📌 Core Information
🔹 Job Title: DUAL Digital Marketing Manager (FTC)
🔹 Company: DUAL
🔹 Location: London - One Creechurch Place
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (London office)
🚀 Job Overview
Key aspects of this role include:
- Developing a transformational digital plan in collaboration with stakeholders across DUAL and Howden
- Managing all Group digital channels and ensuring content is optimized for user engagement
- Working with regional marketing teams to assess, brief, and manage website development requests
- Creating and editing digital content for corporate and product purposes
- Proactively communicating with other teams and championing digital marketing best practices
ASSUMPTION: This role requires a high level of collaboration and stakeholder management, as well as strong digital marketing skills to drive group-wide digital strategy and execution.
📋 Key Responsibilities
✅ Develop a transformational digital plan in collaboration with stakeholders across DUAL and Howden
✅ Manage all Group digital channels and ensure content is optimized for user engagement
✅ Work with regional marketing teams to assess, brief, and manage website development requests with the Howden team developers
✅ Coordinate with external agencies and ensure the DUAL Group site is optimized for key users
✅ Develop a good understanding of the CMS to build and edit content, championing best practice with regional teams
✅ Consult with business teams to create digital content as required, ensuring it is SEO-optimized, on-brand, compliant, and provides the best user experience
✅ Manage content updates across the DUAL Group site and social channels, creating and editing copy and digital assets
✅ Proactively communicate with other teams across the business to ensure full awareness of current and upcoming projects
✅ Collaborate with regional marketing teams to understand analytical data and identify ways to optimize existing activity to maximize impact, driving performance, efficiency, and innovation
✅ Champion digital marketing to promote best practice and share results
ASSUMPTION: This role requires a strong understanding of digital marketing best practices, SEO, and content creation, as well as the ability to work effectively with various stakeholders and teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in a similar level role, with a focus on digital marketing and content creation
Required Skills:
- Excellent communication skills, with experience developing and executing a digital content plan for maximum impact and engagement
- Fluency in English with excellent written, editing, and proofreading skills and exceptional attention to detail
- Experience working in a regulated B2B financial services or professional services marketing environment
- Confident communicating professionally with people across the business, using a range of styles and techniques to adapt to different stakeholders and language and cultural barriers, to gain stakeholder buy-in
- Strong organizational, planning, and project management skills with the ability to prioritize and manage multiple stakeholders in a fast-paced, deadline-driven environment
- Self-motivated and proactive with a good sense of ownership, able to work well under pressure, prioritize tasks, and adapt to last-minute requests
- Experience working with a CMS and a CRM (Salesforce would be ideal)
- Experience with analytics tools (e.g., Google Analytics) - interpreting, analyzing, reporting, and using data for decision-making
Preferred Skills:
- Experience working with project management tools (e.g., Monday.com)
- Experience working with international stakeholders
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, content creation, and stakeholder management, with experience working in a regulated B2B environment.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (Estimated based on industry standards for a Digital Marketing Manager role in London)
Benefits:
- Healthcare provision
- Wide variety of wellbeing offers
- Competitive salary
- Generous pensions
- Volunteer leave
Working Hours: Full-time, with flexibility for hybrid working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Manager role in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 201-500 employees
Founded: 1998 (as DUAL), 1994 (as Howden)
Company Description:
- DUAL is a specialist underwriting group and one of the world's largest international underwriting agencies (or MGAs) with US$3.2bn of GWP
- DUAL is part of Howden, an international insurance group with employee ownership at its heart, operating in 55 territories and employing over 20,000 people handling US$42bn of premium on behalf of clients
- DUAL has built a reputation as a market of choice for insurance intermediaries around the world, offering a wide range of insurance products and services
Company Specialties:
- Underwriting
- Marketing and communications
- Risk management
- Employee benefits
Company Website: https://www.howden.ie
ASSUMPTION: DUAL is a well-established company in the insurance industry, with a strong global presence and a reputation for excellence in underwriting and digital marketing.
