📌 Core Information
🔹 Job Title: Duales Studium - Marketing
🔹 Company: SIXT
🔹 Location: Munich, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Dual study program in Digital Business Management or International Business in cooperation with DHBW Stuttgart
- Practical experience in various marketing areas at SIXT
- International projects and cross-functional network development
- Individual development plan and mentor support
ASSUMPTION: This role is ideal for school leavers interested in marketing who want to gain practical experience while studying.
📋 Key Responsibilities
✅ Absolving a dual study program with alternating theory and practical phases
✅ Gaining experience in all key marketing areas at SIXT
✅ Actively participating in international projects
✅ Developing a cross-functional network
ASSUMPTION: Responsibilities may vary based on the specific marketing area and project assignments.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: No professional experience required, but practical experience through internships or side jobs in creative fields is a plus
Required Skills:
- Interest in marketing and digital media
- Analytical and conceptual thinking
- Creative mindset
- Responsibility and initiative
- Fluent German and English
Preferred Skills:
- Previous practical experience in marketing or a related field
- International experience
ASSUMPTION: While not explicitly stated, strong communication skills and teamwork abilities are likely to be essential for success in this role.
💰 Compensation & Benefits
Salary Range: Industry-standard entry-level salary for a dual study program in marketing, estimated at €1,500 - €2,000 per month (gross)
Benefits:
- Attractive working environment with modern fitness studio, various leisure activities, and a high-quality employee restaurant
- Employee benefits, including discounts on SIXT services and partner deals
- Voluntary engagement in the "Drying Little Tears" children's aid foundation
Working Hours: Full-time (40 hours per week), with flexible working hours depending on the specific marketing area and project assignments
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Germany. Actual salary may vary based on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: Large (5,001-10,000 employees)
Founded: 1912
Company Description:
- SIXT is a leading international provider of high-quality mobility services
- Offers a uniquely integrated premium mobility service across various fields, including vehicle and commercial vehicle rental, car sharing, ride hailing, and car subscriptions
- Present in more than 100 countries around the globe, with a focus on providing inspiring and exceptional customer experiences
Company Specialties:
- Car rental
- Van/truck rental
- Mobility services
- Car sharing
- Ride hailing
- Car subscription
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT's extensive global presence and diverse mobility services offer applicants numerous growth and development opportunities.
📊 Role Analysis
Career Level: Entry-level (Dual Study Program)
Reporting Structure: The dual study program is a cooperative effort between SIXT and DHBW Stuttgart, with practical phases taking place at SIXT's campus in Munich
Work Arrangement: Full-time, with alternating theory and practical phases
Growth Opportunities:
- Gain practical experience in various marketing areas
- Develop a cross-functional network within the company
- Potential full-time employment after successful completion of the dual study program
ASSUMPTION: Successful completion of the dual study program may lead to full-time employment opportunities within SIXT's marketing department.
🌍 Location & Work Environment
Office Type: Modern, international work environment with various leisure activities and a high-quality employee restaurant
Office Location(s): SIXT's campus in Munich, Germany
Geographic Context:
- Munich is the capital city of Bavaria, Germany, with a population of over 1.5 million
- Known for its vibrant culture, rich history, and high quality of life
- Offers numerous opportunities for leisure activities, such as museums, parks, and sports facilities
Work Schedule: Full-time (40 hours per week), with flexible working hours depending on the specific marketing area and project assignments
ASSUMPTION: The work environment at SIXT's campus in Munich is likely to be dynamic, international, and focused on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview at SIXT's campus in Munich
- Final decision and offer
Key Assessment Areas:
- Motivation and interest in marketing
- Analytical and conceptual thinking skills
- Creative mindset and problem-solving abilities
- Responsibility and initiative
- Language skills (German and English)
Application Tips:
- Highlight relevant skills and experiences in your resume, focusing on marketing, creativity, and responsibility
- Tailor your cover letter to demonstrate your interest in marketing and enthusiasm for the dual study program
- Be prepared to discuss your motivation and career goals during the interview
ATS Keywords: Marketing, Dual Study, Brand Marketing, Social Media, Digital Marketing, Creative Campaigns, Analytical Skills, Communication Skills, Teamwork, Responsibility, Fluent German, Fluent English
ASSUMPTION: The application process may vary depending on the specific marketing area and project assignments.
🛠️ Tools & Technologies
- Marketing-specific tools and software (e.g., CRM, marketing automation, analytics)
- Project management and collaboration tools (e.g., Microsoft Office, Google Workspace)
- Communication and productivity tools (e.g., email, instant messaging, video conferencing)
ASSUMPTION: The specific tools and technologies required may vary depending on the marketing area and project assignments.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and creativity
- Responsibility and sustainability
Work Style:
- Dynamic and international work environment
- Collaborative and team-oriented
- Focus on continuous learning and development
Self-Assessment Questions:
- Do you share SIXT's commitment to exceptional customer experiences and innovation?
- Are you comfortable working in a dynamic, international team environment?
- Do you have a strong desire to learn and develop your marketing skills?
ASSUMPTION: Applicants should assess their fit with SIXT's company values and work style to ensure a successful and fulfilling experience in the dual study program.
⚠️ Potential Challenges
- Balancing theory and practical phases during the dual study program
- Adapting to the fast-paced and dynamic work environment at SIXT
- Meeting the high expectations for customer focus, innovation, and responsibility
- Competing with other talented and motivated applicants for full-time employment opportunities after the dual study program
ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to overcome them during the application process and throughout the dual study program.
📈 Similar Roles Comparison
- Dual study programs in marketing at other companies may offer different specializations, project assignments, and work environments
- SIXT's global presence and diverse mobility services provide unique opportunities for international projects and cross-functional network development
- Career paths after successful completion of the dual study program may vary depending on the specific marketing area and individual performance
ASSUMPTION: Applicants should research and compare similar roles at other companies to make an informed decision about their career goals and preferences.
📝 Sample Projects
- Developing and implementing a social media marketing campaign for SIXT's car sharing service
- Analyzing customer data to identify trends and optimize marketing strategies
- Collaborating with cross-functional teams to create and execute international marketing events
ASSUMPTION: Sample projects may vary depending on the specific marketing area and project assignments during the dual study program.
❓ Key Questions to Ask During Interview
- What are the key priorities for the marketing area I will be working in during my practical phases?
- How does SIXT support the professional development of dual study students?
- What are the typical career paths for successful dual study graduates within SIXT's marketing department?
- How does SIXT ensure a positive work-life balance for its employees?
- What are the most challenging aspects of working in the marketing department at SIXT?
ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and company during the interview.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences in marketing, creativity, and responsibility
- Write a compelling cover letter that demonstrates your interest in marketing and enthusiasm for the dual study program
- Prepare for the interview by researching SIXT's company values, marketing services, and industry trends
- Follow up with the hiring manager within one week after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
