📌 Core Information
🔹 Job Title: Duales Studium - Marketing
🔹 Company: SIXT
🔹 Location: Munich, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: Entry-level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Dual study program in Digital Business Management or International Business in cooperation with DHBW Stuttgart
- Practical experience in various marketing areas at SIXT
- International projects and cross-functional network development
- Individual development plan and mentor support
ASSUMPTION: This role is ideal for school leavers interested in marketing and seeking a practical, study-based entry into the field.
📋 Key Responsibilities
✅ Undergo a dual study program with alternating theory and practical phases
✅ Gain experience in all key marketing areas at SIXT
✅ Actively participate in international projects
✅ Develop a cross-functional network
ASSUMPTION: Responsibilities may vary based on the specific marketing area and project assignments during the dual study program.
🎯 Required Qualifications
Education: Abitur or equivalent
Experience: Previous practical experience in creative fields is beneficial but not required
Required Skills:
- Interest in marketing principles
- Analytical and creative thinking
- Strong communication skills
- Willingness to take on responsibility
- Fluent German and English
Preferred Skills:
- Previous experience in marketing or a related field
- Strong organizational skills
- Basic knowledge of marketing tools and software
ASSUMPTION: While specific marketing knowledge is not required, a keen interest in the field and relevant skills are essential for success in this role.
💰 Compensation & Benefits
Salary Range: Industry-standard entry-level salary for a dual study program in marketing, estimated at €1,500 - €2,000 per month (gross)
Benefits:
- Attractive working environment with modern fitness studio, various leisure activities, and high-quality employee restaurant
- Employee benefits including discounts on SIXT services and partner deals
- Voluntary engagement opportunities, such as the "Drying Little Tears" children's aid foundation
Working Hours: Full-time (40 hours per week) with flexible working hours during practical phases
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Germany. Actual compensation may vary based on individual performance and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: Medium (5,001-10,000 employees)
Founded: 1912
Company Description:
- Leading international provider of high-quality mobility services
- Offers vehicle and commercial vehicle rental, car sharing, ride hailing, and car subscriptions
- Present in more than 100 countries with a focus on premium mobility services
Company Specialties:
- Car rental
- Van/truck rental
- Mobility services
- Carsharing
- Ride hailing
- Car subscription
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT is a well-established company in the mobility services industry, offering a wide range of products and services to customers worldwide.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and development throughout the dual study program
Reporting Structure: The dual study program is a cooperative effort between SIXT and DHBW Stuttgart, with mentors and supervisors at both the university and the company
Work Arrangement: Alternating theory and practical phases, with a focus on gaining experience in various marketing areas at SIXT
Growth Opportunities:
- Develop a cross-functional network and gain experience in multiple marketing areas
- Participate in international projects and contribute to the company's success
- Benefit from an individual development plan and mentor support
ASSUMPTION: This role offers excellent opportunities for personal and professional growth, as well as the chance to gain valuable experience in the marketing field.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with various amenities
Office Location(s): Munich, Germany
Geographic Context:
- Munich is the capital and largest city of the German state of Bavaria
- Known for its vibrant culture, rich history, and strong economy
- Offers a high quality of life with numerous leisure and recreational opportunities
Work Schedule: Full-time (40 hours per week) with flexible working hours during practical phases
ASSUMPTION: The work environment at SIXT is dynamic and engaging, with a focus on employee well-being and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with HR and potential mentors/supervisors
- Final decision and offer
Key Assessment Areas:
- Interest in marketing and relevant skills
- Communication and teamwork abilities
- Problem-solving and analytical thinking
- Cultural fit and motivation
Application Tips:
- Tailor your resume and cover letter to highlight your interest in marketing and relevant skills
- Prepare for interview questions related to your motivation, marketing knowledge, and problem-solving abilities
- Research SIXT and the mobility services industry to demonstrate your understanding and enthusiasm
ATS Keywords: Marketing, dual study, SIXT, DHBW Stuttgart, international projects, cross-functional network, development plan, mentor support
ASSUMPTION: The application process at SIXT is competitive, and demonstrating a strong interest in marketing and relevant skills is essential for success.
🛠️ Tools & Technologies
- Marketing tools and software (e.g., CRM, marketing automation, analytics)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Communication and collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing area and project assignments during the dual study program.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and continuous improvement
- Responsibility and sustainability
- Teamwork and collaboration
Work Style:
- Dynamic and fast-paced environment
- Focus on results and performance
- Opportunities for personal and professional growth
- Strong emphasis on customer satisfaction and quality
Self-Assessment Questions:
- How do you align with SIXT's customer focus and commitment to quality?
- How do you approach innovation and continuous improvement in your work?
- How do you handle responsibility and contribute to sustainability efforts?
- How do you collaborate effectively with team members and stakeholders?
ASSUMPTION: Cultural fit is essential for success at SIXT, and applicants should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Balancing theory and practical phases during the dual study program
- Adapting to a dynamic and fast-paced work environment
- Meeting the high expectations for customer satisfaction and quality
- Competing with experienced marketing professionals for career advancement opportunities
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, a commitment to continuous learning, and a focus on personal and professional development.
📈 Similar Roles Comparison
- Differences: This role offers a dual study program with alternating theory and practical phases, while other marketing roles may focus solely on practical experience or academic study
- Industry-specific context: The mobility services industry is competitive and dynamic, with a strong focus on innovation and customer satisfaction
- Career path comparison: This role offers an entry-level position with opportunities for growth and development, potentially leading to management or specialist roles in marketing
ASSUMPTION: Applicants should consider their personal preferences and career goals when comparing this role to other marketing positions.
📝 Sample Projects
- Developing and executing a marketing campaign for a new mobility service
- Conducting market research and analyzing customer data to inform marketing strategies
- Collaborating with cross-functional teams to create and implement integrated marketing communications plans
ASSUMPTION: Sample projects may vary depending on the specific marketing area and project assignments during the dual study program.
❓ Key Questions to Ask During Interview
- How does the dual study program balance theory and practical learning?
- What opportunities are there for international collaboration and project work?
- How does SIXT support the personal and professional development of its employees?
- What is the typical career path for marketing professionals at SIXT?
- How does SIXT foster a culture of innovation and continuous improvement?
ASSUMPTION: Applicants should ask thoughtful and relevant questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your interest in marketing and relevant skills
- Prepare for interview questions related to your motivation, marketing knowledge, and problem-solving abilities
- Research SIXT and the mobility services industry to demonstrate your understanding and enthusiasm
- Follow up with the hiring manager within one week after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
