📌 Core Information
🔹 Job Title: Duales Studium - Marketing
🔹 Company: SIXT
🔹 Location: Munich, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Dual study program in Digital Business Management or International Business in cooperation with DHBW Stuttgart
- Gain practical experience in all important marketing areas at SIXT
- Work on international projects and develop a cross-functional network
- Personal and professional development with an individual development plan and mentor
ASSUMPTION: This role is ideal for school leavers interested in marketing who want to gain practical experience while studying.
📋 Key Responsibilities
✅ Absolving alternating theory and practical phases in the dual study program
✅ Gaining practical experience in all important marketing areas at SIXT
✅ Working actively on international projects
✅ Developing a cross-functional network
✅ Participating in various trainings and workshops
ASSUMPTION: Responsibilities may vary depending on the specific marketing area and project assignments.
🎯 Required Qualifications
Education: Abitur or equivalent
Experience: No specific work experience required, but practical experience in creative fields is a plus
Required Skills:
- Engagement and responsibility
- Analytical and conceptual skills
- Fluency in German and English
Preferred Skills:
- Previous practical experience in marketing or a related field
- Strong communication skills
ASSUMPTION: Applicants should have a strong interest in marketing and a willingness to learn and take on responsibility.
💰 Compensation & Benefits
Salary Range: Industry-standard entry-level salary for a dual study program in Germany, estimated at €1,500 - €2,000 per month (gross)
Benefits:
- Attractive working environment with modern fitness studio, various leisure activities, and high-quality employee restaurant
- Employee benefits including discounts on SIXT services and partner offers
- Voluntary engagement opportunities with the "Drying Little Tears" children's charity initiative
Working Hours: Full-time (40 hours per week), with flexible working hours depending on the study and work phases
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level dual study programs in Germany. Actual salary may vary depending on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: Large (5,001-10,000 employees)
Founded: 1912
Company Description:
- Leading international provider of high-quality mobility services
- Offers integrated premium mobility services across vehicle and commercial vehicle rental, car sharing, ride hailing, and car subscriptions
- Present in more than 100 countries with a focus on a premium offering, innovation, and attractive price-performance ratio
Company Specialties:
- Car rental
- Van/truck rental
- Carsharing
- Ride hailing
- Car subscription
- Mobility services
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT is a well-established company in the mobility services industry with a strong global presence and a focus on premium quality and innovation.
📊 Role Analysis
Career Level: Entry-level (Dual study program)
Reporting Structure: Reports to the marketing department and works closely with various teams and departments
Work Arrangement: Alternating theory and practical phases, with flexible working hours depending on the study and work phases
Growth Opportunities:
- Gain practical experience in various marketing areas
- Develop a cross-functional network
- Participate in international projects
- Personal and professional development with an individual development plan and mentor
ASSUMPTION: This role offers excellent opportunities for personal and professional growth within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Modern and attractive working environment with various leisure activities and employee benefits
Office Location(s): Munich, Germany
Geographic Context:
- Munich is the capital and largest city of the German state of Bavaria
- Known for its vibrant culture, rich history, and high quality of life
- Offers a wide range of leisure and recreational activities
Work Schedule: Full-time (40 hours per week), with flexible working hours depending on the study and work phases
ASSUMPTION: The work environment at SIXT is attractive and offers a wide range of benefits to support a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and screening
- Phone or video interview
- On-site interview and assessment center
- Final decision and job offer
Key Assessment Areas:
- Motivation and interest in marketing
- Analytical and conceptual skills
- Communication and teamwork skills
- Language skills (German and English)
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your enthusiasm for marketing and willingness to learn
- Prepare for interview questions related to your motivation, skills, and experiences
ATS Keywords: Marketing, dual study, international business, digital business management, brand marketing, social media, digital marketing, creative campaigns, analytical skills, communication skills, teamwork, responsibility, German, English
ASSUMPTION: The application process at SIXT is competitive, and applicants should tailor their application materials and prepare thoroughly for interviews to increase their chances of success.
🛠️ Tools & Technologies
- Marketing tools and platforms (e.g., social media management tools, SEO tools, marketing automation platforms)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Office suite (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing area and project assignments.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Responsibility
- Quality
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focus on results and performance
Self-Assessment Questions:
- How do you align with SIXT's company values?
- How comfortable are you working in a dynamic and fast-paced environment?
- How do you approach teamwork and collaboration?
ASSUMPTION: Applicants should assess their fit with SIXT's company values and work style to ensure a successful integration into the team and company culture.
⚠️ Potential Challenges
- Balancing study and work phases
- Adapting to a dynamic and fast-paced work environment
- Meeting high performance expectations
- Competing with experienced marketing professionals for career advancement opportunities
ASSUMPTION: Applicants should be prepared to manage their time effectively and adapt to the demands of a fast-paced work environment to succeed in this role.
📈 Similar Roles Comparison
- Dual study programs in marketing offer a combination of theoretical learning and practical experience
- Other marketing roles may focus more on specific marketing channels or areas
- Career paths may vary depending on the company and industry
ASSUMPTION: Applicants should research and compare similar roles in the industry to better understand the unique aspects of this dual study program at SIXT.
📝 Sample Projects
- Developing and implementing a social media marketing campaign
- Conducting market research and analysis for a new product launch
- Assisting in the organization and execution of a marketing event
ASSUMPTION: Sample projects may vary depending on the marketing area and project assignments.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role support the overall marketing strategy and goals of the company?
- What opportunities are there for professional development and growth within the marketing department and the company?
- How does SIXT support work-life balance for employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Applicants should ask thoughtful and relevant questions during the interview to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for interview questions related to your motivation, skills, and experiences
- Follow up with the hiring manager within one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
