style:
- Agile and adaptable
- Results-driven and proactive
- Collaborative and team-oriented
- Strong communication and stakeholder management skills
- Ability to work independently and take initiative
Self-Assessment Questions:
- How do you align with the company's people-first approach and entrepreneurial spirit?
- Can you provide an example of a time when you successfully managed stakeholders with diverse backgrounds and perspectives?
- How do you approach continuous learning and improvement in your professional development?
ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be more successful in the interview process.
⚠️ Potential Challenges
- Managing multiple stakeholders with diverse priorities and expectations
- Balancing global and regional marketing priorities
- Keeping up with the latest digital marketing trends and best practices
- Working in a fast-paced, dynamic environment with changing priorities
ASSUMPTION: The successful candidate will be able to navigate these challenges by leveraging strong stakeholder management skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other digital marketing manager roles, this position offers a unique opportunity to work with international stakeholders and develop a global digital strategy
- In the insurance industry, this role provides a competitive salary and benefits package compared to similar positions
- Career progression opportunities in this role may be faster than in larger, more established organizations due to the company's entrepreneurial spirit and growth trajectory
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a global digital marketing campaign to launch a new product or service
- Conducting a comprehensive audit of the company's digital presence and making data-driven recommendations for improvement
- Creating and implementing a content strategy that aligns with the company's brand and business objectives
ASSUMPTION: These sample projects provide a sense of the types of initiatives the successful candidate will be expected to lead in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for digital marketing and how this role fits into that strategy?
- How does the regional marketing teams collaborate with the central marketing team, and what are the key priorities for this role in the first 90 days?
- What are the biggest challenges facing the digital marketing function, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your digital marketing campaigns and their outcomes to discuss during the interview
- Research the company and industry to demonstrate your understanding of the business and market
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