📊 Role Analysis
Career Level: Mid-level to senior-level role, with the opportunity for growth and development within the company
Reporting Structure: Reports directly to the Group Marketing Director
Work Arrangement: Hybrid, with a mix of remote and on-site work in London
Growth Opportunities:
- Potential for career progression within the marketing department or the wider Howden group
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to develop skills in digital marketing, stakeholder management, and project management
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential for career progression and skill development within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of remote and on-site work in London
Office Location(s): One Creechurch Place, London
Geographic Context:
- London is a major global financial hub, with a vibrant and diverse business ecosystem
- The City of London, where DUAL's London office is located, is a leading international center for the insurance industry
- London offers excellent opportunities for professional development and networking
Work Schedule: Full-time, with flexibility for hybrid working arrangements
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to make the most of London's professional opportunities while maintaining a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the Group Marketing Director and a member of the marketing team
- Final interview with the Group Marketing Director and a senior member of the Howden group
Key Assessment Areas:
- Digital marketing skills and experience
- Stakeholder management and communication skills
- Project management and organizational skills
- Cultural fit and alignment with DUAL's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as your ability to work effectively with stakeholders
- Prepare examples of your digital marketing work and be ready to discuss your approach to SEO, content creation, and project management
- Research DUAL and Howden, and be ready to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Digital Marketing, Content Creation, Stakeholder Management, SEO, Project Management, CMS, CRM, Analytics, B2B Marketing, Collaboration, Communication, Collaboration Tools, Agile Methodologies
ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing skills, stakeholder management abilities, and cultural fit with DUAL and Howden.
🛠️ Tools & Technologies
- CMS (e.g., WordPress, Drupal)
- CRM (e.g., Salesforce)
- Analytics tools (e.g., Google Analytics)
- Project management tools (e.g., Monday.com)
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The ideal candidate will have experience working with a variety of digital marketing tools and technologies, with a focus on CMS, CRM, and analytics platforms.
👔 Cultural Fit Considerations
Company Values:
- People-first approach
- Entrepreneurial spirit
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and accountability
Work Style:
- Agile and adaptable
- Results-driven and proactive
- Strong communication and collaboration skills
- Ability to work independently and manage multiple projects
- Focus on continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where you can make a real difference?
- Are you comfortable working with international stakeholders and winning their buy-in?
- Do you have a strong sense of ownership and the ability to work well under pressure?
- Are you committed to continuous learning and professional development?
ASSUMPTION: DUAL values a people-first approach, with a strong emphasis on collaboration, continuous learning, and integrity. The ideal candidate will be adaptable, results-driven, and committed to professional development.
⚠️ Potential Challenges
- Managing multiple stakeholders and projects simultaneously
- Balancing the needs of regional marketing teams with group-wide digital strategy
- Keeping up with the latest digital marketing trends and best practices
- Working effectively in a hybrid work environment
ASSUMPTION: The role presents several challenges, including managing multiple stakeholders, balancing regional and group-wide priorities, and staying current with digital marketing trends. The ideal candidate will be adaptable, proactive, and able to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on developing a group-wide digital strategy for a global insurance underwriting group
- Similar roles in the industry may focus on regional marketing or specific product lines, rather than group-wide digital strategy
- Career progression in this role may lead to senior marketing or leadership positions within the Howden group
ASSUMPTION: This role is unique in its focus on group-wide digital strategy, offering a rare opportunity for a digital marketing professional to make a significant impact on a global insurance organization.
📝 Sample Projects
- Developing and executing a digital content plan for a global insurance product launch
- Managing a website redesign project for a regional marketing team, ensuring brand consistency and user experience
- Creating and implementing a SEO strategy for a group-wide website, improving organic traffic and engagement
ASSUMPTION: The ideal candidate will have experience working on high-impact digital marketing projects, with a focus on content creation, SEO, and stakeholder management.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team in the next 12 months, and how can this role help address them?
- How does this role fit into the broader marketing and communications strategy for DUAL and Howden?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance, particularly in a hybrid work environment?
- What is the company's approach to digital marketing, and how does this role contribute to its success?
ASSUMPTION: The ideal candidate will be proactive and inquisitive, using the interview process to gain a deep understanding of the role, the company, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, as well as your ability to work effectively with stakeholders
- Prepare examples of your digital marketing work and be ready to discuss your approach to SEO, content creation, and project management
- Research DUAL and Howden, and be ready to discuss how your skills and experience align with the company's mission and values
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
