📌 Core Information
🔹 Job Title: Duales Studium - Marketing
🔹 Company: SIXT
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Full-Time, Intern
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Dual study program in Digital Business Management or International Business in cooperation with DHBW Stuttgart
- Practical experience in various marketing areas at SIXT
- International projects and cross-functional network development
- Individual development plan and mentor support
ASSUMPTION: This role is ideal for recent high school graduates interested in marketing and seeking a combination of theoretical learning and practical experience.
📋 Key Responsibilities
✅ Undergo a dual study program with alternating theory and practical phases
✅ Gain experience in all important marketing areas at SIXT
✅ Actively participate in international projects
✅ Develop a cross-functional network
ASSUMPTION: Responsibilities may vary depending on the specific marketing area and project assigned during each phase of the dual study program.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: No professional experience required, but practical experience in creative fields and extracurricular responsibilities are advantageous
Required Skills:
- Interest in marketing and willingness to learn
- Analytical and creative thinking
- Strong communication skills
- Teamwork and responsibility
- Fluent German and English
Preferred Skills:
- Previous practical experience in marketing or related fields
- Internship or project experience in creative areas
ASSUMPTION: While not explicitly stated, a strong academic record and relevant extracurricular activities may also be considered.
💰 Compensation & Benefits
Salary Range: Industry-standard entry-level salary for marketing dual study programs in Germany, estimated at €1,500 - €2,000 per month (gross)
Benefits:
- Attractive working environment with modern fitness studio, various leisure activities, and a high-quality employee restaurant
- Employee benefits, including discounts on SIXT services and partner deals
- Voluntary engagement opportunities, such as the "Drying Little Tears" children's charity initiative
Working Hours: Full-time, with flexible hours depending on the specific marketing area and project assigned
ASSUMPTION: Salary range is an estimate based on industry standards for entry-level marketing roles in Germany. Actual salary may vary based on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 5,001-10,000 employees
Founded: 1912
Company Description:
- SIXT is a leading international provider of high-quality mobility services
- Offers integrated premium mobility services, including car rental, car sharing, ride-hailing, and car subscriptions
- Operates in more than 100 countries with a focus on a consistent premium offering and attractive price-performance ratio
Company Specialties:
- Car rental
- Van/truck rental
- Mobility services
- Car sharing
- Ride-hailing
- Car subscription
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT's extensive global presence and focus on premium mobility services provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Entry-level marketing role with opportunities for growth and development
Reporting Structure: This role will report to the respective marketing manager or team lead, depending on the specific marketing area and project assigned
Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects, depending on company policy
Growth Opportunities:
- Rotation through various marketing areas and projects during the dual study program
- Potential full-time employment after successful completion of the dual study program
- Opportunities for professional development and career advancement within the company
ASSUMPTION: The dual study program structure and SIXT's global presence provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative work environment with various leisure activities and employee benefits
Office Location(s): Munich, Germany
Geographic Context:
- Munich is the third-largest city in Germany and a major hub for business, technology, and culture
- The city offers a high quality of life, with numerous parks, museums, and cultural attractions
- Munich is well-connected by public transportation and has a strong international airport
Work Schedule: Full-time, with flexible hours depending on the specific marketing area and project assigned
ASSUMPTION: The modern work environment and central location in Munich provide an attractive and convenient setting for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager or team lead
- Final decision and offer
Key Assessment Areas:
- Motivation and interest in marketing
- Analytical and creative thinking
- Communication skills
- Teamwork and responsibility
- Language skills (German and English)
Application Tips:
- Tailor your resume and cover letter to highlight your interest in marketing and relevant skills
- Prepare for behavioral and situational interview questions related to marketing and teamwork
- Research SIXT's company culture and values to demonstrate your fit with the organization
ATS Keywords: Marketing, dual study, international business, digital business management, brand marketing, social media, creative campaigns, analytical skills, communication skills, teamwork, responsibility, German, English
ASSUMPTION: The application process may vary depending on the specific marketing area and project assigned during the dual study program.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required may vary depending on the marketing area and project assigned during the dual study program.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Responsibility
- Fairness
- Reliability
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with SIXT's company values, particularly in the context of this marketing role?
- How comfortable are you working in a dynamic, collaborative team environment?
- What is your preferred work style, and how does it fit with SIXT's work culture?
ASSUMPTION: SIXT's company culture emphasizes customer focus, innovation, and responsibility, with a collaborative and results-driven work style.
⚠️ Potential Challenges
- Balancing theory and practical phases during the dual study program
- Adapting to various marketing areas and projects throughout the program
- Meeting the expectations of a leading international mobility services provider
- Competing with other marketing professionals for career advancement opportunities
ASSUMPTION: These challenges can be overcome through strong performance, adaptability, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this dual study program offers a combination of theoretical learning and practical experience
- SIXT's global presence provides unique international business and marketing opportunities
- Career progression may vary depending on individual performance and company growth
ASSUMPTION: This dual study program offers a unique blend of learning and practical experience, setting it apart from traditional marketing roles.
📝 Sample Projects
- Developing and executing international marketing campaigns
- Analyzing market trends and customer behavior to inform marketing strategies
- Collaborating with cross-functional teams to create engaging content and promotions
ASSUMPTION: Sample projects may vary depending on the specific marketing area and project assigned during the dual study program.
❓ Key Questions to Ask During Interview
- What are the key priorities for the marketing area and project I will be working on during my first phase?
- How does this dual study program prepare students for a successful career in marketing?
- What opportunities are there for professional development and career advancement within the company?
- How does SIXT support work-life balance for employees in this role?
- What is the typical career path for someone in this role, and how can I best position myself for success?
ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your interest in marketing and relevant skills
- Prepare for behavioral and situational interview questions related to marketing and teamwork
- Research SIXT's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager or team lead within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
